Entrepreneurship: Starting, Growing and Maintaining Innovative Ventures
Edition: 2
Copyright: 2019
Pages: 274
Edition: 2
Copyright: 2019
Pages: 274
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This comprehensive yet practical and engaging text provides readers with the fundamental knowledge, insights, concepts and tools that are essential in starting, growing and scaling ventures. The text is designed to prepare business and non-business students for the wide array of issues and situations they might confront during the venture creation, growing and scaling processes. Hence, it provides strategies and techniques that will help them: search for ideas; screen ideas for opportunities; plan to exploit opportunities; set up and start the venture; scale operations; grow the venture and; harvest the value created in the business. Readers will find that the text focuses on value creation as the driver of the entrepreneurial process.
Topics covered include:
- Fundamentals of entrepreneurship
- The venture formation process
- Business format selection
- Pre-launch Documents and protection systems
- Opportunity identification and value assessment
- Concept assessment and development
- Creativity, innovation and idea generation techniques
- Implications of blockchain on innovation and entrepreneurship
- Design Thinking
- Corporate entrepreneurship
- Venture team development
- Business plan development
- Developing winning business models
- Venture financing
- Venture financial analysis
- Valuation of entrepreneurial ventures
- Exit and harvesting strategies
- Franchising and the franchise relational model
Chapter 1 Entrepreneurship Fundamentals
Entrepreneurship Fundamentals
The Entrepreneur
Corporate Entrepreneurship and the Intrapreneur
Social Entrepreneurship
Entrepreneurial Risks
The Entrepreneurial Process
Opportunity
Entrepreneurial Concept
Resource Determination and Acquisition
Implementation and Management
Venture Harvesting
Factors Necessary for Entrepreneurship
Chapter 2 Selecting the Company Structure: Legal Foundation and Protection
Introduction
Business Formats and the Entrepreneur
Owners’ Remuneration: Classification and Treatment
Business Formats
Most Common Business Formats
Sole Proprietorship
Partnerships
General Partnership
Limited Partnership
Limited Liability Partnership
Limited Liability Company
Corporation
Less Common Business Formats
S-Corporation
Nonprofit Corporation
Benefit (B) Corporations
Chapter 3 The Entrepreneurial Team
Introduction
Team Development: The Guiding Forces
Venture Team Composition
Organizing Teams by Business Functions
Outside Support Functions
The Advisory Board
Team Members Fiduciary Responsibilities and Safeguarding Venture’s Assets
Chapter 4 Business Plan Development
Introduction
General Guidelines
Elements of a Business Plan
Description of Each Component
The Executive Summary
Industry Dynamics
The Concept and Company Description
Market Analysis
The Economics of the Business
Marketing, Selling, and Distribution
Management Team
Operations Plan
Venture Schedule
Financial Projections—Proforma
Critical Risks, Problems, and Assumptions
Chapter 5 Documents, Protections and Systems Needed Prior to Launch
Introduction
Naming the Venture and Domain Names
Registering and Protecting the Venture’s Name
Selecting the Jurisdiction for Venture Registration
Recordkeeping
Banking and Payment Systems
Licenses and Permits
Insurance
Obtaining State and Federal Tax Identification Numbers
The Data Universal Numbering System (DUNS)
Chapter 6 Franchising: A Business Strategy for Growth and Ownership
Franchising in Service Industries
Franchise Elements
Types of Franchise Agreements
Franchise Fees and Costs
Franchise Relationships
Advantages and Disadvantages of Franchising
Chapter Summary
Chapter 7 Asset Management-Supplemental Chapter
Introduction
Lodging Asset Investment
Hotel Asset Management and the Role of Asset Managers
Lodging Asset Management Components
Chapter Summary
Index
Dr. Jackson is an award-winning professor who specializes in business development and venture financial management. He earned a Doctor of Philosophy (Ph.D.) degree from Oklahoma State University; Master of Science in Entrepreneurship (M.S.E.), University of Florida; Master of Science in Management Information Systems (MS), Oklahoma State University; Master of Business Administration (MBA), University of Guelph, Canada; Master of Accounting (MAcc.), Florida Atlantic University; and Bachelor of Commerce (BComm), Ryerson University, Toronto, Canada. He also pursued post-doctoral studies in entrepreneurship, accounting and finance at the University of Florida. Dr. Jackson also earned the following professional certifications: Certificate, Blockchain Technologies: Business Innovation and Application, The Massachusetts Institute of Technology (MIT); Certificate in Hotel Real Estate Investments and Asset Management, Cornell University; Certificate in Hotel Revenue Management, Cornell University; Graduate Certificate in Information Assurance, Oklahoma State University; Certified Risk Analyst, (CNSSI 4016), Committee on National Security Systems.
Dr. Jackson’s teaching expertise encompasses the areas of entrepreneurial studies and business development; revenue management; accounting and financial management; real estate planning and development; operations management; and accounting information systems. Prior to entering academia, Dr. Jackson held senior managerial positions and acquired extensive international corporate experience in the areas of financial management and control; accounting; auditing; feasibility analysis; asset management and; operations management. He also co-founded and managed his own venture.
Dr. Jackson is the recipient of numerous excellence in teaching awards at the university, college and departmental levels. He has also been awarded for his research and is currently conducting research in the areas of entrepreneurial ecosystems and venture financing. He has published over 50 intellectual contributions and has presented his work at academic and industry conferences. He currently serves on the editorial boards of several academic journals and his works have been cited in both industry and leading academic publications. In addition to his academic endeavors, Dr. Jackson has served as a consultant for both small businesses and global enterprises.