Entrepreneurship in the 21st Century
Edition: 1
Copyright: 2014
Pages: 102
Edition: 1
Copyright: 2014
Pages: 104
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Ebook
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James Traylor’s Entrepreneurship in the 21st Century introduces students to the dynamic world of business entrepreneurship. The publication provides examples of leaders that are passionate in different areas (athletics, business, etc.) and helps the reader to create a business plan to succeed in his / her area of passion. Useful concepts such as SWOT Analysis, the Five P’s, the construction of a marketing plan, financial analysis, and others are featured in following chapters.
Chapter 1 What Is Your Passion?
Chapter 2 Steps to Becoming an Expert.
Chapter 3 Economic Business Cycles and Industry Analysis
Chapter 4 SWOT Analysis
Chapter 5 Identifying Five P’s
Chapter 6 Creating A Marketing Plan
Chapter 7 Constructing Your Balance Sheet and Owners’ Equity
Chapter 8 Building Your Income Statement
Chapter 9 Calculating Financial Ratios
Chapter 10 Determining Start-Up Costs
Chapter 11 Putting Together Your Management Team
Chapter 12 Laws and Ethics
Chapter 13 Designing Strategic, Tactical, and Operational Plans