Entrepreneurship, Innovation and Technology Management
Edition: 2
Copyright: 2023
Pages: 212
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$49.61 USD
This publication explores essential concepts related to entrepreneurship, innovation, and technology commercialization. It provides insight into the fundamental ideas, models, practices, and strategies of technology-intensive entrepreneurial ventures. Drawing on the academic and professional experience of the authors, this book is grounded in theory yet managerially practical. The range of topics explored in this book have been empirically validated by research and endorsed in management practice. It is unlike most innovation and technology commercialization books, as it takes a managerial, as opposed to a scientific, perspective. In doing so, it uniquely prepares individuals with entrepreneurial and management capabilities for the innovation-focused and technology-centric business environment of the future.
About the Authors
Introduction
Chapter 1 Introduction to Entrepreneurship
Chapter 2 The Entrepreneurial Environment
Chapter 3 Entrepreneurship Evaluation
Chapter 4 Business Planning
Chapter 5 Developing Entrepreneurship
Chapter 6 Strategic Entrepreneurship
Chapter 7 Innovation and Entrepreneurship
Chapter 8 Global and International Entrepreneurship
Appendix
References
Index
Dr. Lee A. Swanson teaches entrepreneurship classes as a faculty member with the Department of Management and Marketing at the Edwards School of Business, University of Saskatchewan. His research interests include entrepreneurship, social entrepreneurship, social and economic capacity building through entrepreneurship, and entrepreneurial ecosystems. He is the author of Successful Business Plan Development: A Process Approach, another book published by Kendall Hunt. He has also published articles in Journal of Business Ethics, Social Entrepreneurship Journal, and others.
Dr. Grant A. Wilson is an Assistant Professor of Marketing at the Hill and Levene Schools of Business. His research focuses on marketing, strategy, and innovation. He has published over 20 peer-reviewed articles in top management journals including the Journal of Small Business Management, Research-Technology Management, and Journal of Business Strategy. His research has been featured in the National Post and by the World Economic Forum.
This publication explores essential concepts related to entrepreneurship, innovation, and technology commercialization. It provides insight into the fundamental ideas, models, practices, and strategies of technology-intensive entrepreneurial ventures. Drawing on the academic and professional experience of the authors, this book is grounded in theory yet managerially practical. The range of topics explored in this book have been empirically validated by research and endorsed in management practice. It is unlike most innovation and technology commercialization books, as it takes a managerial, as opposed to a scientific, perspective. In doing so, it uniquely prepares individuals with entrepreneurial and management capabilities for the innovation-focused and technology-centric business environment of the future.
About the Authors
Introduction
Chapter 1 Introduction to Entrepreneurship
Chapter 2 The Entrepreneurial Environment
Chapter 3 Entrepreneurship Evaluation
Chapter 4 Business Planning
Chapter 5 Developing Entrepreneurship
Chapter 6 Strategic Entrepreneurship
Chapter 7 Innovation and Entrepreneurship
Chapter 8 Global and International Entrepreneurship
Appendix
References
Index
Dr. Lee A. Swanson teaches entrepreneurship classes as a faculty member with the Department of Management and Marketing at the Edwards School of Business, University of Saskatchewan. His research interests include entrepreneurship, social entrepreneurship, social and economic capacity building through entrepreneurship, and entrepreneurial ecosystems. He is the author of Successful Business Plan Development: A Process Approach, another book published by Kendall Hunt. He has also published articles in Journal of Business Ethics, Social Entrepreneurship Journal, and others.
Dr. Grant A. Wilson is an Assistant Professor of Marketing at the Hill and Levene Schools of Business. His research focuses on marketing, strategy, and innovation. He has published over 20 peer-reviewed articles in top management journals including the Journal of Small Business Management, Research-Technology Management, and Journal of Business Strategy. His research has been featured in the National Post and by the World Economic Forum.