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Event Planning: Communicating Theory and Practice

Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse

Edition: 1

Copyright: 2016

Pages: 328

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Event Planning: Communicating Theory and Practice offers a unique approach to the topic: through the use of intriguing case studies, the authors connect concepts in communication to practical event planning ideas. Understanding the "why" behind successful events is key to creating the perfect experience for clients. With a solid basis in communication theory, the text will enable event planners to manage each aspect of the planning cycle with clarity and precision.

Chapter 1—Communication: The Secret To Success in Event Planning
Event Planning
Definitions of Event Planning
Responsibilities of an Event Planner
Types of Events
Communication Connection
Communication Competence
Interpersonal Interactions
Diversity
Dialogue

Chapter 2—Listening: Generating Possibilities for You and Your Client
Hearing and Listening
Improving Your Listening

Chapter 3—Nonverbal Communication: The Unspoken Words of Event Planning
Nonverbal Communication
Kinesics
Facial Displays
Oculesics
Olfactics
Haptics
Physical Appearance
Artifacts
Paralanguage
Proxemics
Chronemics

Chapter 4—Interpersonal Relationships: Building Relationships That Matter
Interpersonal Communication
Rhetorical Sensitivity
Self-disclosure
Uncertainty Reduction Theory
Perception
Attribution Theory

Chapter 5—Skills of the Event Planner: Your Road Map to Success
Skills for Successful Event Planning
Responsibility and Self-Control
Availability
Flexibility
Organization
Time Management and Multi-Tasking Skills
Detail-Oriented Skills
Business Savvy
Design
Vision and Intuition
Passion

Chapter 6—Creativity: Event Planning with Panache
Creativity
Fostering Creativity
Creativity in the Environment
The Creative Process
Barriers to Creativity

Chapter 7—Leadership: Empowering Others in Event Planning
Leadership
Delegation of Responsibility
Vision
Perseverance and Self-Confidence
Emotional Intelligence
Motivation

Chapter 8—Budgeting: The Financial Side of Event Planning
Budgeting
Social Exchange Theory
Client Collaboration
Budget Stress

Chapter 9—Negotiation and Contracts: The Ethical Side of Event Planning
Negotiation
Contracts
Ethics

Chapter 10—Staging: Setting the Scene for the Event
Staging the Event
Venue
Travel
Mapping the Space
Hospitality and Seating
Décor and Theme
Ambiance
Music and Sound

Chapter 11—From Scripting to Reflecting
Scripting
Food and Beverages
Invitations
Programs
Registration
Speakers, Guests, and Special Invitees
Multi-Media
Gifts
Reflection

Chapter 12—Conflict and Crisis: Dealing with Unexpected Issues
Conflict
Conflict Management Methods
Crisis
Crisis Response
Calm Under Pressure

Chapter 13—Integrated Marketing Communication: Promoting the Event
Integrated Marketing Communication
Public Relations
Marketing
Advertising
Promotions
Social Media

Chapter 14—Entrepreneurship: Starting Your Own Event Planning Business
Entrepreneurship
Qualities of an Entrepreneur
Advantages of an Entrepreneurial Life
Disadvantages of an Entrepreneurial Life
They Hybrid Approach
The Business Plan
Branding Your Business
Branding Your Business Through Social Media
Networking
Mentorship

Leeanne McManus

Leeanne M. Bell McManus (Ph.D., Duquesne University, 2007) is a professor in the Business Communication Department at Stevenson University and the Vice President of the Eastern Communication Association. She has co-authored two books, Communication Ethics Literacy: Dialogue and Difference (with Ronald C. Arnett and Janie Harden Fritz) and Event Planning: Communicating Theory and Practice (with Chip Rouse and Stephanie Verni). She has published excerpts in Integrated Marketing Communication: Creating Spaces for Engagement (with Chip Rouse), Exploring Communication Ethics: Interviews with Influential Scholars in the Field (with Ronald C. Arnett and Pat Arneson), and The Encyclopedia of Social Identity. Dr. Bell McManus has also published in Atlantic Journal of Communication, Choice: Current Reviews for Academic Libraries, Communication Annual: Journal of the Pennsylvania Communication Association, Communication Education, Journal of the Association for Communication Administration, and Review of Communication.

Stephanie Verni

Stephanie (Parrillo) Verni, associate professor in the Business Communication department at Stevenson University, instructs writing and communication courses. She serves as the advisor to 47 House, the public relations club for the university, and has served in many capacities on campus, including  membership on two academic boards. Prior to working in academia, Stephanie spent 13 years with the Baltimore Orioles baseball team where she worked in public relations, community relations, and then as director of publishing. During her time with the ballclub, Stephanie served on several event planning committees, including the Closing of Memorial Stadium, the Opening of Camden Yards, All-Star Week (1993), and Streak Week in celebration of Cal Ripken’s consecutive games record (1995). She was the editor of the Cal Ripken Commemorative publication as well as the editor of Orioles Magazine. Following her time in baseball, Stephanie worked for the Baltimore Sun as the creative services manager and then subsequently managed her own consulting firm. She is a member of AWP, the Association of Writing Professionals, and ECA, the Eastern Communication Association. Stephanie enjoys writing fiction on the side and has authored two novels: Beneath the Mimosa Tree and Baseball Girl.

Mary Elizabeth Rouse

Chip Rouse, associate professor in the Business Communication department at Stevenson University, serves as department chair of the major and oversees all of the student interns in the department. She has been a writing teacher for 40 years and has served as faculty advisor to the student newspaper at the university for over 20 years. In addition, she has a decade of event planning and management experience as well at a country club in Maryland. She is a member of the College Media Association, the Associated Collegiate Press, the Journalism Education Association, and the Eastern Communication Association. She has Masters degrees from the University of Maryland and Loyola University of Maryland.

Related ISBN's: 9781465284471, 9781465293558

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