Essentials of Business: Business Foundations
Edition: 1
Copyright: 2019
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$77.18
Essentials of Business: Business Foundations examines a broad overview of the dynamic world of business. This turn-key online course package introduces students to business, economics, management, ethics, marketing, and much more. The course even includes comprehensive coverage of digital and social media and its continuous impact on the world of business.
The online course package integrates online activities, article links, end of chapter quizzes and much more. In addition, embedded videos throughout the online package bring concepts to real life.
The course package can be customized to fit anyone’s syllabus and the automatically graded quizzes and assignments can be integrated with a myriad of course management systems.
Chapter 1: Business and Economics
Learning Objectives and Outcomes
Overview
What is Business?
History of Business in the United States of America
Business Stakeholders
Understanding the Basics of Global Economics
Global Economic Systems
Types of Competition
Differences in the Types of Business Competition
Global Economic Challenges
Chapter 2: Organizational Management and Structure
Learning Objectives and Outcomes
Overview
What is Management?
Basic Management Functions
Management Skills
Vision and Mission Statements
Planning
Management vs Leadership
Leadership
Types of Leadership
Organizational Structure
Centralization vs. Decentralization
Types of Organizational Structures
Chapter 3: Business Ethics and Social Responsibility
Learning Objectives and Outcomes
Overview
Law vs Ethics
Business Law
Determining Ethical Behaviors
Responsibilities to Stakeholders
Management’s Role in Ethical Standards
Social Responsibility
International Business and Ethical Behaviors
Chapter 4: Managing Human Resources (HR)
Learning Objectives and Outcomes
Overview
Introduction to Resources
Human Resources Management
The Recruitment Process
Selection
Training
Retention
Evaluation
Compensation and Benefits
Labor Laws
Labor-Management Relations
Chapter 5: Marketing: Introduction and Strategy
Learning Objectives and Outcomes
Overview
What is Marketing?
Marketing History
Marketing Planning
Utility
The Marketing Mix (The 4 P’s of Marketing)
Marketing Strategy Development
The Marketing Research Process
Chapter 6: Marketing Mix in Action
Learning Objectives and Outcomes
Overview
Competitive Advantage
Marketing Mix Again…
Product
Price
Place (Distribution Strategy)
Promotion
Chapter 7: Digital Media, Digital Marketing, Social Media and Social Networks
Learning Objectives and Outcomes
Overview
Prior Considerations
History of Digital Marketing
Digital Communication
Digital Marketing and the Marketing Mix
Social Media
Social Media Engagement
Using Digital Marketing to Learn About Consumers
How About the Future?
Chapter 8: Production and Operations Management (OM)
Learning Objectives and Outcomes
Overview
What is Production?
Operations Management (OM)
The Production Process
Other Types of Production Systems
Manufacturing Processes
Green Manufacturing
Production Management Functions
Quality Control (QC)
Chapter 9: Accounting and Financial Statements
Learning Objectives and Outcomes
Overview
Introduction
Accounting vs Bookkeeping
Types of Accounting
Accounting (Business) Activities
Users of Accounting Information
Accounting Cycle
The Accounting Equation
Financial Statements
Forensic Accounting
International Accounting
Chapter 10: Money and Financial Systems
Learning Objectives and Outcomes
Overview
A Little History
Money Functions
Currencies and Characteristics of Money
The Financial System
Types of Bank Accounts
FDIC and Federal Reserve System
Financial Markets and Investment
Types of Investments
Financing and Financial Management
The Impact of A Global Financial System
Chapter 11: Organizing for Business and Forms of Business Ownership
Learning Objectives and Outcomes
Overview
Introduction
Sole Proprietorships
Partnerships
Corporations
The Corporate Structure
Types of Corporations
C-Corporations
S-Corporations
Limited-Liability Companies
Chapter 12: Entrepreneurship & Business Models for Startups
Learning Objectives and Outcomes
Overview
Entrepreneurship
Characteristics of an Entrepreneur
Types of Entrepreneurs
Business Model
Examples of Business Models
Small Businesses
Creating a Business Plan
Chapter 13: Risk Management
Learning Objectives and Outcomes
Overview
Introduction
What is Risk?
Sources of Risk
The Risk Analysis Process
Dealing with Risk
Avoiding Risk
Reducing Risk
Accepting Risk
Sharing Risk and Insurance
Types of Insurance for Risk Management Solutions
Conclusion
Chapter 14: Management Information Systems (MIS) and E-Business
Learning Objectives and Outcomes
Overview
Technology and Business
Information, Business, and Data
Information Systems
Computer Networking
Security and Ethical Concerns
Trends in Information Technology
E-Business and E-Commerce
Chapter 15: International Business & Global Trade
Learning Objectives and Outcomes
Overview
Global Trade
International Trade
Trade Barriers
Trade Protectionism
Organizations Promoting Global Trade
Reaching for the Global Markets
Wrapping Up…
Catalin Macarie is Assistant Professor of Management and Director of Freshmen Experience at Carl H. Lindner College of Business, University of Cincinnati (UC). He joined the higher academics ranks coming from over 20 years span as a successful leader and operational manager in the corporate world with demonstrated achievements in marketing & creative services, executive leadership & management, sales and business development, customer relations management, technical training, and large projects administration. During his prior tenure working with several renown national and international companies, Catalin successfully directed business turn-around marketing, creative and business development efforts, complex Web systems implementations and deployment, and profit improvement/cost reduction programs.
Catalin brings extensive domestic and international experience into his classroom, administering the activities for and teaching a cohort of 650+ students per each academic year. His focus stresses on sharing his experience through outstanding business communication, organizational change and team-management skills with his young future business executives.
Catalin is the immediate past Chairman of the Midwest USA Chinese Chamber of Commerce (M3C), is the faculty advisor for Alpha Kappa Psi Student Business Organization, the Alpha Sigma Phi Fraternity and the UC PandaCats International Student Organization, he is the founder and former faculty advisor for the UC iCats (International BearCats) and the UC CABO (China America Business Organization), and is part of the strategic advisory team for UC’s International Programs and Department.
For more information and contact: https://www.linkedin.com/in/cmacarie