Effective Communication: Rhetorical Action and Analysis
Edition: 1
Copyright: 2025
Pages: 146
Edition: 1
Copyright: 2025
Pages: 146
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Effective Communication: Rhetorical Action and Analysis tackles different elements of rhetoric and communication, from crafting the message to understanding the audience, refining delivery and critically assessing rhetorical acts. Rhetoric is defined as the art of using symbols (not just words but visuals and sounds too) to influence others. Humans uniquely create and interpret these symbols, which shapes our understanding of reality. Ultimately, the publication delves into a variety of ways the study of rhetoric is essential to understanding and harnessing the power of language, both for self-reflection and for influencing others.
Unit 1 Construction and Deconstruction of Rhetoric 1
Chapter 1 Why Study Rhetoric? 3
Chapter 2 Descriptive Analysis 9
Chapter 3 Becoming an Effective Communicator 17
Unit 2 The Five Elements of Rhetoric 31
Chapter 4 Identifying the Rhetor 33
Chapter 5 Audience Analysis 41
Chapter 6 Getting the Message Right: Structure and Argument 51
Chapter 7 The Medium of the Message: Platforms and Channels 77
Chapter 8 What's the Occasion? 85
Unit 3 Discovering and Determining Effective Communication 103
Chapter 9 The Future of Meaning Making and Emerging Rhetorics 105
Chapter 10 Completing the Critique 121