Written from a practitioner's viewpoint, Event Management Blueprint: Creating & Managing Successful Sports Events bridges the gap between classroom instruction and on-the-job required tasks by providing current and future event managers with an event management template that can be used in the sports industry.
The NEW second edition of Event Management Blueprint challenges readers to create a sport event using a step-by-step process that breaks down tasks into manageable pieces including the processes associated with conceptualizing and planning an event. The end result of the project is a set of realistic guidelines that encompasses much of what is needed to execute the proposed event.
Written for advanced students and industry professionals with basic knowledge of general management practices, sport management, sport marketing, sport sponsorship, sport finance, risk management, and sport facility management, Event Management Blueprint: Creating & Managing Successful Sports Events:
- Utilizes a practical approach to creating and managing sports events of all types and sizes.
- Is written by experts in the field - contributing authors share knowledge of experience in event management, facility management, and overseeing sport organizations.
- Is student friendly! Each chapter includes an introduction and author biographies and concludes with a summary.
- Student Challenges at the conclusion of each chapter systematically guide students through the creation of their own sports event.
- Includes New Chapters on emerging topics such as event sustainability, event travel packages and sports tourism, event technology and social media, and more.
CHAPTER 1: EVENT MANAGEMENT OVERVIEW
Heather Lawrence, Athena Yiamouyiannis, and Michelle Wells
CHAPTER 2: EVENT FEASIBILITY
CHAPTER 3: EVENT CONTRACTS
B. David Ridpath and Kelley K. Walton
CHAPTER 4: EVENT SUSTAINABILITY
Michael E. Pfahl, Colleen Theron, and Larissa Prevett
CHAPTER 5: EVENT BUDGET
CHAPTER 6: EVENT MARKETING
Jim Kahler and Mark Rossi
CHAPTER 7: EVENT SPONSORSHIP
Jim Kahler and Annie Valeant Brackley
CHAPTER 8: EVENT TECHNOLOGY AND SOCIAL MEDIA
Jackie Reau and Michael Pfahl
CHAPTER 9: EVENT EXTERNAL RELATIONS
CHAPTER 10: EVENT TRAVEL PACKAGES AND SPORTS TOURISM
CHAPTER 11: EVENT REGISTRATION FOR PARTICIPANTS
CHAPTER 12: EVENT TICKETING
Robb Wade and Landon Huffman
CHAPTER 13: EVENT DOCUMENTS
CHAPTER 14: EVENT STAFFING
Colleen McGlone, Heather Lawrence, and Kelley K. Walton
CHAPTER 15: EVENT VOLUNTEER MANAGEMENT
Florence May, David Pierce, and Kathryn May
CHAPTER 16: EVENT SAFETY AND SECURITY
Jon Niemuth, Stephen J. Duethman, Ryan Sickman, Steve Terrill, and Drew Berst
CHAPTER 17: EVENT EMERGENCY AND MEDICAL MANAGEMENT
Ericka P. Zimmerman and Heather Lawrence
CHAPTER 18: EVENT OPERATIONS
CHAPTER 19: EVENT SETTLEMENT AND WRAP UP
John P. Tafaro, Lynda Reinhart, and Heather Lawrence
MICRO-CHAPTER 1: BUSINESS PLANS FOR THE EVENT MANAGER
MICRO-CHAPTER 2: ANALYTICS FOR THE EVENT MANAGER
Dr. Liz Wanless and Dr. Wanless
MICRO-CHAPTER 3: YOUTH SPORTS FOR EVENT MANAGERS
MICRO-CHAPTER 4: INTERSCHOLASTIC ATHLETICS EVENT MANAGEMENT
Aaron Wright and Mr. Wright
MICRO-CHAPTER 5: INTERCOLLEGIATE ATHLETICS EVENT MANAGEMENT
MICRO-CHAPTER 6: ESPORTS EVENT MANAGEMENT
Brandon M. Wright
MICRO-CHAPTER 7: ADVENTURE RACE EVENT MANAGEMENT
MICRO-CHAPTER 8: OUTDOOR RECREATION FESTIVAL EVENT MANAGEMENT
MICRO-CHAPTER 9: MULTI-DISCIPLINE EVENT MANAGEMENT
MICRO-CHAPTER 10: VIP EVENT MANAGEMENT