Essentials of Business Communication for Emerging Professionals

Essentials of Business Communication for Emerging Professionals introduces students to today’s professional communication practices and helps them develop key tools and habits to refine their communication skills and cultivate their executive presence — bridging the transition from student to professional.

The online course package is designed with a Project-based Learning approach and speaks to students where they are — with a contemporary tone and a focus on what students want: confidence, interpersonal skills, authenticity, presence, work-life balance, and a head start on a successful career. Students develop strategic resumes and cover letters that get interviews, learn to use stories to persuade and inspire, propose creative solutions to companies' real-world problems in ways that get them noticed.

Your students will learn how business communication practices, such as virtual meeting management, business etiquette, data visualization, and mindfulness, can help them reach their fullest career potential.

Laural L. Adams’ Business Communication for Emerging Professionals is:

• Comprehensive! The content helps students cultivate creative problem-solving skills; strengthen their interpersonal skills and their ability to make team projects run smoothly; develop the courage to be their authentic selves, and learn how effective communication can persuade, inspire, and transform their personal and professional lives.
• Multimedia!  Students can upload videos of their presentations, such as elevator pitches, behavioral interviews, and informational presentations, to receive time-stamped feedback; complete exercises to strengthen writing essentials, such as grammar and punctuation; take automatically-graded quizzes and reading questions; participate in a community of peers to reflect on issues that concern emerging professionals; practice personal branding and networking skills necessary for social media platforms like LinkedIn; and complete tutorials that help students successfully craft key learning-based projects, such as proposals, reports, and presentations.
• Proven!  The content has helped hundreds of students shape their futures by learning to apply deep attention to discovering their emerging professional identities, s and strengthening their communication skills.