Entrepreneurship in Contemporary Society

The second edition of Entrepreneurship in Contemporary Society expands on the topics and concepts discussed in the first edition and introduces a new chapter that explores how entrepreneurship has changed within the context of a “post-COVID” contemporary society. Disruption changes not only the way that people do business, but their mindsets as well, so this introductory text to the field of entrepreneurship is meant to challenge students to think about business differently and encourage them to embrace the new future. In addition, this book will cover the most fundamental and essential basics of entrepreneurship along with the existence and manifestation of the entrepreneurial spirit in our modern society. From the definitions of entrepreneurship terminology and use of the business model canvas to emotional intelligence development and goal setting, this book provides an excellent base for anyone seeking to enter or enhance their presence in the entrepreneurial ecosystem.