Essentials of Business: Business Foundations, Customized for Jennifer Koster and Elizabeth Retyi-Gazda

Chapter 1: Business and Economics
Learning Objectives and Outcomes
Overview
What is Business?
History of Business in the United States of America
Business Stakeholders
Understanding the Basics of Global Economics
Global Economic Systems
Types of Competition
Differences in the Types of Business Competition
Global Economic Challenges

Chapter 2: Organizational Management and Structure
Learning Objectives and Outcomes
Overview
What is Management?
Basic Management Functions
Management Skills
Vision and Mission Statements
Planning
Management vs Leadership
Leadership
Types of Leadership
Organizational Structure
Centralization vs. Decentralization
Types of Organizational Structures

Chapter 3: Business Ethics and Social Responsibility
Learning Objectives and Outcomes
Overview
Law vs Ethics
Business Law
Determining Ethical Behaviors
Responsibilities to Stakeholders
Management’s Role in Ethical Standards
Social Responsibility
International Business and Ethical Behaviors

Chapter 4: Managing Human Resources (HR)
Learning Objectives and Outcomes
Overview
Introduction to Resources
Human Resources Management
The Recruitment Process
Selection
Training
Retention
Evaluation
Compensation and Benefits
Labor Laws
Labor-Management Relations

Chapter 5: Marketing: Introduction and Strategy
Learning Objectives and Outcomes
Overview
What is Marketing?
Marketing History
Marketing Planning
Utility
The Marketing Mix (The 4 P’s of Marketing)
Marketing Strategy Development
The Marketing Research Process

Chapter 6: Marketing Mix in Action
Learning Objectives and Outcomes
Overview
Competitive Advantage
Marketing Mix Again…
Product
Price
Place (Distribution Strategy)
Promotion

Chapter 7: Digital Media, Digital Marketing, Social Media and Social Networks
Learning Objectives and Outcomes
Overview
Prior Considerations
History of Digital Marketing
Digital Communication
Digital Marketing and the Marketing Mix
Social Media
Social Media Engagement
Using Digital Marketing to Learn About Consumers
How About the Future?

Chapter 8: Production and Operations Management (OM)
Learning Objectives and Outcomes
Overview
What is Production?
Operations Management (OM)
The Production Process
Other Types of Production Systems
Manufacturing Processes
Green Manufacturing
Production Management Functions
Quality Control (QC)

Chapter 9: Accounting and Financial Statements
Learning Objectives and Outcomes
Overview
Introduction
Accounting vs Bookkeeping
Types of Accounting
Accounting (Business) Activities
Users of Accounting Information
Accounting Cycle
The Accounting Equation
Financial Statements
Forensic Accounting
International Accounting

Chapter 10: Money and Financial Systems
Learning Objectives and Outcomes
Overview
A Little History
Money Functions
Currencies and Characteristics of Money
The Financial System
Types of Bank Accounts
FDIC and Federal Reserve System
Financial Markets and Investment
Types of Investments
Financing and Financial Management
The Impact of A Global Financial System

Chapter 11: Organizing for Business and Forms of Business Ownership
Learning Objectives and Outcomes
Overview
Introduction
Sole Proprietorships
Partnerships
Corporations
The Corporate Structure
Types of Corporations
C-Corporations
S-Corporations
Limited-Liability Companies

Chapter 12: Entrepreneurship & Business Models for Startups
Learning Objectives and Outcomes
Overview
Entrepreneurship
Characteristics of an Entrepreneur
Types of Entrepreneurs
Business Model
Examples of Business Models
Small Businesses
Creating a Business Plan

Chapter 13: Risk Management
Learning Objectives and Outcomes
Overview
Introduction
What is Risk?
Sources of Risk
The Risk Analysis Process
Dealing with Risk
Avoiding Risk
Reducing Risk
Accepting Risk
Sharing Risk and Insurance
Types of Insurance for Risk Management Solutions
Conclusion

Chapter 14: Management Information Systems (MIS) and E-Business
Learning Objectives and Outcomes
Overview
Technology and Business
Information, Business, and Data
Information Systems
Computer Networking
Security and Ethical Concerns
Trends in Information Technology
E-Business and E-Commerce

Chapter 15: International Business & Global Trade
Learning Objectives and Outcomes
Overview
Global Trade
International Trade
Trade Barriers
Trade Protectionism
Organizations Promoting Global Trade
Reaching for the Global Markets
Wrapping Up…