Event Planning and Management at Colleges and University: An Emerging Hospitality Profession

Author(s): Suzanne Shaw

Edition: 1

Copyright: 2021

Details: KHPContent | 180 days |

Event Planning & Management At Colleges & Universities: An Emerging Hospitality Profession, the first book of its kind, focuses on the event planning at a college or university and provides broad insights on what this line of work can offer both personally and professionally. This digital text also introduces students to the professional opportunities in the meeting, incentive, conference, and exposition industry (M.I.C.E.).

Features of Event Planning & Management At Colleges & Universities include:

  • Chapter Discussion Boards
  • Chapter Assignments
  • External Links
  • Grade Book

Chapter 1: Introduction to Event Planning at Colleges & Universities

Chapter 2: The Collegiate Events office

Chapter 3: “Inside” Collegiate Event Planning

Chapter 4: Audience and the BIG Picture

Chapter 5: Stakeholder Management and Communication

Chapter 6: Staff Hiring, Management, and Training

Chapter 7: Summer Programs, Conferences, and Events

Chapter 8: Tourism, Hospitality, Events & MICE

Chapter 9: Technology and Event Planning

Chapter 10: The Event Budget and Fiscal Fun

Chapter 11: Emergency Preparedness, Safety, and Events

Chapter 12: Event Evaluation

Suzanne Shaw

Suzanne Shaw is the Executive Director of the Yale University Conferences & Events Department, one of the largest of its kind in the world. She is responsible for the strategic execution of programs, services, and fiscal management. Throughout her tenure with YC&E she has held various positions while guiding departmental growth.

Suzanne has been in the hospitality industry for over 25 years, previously employed by Quinnipiac University, Walt Disney World, and South Seas Resorts Company. She holds a bachelor’s degree in Recreation Management from Southern Connecticut State University (SCSU), an M.B.A from Quinnipiac University, and has earned her CCEP (Collegiate Conference & Events Professional) certification. Additionally, she spends time as an adjunct professor at SCSU where she teaches Event Management along with Travel & Tourism, and an industry consultant.

Related ISBN's: 9781792460869




ISBN 9781792460869

Details KHPContent 180 days