Entrepreneurship Drills
Edition: 2
Copyright: 2017
Pages: 154
Edition: 2
Copyright: 2017
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Entrepreneurship Drills supports the development of new business concepts and helps organizations define the value that they provide to their customer base. Not a traditional textbook, this easy to use book is intended for those setting off on their own, as well as existing businesses looking for innovative ways to compete in today’s dynamic markets. The book consists of one page topics with a quick description followed with a short exercise. Designed with busy people in mind, Entrepreneurship Drills gets to the point quickly, yet allows for reflection as these concepts get implemented.
Introduction
It’s All About You
The Big World
Ethics
Financing
Customer Discovery
Business Plan vs. Business Model
Product Development
Categorizing Your Data
How Big is This Market?
Your Ideal Customer
Where You Stand
You and Your Competition
Elevator Speech
Educated Guessing
Pricing
Minimally Viable Product
Small Market Testing
Networking
Blue Ocean Strategy
Branding/Reputation/Ethics
Sales, Cash Flow, and Profits Explained
Scaling Up, Take Your Idea and Make It Larger
The Business Model Canvas
BMC Value Proposition
BMC Customer Segments
BMC Channels–Also match w/Branding/Reputation
BMC Customer Relationships
BMC Revenue Streams
BMC Key Resources
BMC Key Activities
BMC Key Partnerships
BMC Cost Structure
Presentations
Index
Armen Hadjinian, established and teaches in the Milwaukee Area Technical College Entrepreneurship Center. He also authored The Entrepreneur’s Launch Guide (Kendall-Hunt 2012) and Entrepreneurship Drills (Kendall-Hunt 2017). He is also an adjunct faculty member in the Alverno College MBA program, teaching Innovation and Entrepreneurship. He also was part of the leadership team on one of the first mobile payments apps, Talipayments.