Event Planning: Communicating Theory and Practice
Author(s): Leeanne McManus, Stephanie Verni, Mary Elizabeth Rouse
Edition: 2
Copyright: 2020
Pages: 402
Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.
Preface
Acknowledgments
About the Authors
Chapter 1: Communication: The Secret to Success in Event Planning
Event Planning
Definitions of Event Planning
Responsibilities of an Event Planner
Types of Events
Communication Connection
Communication Competence
Intercultural and Interpersonal Interactions
Diversity
Dialogue
Key Terms
Discussion Questions
Communicative Competence Scale
References
Chapter 2: Interpersonal Engagement: The Importance of Listening to Others
Interpersonal Communication
The Importance of Listening
Improving Your Listening Skills
Barriers to Listening
Rhetorical Sensitivity
Self-disclosure
Uncertainty Reduction Theory
Perception
Attribution Theory
Key Terms
Discussion Questions
Activity
References
Chapter 3: Nonverbal Communication: The Unspoken Words of Event Planning
Nonverbal Communication
Kinesics
Facial Displays
Oculesics
Olfactics
Haptics
Physical Appearance
Artifacts
Paralanguage
Proxemics
Chronemics
Key Terms
Discussion Questions
Activities
References
Chapter 4: Skills of the Event Planner: Your Road Map to Success
Skills for Successful Event Planning
Responsibility and Self-Control
Availability
Flexibility
Organization
Time Management and Multi-Tasking Skills
Detail-Oriented Skills
Business Savvy
An Eye for Design
Vision and Intuition
Passion
Key Terms
Discussion Questions
Activity
References
Chapter 5: Hospitality: Invaluable Lessons from an Established Industry
The Hospitality Industry
The Pre-eminence of Customer Service
The Necessity of Knowing the Guest
The Importance of the Planning Process
The Need for a Wide Range of Skills
The Usefulness of Understanding Industry Trends
Key Terms
Discussion Questions
Activity
References
Chapter 6: Creativity: Event Planning with Panache
Creativity
Fostering Creativity
Creativity in the Environment
The Creative Process
Barriers to Creativity
Key Terms
Discussion Questions
Activity
References
Chapter 7: Budgeting: The Financial Side of Event Planning
Budgeting
Social Exchange Theory
Client Collaboration
Budget Stress
Key Terms
Discussion Questions
Activity
References
Chapter 8: Negotiation and Contracts: The Ethical Side of Event Planning
Negotiation
Contracts
Ethics
Key Terms
Discussion Questions
Activity
References
Chapter 9: Staging: Setting the Scene for the Event
Staging the Event
Venue
Travel
Mapping the Space
Hospitality and Seating
Décor and Theme
Ambiance
Music and Sound
Key Terms
Discussion Questions
Activity
References
Chapter 10: The Event: From Scripting to Reflecting
Scripting
Food and Beverages
Invitations
Programs
Registration
Speakers, Guests and Special Invitees
Interactive Media
Gifts
Reflection
Key Terms
Discussion Questions
Activity
References
Chapter 11: Event Tourism: Connecting Event Planners to the Tourism Industry
Event Tourism
Event Tourism Attendance and Satisfaction
Strategic Planning and Event Tourism
Event Sponsorship
Marketing the Event Location
Volunteers
Accessibility, Safety, and Security at Events
Jobs for Event Planners in the Event Tourism Industry
Key Terms
Discussion Questions
Activity
References
Chapter 12: Conflict and Crisis: Dealing with Unexpected Issues
Conflict
Conflict Management Methods
Crisis
Crisis Response
Calm Under Pressure
Key Terms
Discussion Questions
Activity
References
Chapter 13: Integrated Marketing Communication: Promoting the Event
Integrated Marketing Communication
Public Relations
Marketing
Advertising
Promotions
Social Media
Key Terms
Discussion Questions
Activity
References
Chapter 14: Leadership: Empowering Others in Event Planning
Leadership
Delegation of Responsibility
Vision
Perseverance and Self-Confidence
Emotional Intelligence
Motivation
Key Terms
Discussion Questions
Activity
References
Chapter 15: Entrepreneurship: Starting Your Own Event Planning Business
Entrepreneurship
Qualities of an Entrepreneur
Advantages of an Entrepreneurial Life
Disadvantages of an Entrepreneurial Life
The Hybrid Approach
The Business Plan
Branding Your Business
Branding Your Business through Social Media
Networking
Mentorship
Key Terms
Discussion Questions
Activity
References
Appendices A–F
Glossary
Index
Leeanne McManus
Leeanne M. Bell McManus (Ph.D., Duquesne University, 2007) is a professor in the Business Communication Department at Stevenson University and the Vice President of the Eastern Communication Association. She has co-authored two books, Communication Ethics Literacy: Dialogue and Difference (with Ronald C. Arnett and Janie Harden Fritz) and Event Planning: Communicating Theory and Practice (with Chip Rouse and Stephanie Verni). She has published excerpts in Integrated Marketing Communication: Creating Spaces for Engagement (with Chip Rouse), Exploring Communication Ethics: Interviews with Influential Scholars in the Field (with Ronald C. Arnett and Pat Arneson), and The Encyclopedia of Social Identity. Dr. Bell McManus has also published in Atlantic Journal of Communication, Choice: Current Reviews for Academic Libraries, Communication Annual: Journal of the Pennsylvania Communication Association, Communication Education, Journal of the Association for Communication Administration, and Review of Communication.
Stephanie Verni
Stephanie (Parrillo) Verni, associate professor in the Business Communication department at Stevenson University, instructs writing and communication courses. She serves as the advisor to 47 House, the public relations club for the university, and has served in many capacities on campus, including membership on two academic boards. Prior to working in academia, Stephanie spent 13 years with the Baltimore Orioles baseball team where she worked in public relations, community relations, and then as director of publishing. During her time with the ballclub, Stephanie served on several event planning committees, including the Closing of Memorial Stadium, the Opening of Camden Yards, All-Star Week (1993), and Streak Week in celebration of Cal Ripken’s consecutive games record (1995). She was the editor of the Cal Ripken Commemorative publication as well as the editor of Orioles Magazine. Following her time in baseball, Stephanie worked for the Baltimore Sun as the creative services manager and then subsequently managed her own consulting firm. She is a member of AWP, the Association of Writing Professionals, and ECA, the Eastern Communication Association. Stephanie enjoys writing fiction on the side and has authored two novels: Beneath the Mimosa Tree and Baseball Girl.
Mary Elizabeth Rouse
Chip Rouse, associate professor in the Business Communication department at Stevenson University, serves as department chair of the major and oversees all of the student interns in the department. She has been a writing teacher for 40 years and has served as faculty advisor to the student newspaper at the university for over 20 years. In addition, she has a decade of event planning and management experience as well at a country club in Maryland. She is a member of the College Media Association, the Associated Collegiate Press, the Journalism Education Association, and the Eastern Communication Association. She has Masters degrees from the University of Maryland and Loyola University of Maryland.
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