The Essential Guide to Speaking Publicly, Professionally, & Personally
Edition: 2
Copyright: 2018
Edition: 2
Copyright: 2018
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$115.76
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New Second Edition Now Available!
The Essential Guide to Speaking Publicly, Professionally, & Personally offers theory and practical skills that present public speaking as an art form for transactional communication between speaker and audience.
The publication prepares students to become effective public speakers in various speaking situations they may encounter in their lives. Whether they are presenting in a professional capacity, speaking as a community leader, offering a tribute to a retiring colleague, eulogizing a friend, delivering a commencement address, or sharing views as a concerned citizen, students will learn how to deliver an effective message to the audience.
Caffie J. Risher’s The Essential Guide to Speaking Publicly, Professionally, & Personally:
- Is Comprehensive! The publication consists of four parts: Public Speaking Foundations; Preparing and Presenting Your Speech; Public Speaking Essentials; and Presentation Speaking Types.
- Promotes Active Learning! The package includes access to an accompanying website with poll questions, videos, interactive video exercises, applications / real-world scenarios, and more.
- Is Easy to Adopt! Instructors are given online chapter outlines, activities and worksheets, teaching tips, comprehensive test banks, and more.
Part I Public Speaking Foundations
Chapter 1 History of Public Speaking
Ancient Speech and the Roots of Democracy
The Use of Rhetoric in the Medieval Church
Freedom of Speech as a Weapon against Tyranny
The Enlightenment Expansion of Freedom of Speech
Public Speaking in the Era of Revolution
Reform Movements and Public Speaking in the Nineteenth Century
Public Speaking in the Modern Era
The Future of Public Speaking
Summary
Discussion Starters
References
Chapter 2 Public Speaking and the Challenge of Communication
Public Speaking in Your Life
Public Speaking Is a Valuable Activity
Public Speaking Influences Success in College
Public Speaking Teaches Critical Thinking Skills
Public Speaking Skills Influence Career and Community Success
Public Speaking Skills Are Key to Leadership
Public Speaking Skills Complement Technology
Public Speaking Is Part of Our Democratic Tradition
Public Speaking and the Communication Process
Eight Elements of the Communication Process
Five Steps for Preparing to Speak
1. Select and Narrow an Audience-Centered Topic
2. Develop Content Through Research and Sound Support
3. Draft the Introduction, Body, and Conclusion
4. Develop Language and Presentation Aids Carefully
5. Rehearse and Deliver Your Speech
Summary
Discussion Starters
References
Chapter 3 Communication Apprehension
Why Do I Need to Know How to Present in Public?
Why Do I Get So Anxious?
How Can I Manage My Speech Anxiety?
Skills Training
Deep Breathing
Imagery
Reframing
Positive Self-Talk
Summary
Discussion Starters
Activities
References
Chapter 4 Ethics in Public Speaking
Ethics
Freedom of Speech
The Ethics and Values Link
Ethos and Speaker Credibility
Plagiarism and Source Citations
Engage in Dialogue with the Audience
Promoting Ethical Speaking
Developing Ethical Speaking Habits
Ethical Guidelines
Ethical Pitfalls
Avoiding Unethical Practices
Summary
Discussion Starters
References
Part II Preparing and Presenting Your Speech
Chapter 5 Audience Analysis and Delivery Dynamics
Introduction
Audience Analysis
Situational Analysis
The Audience
Demographic Audience Analysis
What Now?
Delivery Dynamics
Methods of Delivery
Manuscript
Memorized
Impromptu
Extemporaneous
The Speaker
Voice
Body
Movement
Eye Contact
Anxiety
Practice, Practice, Practice...
Bringing the Words to Life
Audience Questions
Conclusion
Activities
References
Chapter 6 Information-Seeking and Traditional Library Skills
Introduction
Getting Organized
What Kind of Research Do I Need to Do?
Organization of Information
Classification System
Information Sources
Searching Electronic Sources
Databases
Plagiarism and Cheating
Citation Formats
Elements Necessary in Any Citation Format
MLA Format
APA Format
Conclusion
Activities
References
Chapter 7 Presentation Development
Introduction
Choosing a Topic
Why Are You Speaking?
General Purpose
Specific Purpose
Central Idea
Organizing the Speech
The Introduction
The Body
Sample Informative Speech Outline in Topical Order
Sample Persuasive Speech Outline in Problem-Solution Order
Monroe’s Motivated Sequence
Connectives
Supporting Material
Citing Sources
Putting It Together
Business Presentations
Conclusion
Activities
References
Part III Public Speaking Essentials
Chapter 8 Language
Characteristics of Spoken Language
Word Order
Rhythm
Signals
Guidelines for Language and Style
Be Concrete
Complete Your Thoughts and Sentences
Use the Active Voice
Use Language to Create a Theme
Use Language That Fits Your Personality and Position
Use Varying Language Techniques to Engage Listeners
Use Humor with Care
Language Pitfalls
Long and Unnecessary Words
Using Euphemisms: Language That Masks or Muddles
Jargon, Slang, and Profanity
Exaggeration and Clichés
Phrases That Communicate Uncertainty
Summary
Discussion Starters
References
Chapter 9 Listening in Our Lives: I Know You “Hear” Me, But Are You Listening?
Chapter Overview
The Listening Process
Hearing
Understanding
Remembering
Interpreting
Evaluating
Responding
Types of Listening
Listening in Various Contexts
Listening in Families
Listening in Educational Settings
Listening in Physician-Patient Relationships
Listening in Organizational Settings
Listening to Mediated Messages
Barriers to Listening
Listening Misbehaviors
Improving Your Listening
Find a Reason to Listen
Stay Focused
Listen Fully and Fairly
Examine the Speaker’s Evidence and Credibility
Prepare to Listen
Summary
References
Chapter 10 Presentation Aids in an Electronic World
The Nature of Presentational Aids Today
Pervasiveness of Technology
Functions of Presentational Aids
Advantages of Presentational Aids
Disadvantages of Presentational Aids
Types of Presentational Aids
Actual Objects
Three-Dimensional Models
Two-Dimensional Reproductions
Displaying Two-Dimensional Presentational Aids
Technology-Based Presentational Aids
Audio and Projected Images
Considerations for Technology-Mediated Communication
Effective Use of Presentational Aids
Criteria for Presentational Aids
Principles for Using Presentational Aids
Making and Using Computer-Generated Images
Summary
Discussion Starters
References
Chapter 11 Your Career: Communicating, Listening and Leading
“And Now Presenting . . . Your Career!”
Ethos, Pathos, and Logos at Work
Follow the Leader
Communication Creates Change (. . . Or What’s the Point?)
Communication Drives Success
The 5 P’s of Great Leaders
Listening for Leadership
Chapter Review
References
Part IV Presentation Speaking Types
Chapter 12 Informative and Special Occasion Business Presentations
Introduction
Informative Presentations
The Goals and Strategies of Informative Presentations
Categories of Informative Presentations
Guidelines for Great Informative Presentations
Selecting a Topic
Structure of a Speech
Five Major Types of Organizational Arrangements for Speeches
Differences in Public versus Business Speaking
Five Basic Types of Business and Professional Presentations
Delivering the Business Presentation
Special Occasion Presentations
Welcome Speeches
Speeches of Introduction
Award Acceptances
Award Presentations
Toasts
Conclusion
Activities
References
Additional Sources
Chapter 13 Interviewing: Processes and Best Practices
Introduction
Successful Interviewing
How Do You Prepare for an Interview?
What Do Employers Look for in Applicants?
“You Never Get a Second Chance to Make a First Impression”
Body Language Can Be Revealing
Researching Employers: “What in the World Am I Looking For?
What Are They Going to Ask Me? Questions Asked by Employers
“So Do You Have Any Questions for Us?” Questions to Ask Them
What Is Behavioral Interviewing?
Quick Tips for a Positive Interview
The Night Before the Interview
After the Interview: Follow-Up Letters
Phone Interviews in the Pre-Employment Process
Conclusion
Activities
References
Additional Sources
Chapter 14 Group Presentations
Groups and Teams in Organizations
Group Presentations
Introduction of Group Members
Speaking Order
Transitions
Dress
Presentational Aids
Practice
Fielding Questions
Chapter Review
Thought/Application Questions
References
Chapter 15 Persuasive Business Presentations
Persuasive Presentations
Context
Why Study Persuasion?
Common Criticisms of Studying Persuasion
What Exactly Is Persuasion?
Persuasion, Propaganda, and Indoctrination
Goals of Persuasive Speeches
Aristotle on Persuasion
Logos=Logic
Pathos=Emotion
Ethos=Character
Modern Approaches to Persuasion
Structuring and Ordering Persuasive Messages
Three Types of Organizational Patterns for Persuasive Speeches
Monroe’s Motivated Sequence
How to Make an Audience Resistant to Persuasion
Conclusion
Activities
Additional Sources
Glossary
Index
Caffie J. Risher is Assistant Professor and Coordinator of the Public Speaking program at Passaic County Community College in Paterson, New Jersey. Caffie conducts workshops, seminars and webinars to help coaches, speakers, entrepreneurs, and the clergy with their public, professional and personal speaking and communication goals. Caffie is a graduate of Fairleigh Dickinson University with a BA in Communications; Seton Hall University with a MA in Corporate and Public Communication; and a M.Div. degree in Theology from New Brunswick Theological Seminary. Caffie has taught more than 3,000 students on both the undergraduate and graduate level during her tenure at several colleges, universities and seminaries, grading over 10,000 speech presentations. Professor Risher is a member of the National Communication Association (NCA) and the New Jersey Communication Association (NJCA).
For more information about Professor Caffie J. Risher’s training, consulting and coaching services, visit: http://ewilliams-associates.com or email her at crisher@pccc.edu.
New Second Edition Now Available!
The Essential Guide to Speaking Publicly, Professionally, & Personally offers theory and practical skills that present public speaking as an art form for transactional communication between speaker and audience.
The publication prepares students to become effective public speakers in various speaking situations they may encounter in their lives. Whether they are presenting in a professional capacity, speaking as a community leader, offering a tribute to a retiring colleague, eulogizing a friend, delivering a commencement address, or sharing views as a concerned citizen, students will learn how to deliver an effective message to the audience.
Caffie J. Risher’s The Essential Guide to Speaking Publicly, Professionally, & Personally:
- Is Comprehensive! The publication consists of four parts: Public Speaking Foundations; Preparing and Presenting Your Speech; Public Speaking Essentials; and Presentation Speaking Types.
- Promotes Active Learning! The package includes access to an accompanying website with poll questions, videos, interactive video exercises, applications / real-world scenarios, and more.
- Is Easy to Adopt! Instructors are given online chapter outlines, activities and worksheets, teaching tips, comprehensive test banks, and more.
Part I Public Speaking Foundations
Chapter 1 History of Public Speaking
Ancient Speech and the Roots of Democracy
The Use of Rhetoric in the Medieval Church
Freedom of Speech as a Weapon against Tyranny
The Enlightenment Expansion of Freedom of Speech
Public Speaking in the Era of Revolution
Reform Movements and Public Speaking in the Nineteenth Century
Public Speaking in the Modern Era
The Future of Public Speaking
Summary
Discussion Starters
References
Chapter 2 Public Speaking and the Challenge of Communication
Public Speaking in Your Life
Public Speaking Is a Valuable Activity
Public Speaking Influences Success in College
Public Speaking Teaches Critical Thinking Skills
Public Speaking Skills Influence Career and Community Success
Public Speaking Skills Are Key to Leadership
Public Speaking Skills Complement Technology
Public Speaking Is Part of Our Democratic Tradition
Public Speaking and the Communication Process
Eight Elements of the Communication Process
Five Steps for Preparing to Speak
1. Select and Narrow an Audience-Centered Topic
2. Develop Content Through Research and Sound Support
3. Draft the Introduction, Body, and Conclusion
4. Develop Language and Presentation Aids Carefully
5. Rehearse and Deliver Your Speech
Summary
Discussion Starters
References
Chapter 3 Communication Apprehension
Why Do I Need to Know How to Present in Public?
Why Do I Get So Anxious?
How Can I Manage My Speech Anxiety?
Skills Training
Deep Breathing
Imagery
Reframing
Positive Self-Talk
Summary
Discussion Starters
Activities
References
Chapter 4 Ethics in Public Speaking
Ethics
Freedom of Speech
The Ethics and Values Link
Ethos and Speaker Credibility
Plagiarism and Source Citations
Engage in Dialogue with the Audience
Promoting Ethical Speaking
Developing Ethical Speaking Habits
Ethical Guidelines
Ethical Pitfalls
Avoiding Unethical Practices
Summary
Discussion Starters
References
Part II Preparing and Presenting Your Speech
Chapter 5 Audience Analysis and Delivery Dynamics
Introduction
Audience Analysis
Situational Analysis
The Audience
Demographic Audience Analysis
What Now?
Delivery Dynamics
Methods of Delivery
Manuscript
Memorized
Impromptu
Extemporaneous
The Speaker
Voice
Body
Movement
Eye Contact
Anxiety
Practice, Practice, Practice...
Bringing the Words to Life
Audience Questions
Conclusion
Activities
References
Chapter 6 Information-Seeking and Traditional Library Skills
Introduction
Getting Organized
What Kind of Research Do I Need to Do?
Organization of Information
Classification System
Information Sources
Searching Electronic Sources
Databases
Plagiarism and Cheating
Citation Formats
Elements Necessary in Any Citation Format
MLA Format
APA Format
Conclusion
Activities
References
Chapter 7 Presentation Development
Introduction
Choosing a Topic
Why Are You Speaking?
General Purpose
Specific Purpose
Central Idea
Organizing the Speech
The Introduction
The Body
Sample Informative Speech Outline in Topical Order
Sample Persuasive Speech Outline in Problem-Solution Order
Monroe’s Motivated Sequence
Connectives
Supporting Material
Citing Sources
Putting It Together
Business Presentations
Conclusion
Activities
References
Part III Public Speaking Essentials
Chapter 8 Language
Characteristics of Spoken Language
Word Order
Rhythm
Signals
Guidelines for Language and Style
Be Concrete
Complete Your Thoughts and Sentences
Use the Active Voice
Use Language to Create a Theme
Use Language That Fits Your Personality and Position
Use Varying Language Techniques to Engage Listeners
Use Humor with Care
Language Pitfalls
Long and Unnecessary Words
Using Euphemisms: Language That Masks or Muddles
Jargon, Slang, and Profanity
Exaggeration and Clichés
Phrases That Communicate Uncertainty
Summary
Discussion Starters
References
Chapter 9 Listening in Our Lives: I Know You “Hear” Me, But Are You Listening?
Chapter Overview
The Listening Process
Hearing
Understanding
Remembering
Interpreting
Evaluating
Responding
Types of Listening
Listening in Various Contexts
Listening in Families
Listening in Educational Settings
Listening in Physician-Patient Relationships
Listening in Organizational Settings
Listening to Mediated Messages
Barriers to Listening
Listening Misbehaviors
Improving Your Listening
Find a Reason to Listen
Stay Focused
Listen Fully and Fairly
Examine the Speaker’s Evidence and Credibility
Prepare to Listen
Summary
References
Chapter 10 Presentation Aids in an Electronic World
The Nature of Presentational Aids Today
Pervasiveness of Technology
Functions of Presentational Aids
Advantages of Presentational Aids
Disadvantages of Presentational Aids
Types of Presentational Aids
Actual Objects
Three-Dimensional Models
Two-Dimensional Reproductions
Displaying Two-Dimensional Presentational Aids
Technology-Based Presentational Aids
Audio and Projected Images
Considerations for Technology-Mediated Communication
Effective Use of Presentational Aids
Criteria for Presentational Aids
Principles for Using Presentational Aids
Making and Using Computer-Generated Images
Summary
Discussion Starters
References
Chapter 11 Your Career: Communicating, Listening and Leading
“And Now Presenting . . . Your Career!”
Ethos, Pathos, and Logos at Work
Follow the Leader
Communication Creates Change (. . . Or What’s the Point?)
Communication Drives Success
The 5 P’s of Great Leaders
Listening for Leadership
Chapter Review
References
Part IV Presentation Speaking Types
Chapter 12 Informative and Special Occasion Business Presentations
Introduction
Informative Presentations
The Goals and Strategies of Informative Presentations
Categories of Informative Presentations
Guidelines for Great Informative Presentations
Selecting a Topic
Structure of a Speech
Five Major Types of Organizational Arrangements for Speeches
Differences in Public versus Business Speaking
Five Basic Types of Business and Professional Presentations
Delivering the Business Presentation
Special Occasion Presentations
Welcome Speeches
Speeches of Introduction
Award Acceptances
Award Presentations
Toasts
Conclusion
Activities
References
Additional Sources
Chapter 13 Interviewing: Processes and Best Practices
Introduction
Successful Interviewing
How Do You Prepare for an Interview?
What Do Employers Look for in Applicants?
“You Never Get a Second Chance to Make a First Impression”
Body Language Can Be Revealing
Researching Employers: “What in the World Am I Looking For?
What Are They Going to Ask Me? Questions Asked by Employers
“So Do You Have Any Questions for Us?” Questions to Ask Them
What Is Behavioral Interviewing?
Quick Tips for a Positive Interview
The Night Before the Interview
After the Interview: Follow-Up Letters
Phone Interviews in the Pre-Employment Process
Conclusion
Activities
References
Additional Sources
Chapter 14 Group Presentations
Groups and Teams in Organizations
Group Presentations
Introduction of Group Members
Speaking Order
Transitions
Dress
Presentational Aids
Practice
Fielding Questions
Chapter Review
Thought/Application Questions
References
Chapter 15 Persuasive Business Presentations
Persuasive Presentations
Context
Why Study Persuasion?
Common Criticisms of Studying Persuasion
What Exactly Is Persuasion?
Persuasion, Propaganda, and Indoctrination
Goals of Persuasive Speeches
Aristotle on Persuasion
Logos=Logic
Pathos=Emotion
Ethos=Character
Modern Approaches to Persuasion
Structuring and Ordering Persuasive Messages
Three Types of Organizational Patterns for Persuasive Speeches
Monroe’s Motivated Sequence
How to Make an Audience Resistant to Persuasion
Conclusion
Activities
Additional Sources
Glossary
Index
Caffie J. Risher is Assistant Professor and Coordinator of the Public Speaking program at Passaic County Community College in Paterson, New Jersey. Caffie conducts workshops, seminars and webinars to help coaches, speakers, entrepreneurs, and the clergy with their public, professional and personal speaking and communication goals. Caffie is a graduate of Fairleigh Dickinson University with a BA in Communications; Seton Hall University with a MA in Corporate and Public Communication; and a M.Div. degree in Theology from New Brunswick Theological Seminary. Caffie has taught more than 3,000 students on both the undergraduate and graduate level during her tenure at several colleges, universities and seminaries, grading over 10,000 speech presentations. Professor Risher is a member of the National Communication Association (NCA) and the New Jersey Communication Association (NJCA).
For more information about Professor Caffie J. Risher’s training, consulting and coaching services, visit: http://ewilliams-associates.com or email her at crisher@pccc.edu.