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Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Edition: 3

Copyright: 2021

Pages: 439

Details: Electronic Delivery EBOOK | 180 days |

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Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.

The NEW third edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated with conceptualizing and planning an event. The end result of the project is a set of realistic guidelines that encompasses much of what is needed to execute the proposed event.

Written for advanced students and industry professionals with basic knowledge of general management practices, sport management, sport marketing, sport sponsorship, sport finance, risk management, and sport facility management, Event Management Blueprint: Creating & Managing Successful Sports Events:

Utilizes a practical approach to creating and managing sports events of all types and sizes.
Is written by experts in the field - contributing authors share knowledge of experience in event management, facility management, and overseeing sport organizations.
Is student friendly! Each chapter includes an introduction and author biographies and concludes with a summary.
Student Challenges at the conclusion of each chapter systematically guide students through the creation of their own sports event.
Includes New Chapters on emerging topics such as event sustainability, event travel packages and sports tourism, event technology and social media, and more.

AUTHOR BIOS

CHAPTER 1: EVENT FOUNDATIONS
Heather Lawrence, Athena Yiamouyiannis, and Michelle Wells

CHAPTER 2: EVENT FEASIBILITY
Heather Lawrence

CHAPTER 3: EVENT BIDDING
Maria Solomon & Heather Lawrence

CHAPTER 4: EVENT IMPACT
Norm O’Reilly

CHAPTER 5: EVENT BUDGETING
Michelle Wells and Alexis Sigler

CHAPTER 6: EVENT CONTRACTS
Kelley K. Walton, JD and B. David Ridpath

CHAPTER 7: EVENT EXTERNAL RELATIONS
Packy Moran

CHAPTER 8: EVENT MARKETING
Melissa Davies, Matthew Cacciato, and Jim Kahler

CHAPTER 9: EVENT SPONSORSHIP
Annie Valeant and Jim Kahler

CHAPTER 10: EVENT DIGITAL ENGAGEMENT
Jackie Reau & Michael Pfahl

CHAPTER 11: EVENT PARTICIPANT REGISTRATION
Roy Edmondson and Heather Lawrence

CHAPTER 12: EVENT TICKETING
Robb Wade, Ken Troupe, and Landon Huffman

CHAPTER 13: EVENT STAFFING
Colleen McGlone, Heather Lawrence, and Kelley K. Walton, JD

CHAPTER 14: EVENT VOLUNTEER MANAGEMENT
David Pierce, and Florence May

CHAPTER 15: EVENT RISK MANAGEMENT AND EMERGENCY PREPAREDNESS.
Heather Lawrence and Ericka P. Zimmerman

CHAPTER 16: EVENT LOGISTICS
Anup Daji, Stephen Brauer, and Cris Cicirello

CHAPTER 17: EVENT DOCUMENTS
Michelle Wells

CHAPTER 18: EVENT FOOD AND BEVERAGE
Michael DePerro

CHAPTER 19: EVENT RETAIL SALES
Jon Searle

CHAPTER 20: EVENT OPERATIONS
Heather Lawrence

CHAPTER 21: EVENT WRAP UP
Lynda Reinhart, John P. Tafaro, and Heather Lawrence

MICRO-CHAPTER 1: BUSINESS PLANS FOR THE EVENT MANAGER
Paul Benedict

MICRO-CHAPTER 2: ANALYTICS FOR THE EVENT MANAGER
Liz Wanless

MICRO-CHAPTER 3: SELLING ASSETS FOR THE EVENT MANAGER
Mark Rossi

MICRO-CHAPTER 4: INCLUSION, DIVERSITY, EQUITY, AND ACCESS (IDEA) FOR THE EVENT MANAGER
Christina Wright

MICRO-CHAPTER 5: SUSTAINABILITY FOR THE EVENT MANAGER
James Strode, Ph.D.

MICRO-CHAPTER 6: VENUE PLANNING FOR SAFE EVENT MANAGEMENT
Jon Niemuth, AIA, NCARB, LEED®AP

MICRO-CHAPTER 7: YOUTH SPORTS FOR EVENT MANAGERS
Mauro Palmero

MICRO-CHAPTER 8: INTERSCHOLASTIC ATHLETICS EVENT MANAGEMENT
Aaron Wright

MICRO-CHAPTER 9: INTERCOLLEGIATE ATHLETICS EVENT MANAGEMENT
Dan Butterly

MICRO-CHAPTER 10: ESPORTS EVENT MANAGEMENT
Brandon M. Wright

MICRO-CHAPTER 11: ADVENTURE RACE EVENT MANAGEMENT
Melissa Davies

MICRO-CHAPTER 12: OUTDOOR RECREATION FESTIVAL EVENT MANAGEMENT
Danny Twilley

MICRO-CHAPTER 13: MULTI-DISCIPLINE EVENT MANAGEMENT.
Justin Bergh

MICRO-CHAPTER 14: VIP EVENT MANAGEMENT
Jackie Reau

Heather Lawrence Benedict

Heather Lawrence, Ph.D., is the Director of Sport Operations for CrossFit, LLC. In this role, she focuses on sport and competition growth, strategy, and operations for the health and fitness company. Previously, Heather spent 16 years as Professor of Sports Administration at Ohio University teaching Sport Event and Facility Management, Diversity and Inclusion in Sport Busines, and holding several leadership roles in the College of Business. She also serves on the USA Wrestling Strategic Planning and Diversity, Equity, and Inclusion Committees. In addition to her role at Ohio University, she has led event and facility courses for programs in Spain, China, India, and Dubai. Prior to beginning her academic career, Heather worked in various administrative positions within intercollegiate athletics ranging from NCAA compliance to facility and event management. She earned her bachelor’s, master’s, and Ph.D. degrees from the University of Florida where she was an NCAA All-American and SEC Champion diver.

Michelle Wells

Michelle Wells has worked in event management for various organizations, including ESPN (Disney’s) Wide World of Sports, Disney’s Animal Kingdom, and New York Road Runners. She has managed and/or worked hundreds of sports and entertainment events throughout her career and also taught undergraduate Sports Administration for 9 years. She received her bachelor’s degree in business administration (marketing) from the University of Florida and a master’s degree in sports administration and facility management from Ohio University.

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