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Event Management Blueprint: Creating and Managing Successful Sports Events

Author(s): Heather Lawrence Benedict, Michelle Wells

Edition: 2

Copyright: 2015

Details: Electronic Delivery EBOOK | 180 days |

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Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.

The NEW second edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated with conceptualizing and planning an event. The end result of the project is a set of realistic guidelines that encompasses much of what is needed to execute the proposed event.

Written for advanced students and industry professionals with basic knowledge of general management practices, sport management, sport marketing, sport sponsorship, sport finance, risk management, and sport facility management, Event Management Blueprint: Creating & Managing Successful Sports Events:

  • Utilizes a practical approach to creating and managing sports events of all types and sizes.
  • Is written by experts in the field - contributing authors share knowledge of experience in event management, facility management, and overseeing sport organizations.
  • Is student friendly! Each chapter includes an introduction and author biographies and concludes with a summary.
  • Student Challenges at the conclusion of each chapter systematically guide students through the creation of their own sports event.
  • Includes New Chapters on emerging topics such as event sustainability, event travel packages and sports tourism, event technology and social media, and more.

CHAPTER 1: EVENT MANAGEMENT OVERVIEW
Heather Lawrence, Athena Yiamouyiannis, and Michelle Wells

CHAPTER 2: EVENT FEASIBILITY
Heather Lawrence

CHAPTER 3: EVENT CONTRACTS
B. David Ridpath and Kelley K. Walton

CHAPTER 4: EVENT SUSTAINABILITY
Michael E. Pfahl, Colleen Theron, and Larissa Prevett

CHAPTER 5: EVENT BUDGET
Michelle Wells

CHAPTER 6: EVENT MARKETING
Jim Kahler and Mark Rossi

CHAPTER 7: EVENT SPONSORSHIP
Jim Kahler and Annie Valeant Brackley

CHAPTER 8: EVENT TECHNOLOGY AND SOCIAL MEDIA
Jackie Reau and Michael Pfahl

CHAPTER 9: EVENT EXTERNAL RELATIONS
Packy Moran

CHAPTER 10: EVENT TRAVEL PACKAGES AND SPORTS TOURISM
Roy Edmondson

CHAPTER 11: EVENT REGISTRATION FOR PARTICIPANTS
Roy Edmonson

CHAPTER 12: EVENT TICKETING
Robb Wade and Landon Huffman

CHAPTER 13: EVENT DOCUMENTS
Michelle Wells

CHAPTER 14: EVENT STAFFING
Colleen McGlone, Heather Lawrence, and Kelley K. Walton

CHAPTER 15: EVENT VOLUNTEER MANAGEMENT
Florence May, David Pierce, and Kathryn May

CHAPTER 16: EVENT SAFETY AND SECURITY
Jon Niemuth, Stephen J. Duethman, Ryan Sickman, Steve Terrill, and Drew Berst

CHAPTER 17: EVENT EMERGENCY AND MEDICAL MANAGEMENT
Ericka P. Zimmerman and Heather Lawrence

CHAPTER 18: EVENT OPERATIONS
Heather Lawrence

CHAPTER 19: EVENT SETTLEMENT AND WRAP UP
John P. Tafaro, Lynda Reinhart, and Heather Lawrence

MICRO-CHAPTER 1: BUSINESS PLANS FOR THE EVENT MANAGER
Paul Benedict

MICRO-CHAPTER 2: ANALYTICS FOR THE EVENT MANAGER
Dr. Liz Wanless and Dr. Wanless

MICRO-CHAPTER 3: YOUTH SPORTS FOR EVENT MANAGERS
Mauro Palmero

MICRO-CHAPTER 4: INTERSCHOLASTIC ATHLETICS EVENT MANAGEMENT
Aaron Wright and Mr. Wright

MICRO-CHAPTER 5: INTERCOLLEGIATE ATHLETICS EVENT MANAGEMENT
Dan Butterly

MICRO-CHAPTER 6: ESPORTS EVENT MANAGEMENT
Brandon M. Wright

MICRO-CHAPTER 7: ADVENTURE RACE EVENT MANAGEMENT
Melissa Davies

MICRO-CHAPTER 8: OUTDOOR RECREATION FESTIVAL EVENT MANAGEMENT
Danny Twilley

MICRO-CHAPTER 9: MULTI-DISCIPLINE EVENT MANAGEMENT
Justin Bergh

MICRO-CHAPTER 10: VIP EVENT MANAGEMENT
Jackie Reau

APPENDIX A

APPENDIX B

REFERENCES

Heather Lawrence Benedict

Dr. Heather Lawrence is an Associate Professor of Sports Administration, Academic Director of Graduate Programs, and Robert H. Freeman Professor of Business in the College of Business at Ohio University. While previously serving as Director of the Professional Masters in Sports Administration program, the program earned the #1 Worldwide ranking by SportBusiness International in 2013, 2014, 2015, and 2016. Heather earned her Ph.D. from the University of Florida, and also received Bachelor's and Master's Degrees from Florida.

 Prior to beginning her academic career, Dr. Lawrence worked in various administrative positions within intercollegiate athletics at Southeastern Louisiana University and the University of Florida. Her sport industry responsibilities have included working in event management, facility management, construction/renovation management, general administration, NCAA compliance, and as a sport supervisor.

Dr. Lawrence teaches in the areas of Event and Facility and Event Management, Diversity and Sport, and supervises student consulting projects. She has also served as a visiting professor at Instituto de Empressa in Spain, taught in the Hamdan Bin Mohammed Program for Sports Leadership in Dubai, at UPG in India as part of the Certification in International Sport Management, as well as served as a guest at Beijing Sport University. Heather has received numerous teaching awards including the University Professor Award at Ohio University and the Outstanding Teacher Award in the College of Business at Instituto de Empressa.

Dr. Lawrence has published and presented extensively in the areas of premium seating in professional sport, gender and sport, and intercollegiate athletics leadership and finance. She is also co-editor of the textbook, Event Management Blueprint, now published in a 2nd Edition.

As an athlete, Heather was a United States Diving National Team Member, NCAA All-American, SEC Champion, and Can-Am-Mex International medalist. She was inducted into the University of Florida College of Health and Human Performance Alumni Hall of Fame in 2009.

Michelle Wells

Michelle Wells is a Visiting Instructor of Sport Studies at Guilford College in Greensboro, NC. She began teaching undergraduate students in 2008 and has taught event management, sports marketing, sports communication, sports law, and international sports. Prior to teaching, Michelle worked in event management for various organizations, including ESPN (Disney’s) Wide World of Sports, Disney’s Animal Kingdom, and New York Road Runners. She has managed and/or worked over 200 sports and entertainment events throughout her career. She received her bachelor’s degree in business administration (marketing) from the University of Florida and a master’s degree in sports administration

Related ISBN's: 9781524989842

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ISBN 9781524989842

Details Electronic Delivery EBOOK 180 days