Fashion: Who, When, Why, Where?

Author(s): Edith Schneider

Edition: 1

Copyright: 2022

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ISBN 9781792455537

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The emphasis of Fashion: Who, When, Why, Where? is based on logic developments and consequences, because it is more important to know what effects the invention of the steam engine has on fashion or why we use insects to dye our lipsticks (or the strawberry Frappuccino from Starbucks for that matter). Kurt Cobain’s Grunge music had a significant influence on fashion, the perfect example of a trickle-up theory. Madonna’s 1980s music performances raised eyebrows all over the world because she dared to emphasize the pointy bra, that everybody was happy to put in the archives in the 1950s. It is important to love those developments and consequences, showing them in a tightly woven net instead of a timeline and—for that matter—seeing fashion history as a complex part in-between society, technology, politics, music, art, and so forth.

This book is meant to accompany every person who is interested in fashion. It will explain the why, how, and where in a logic context and make details more transparent and understandable.

About the Author

Introduction

PART 1

CHAPTER 1 Leather, Fur, and Ötzi the Iceman (~3400–3100 BCE)

CHAPTER 2 Vesuvius Volcanic Eruption, Cleopatra, and Tyrian Purple

CHAPTER 3 The Middle Ages, Silk Road, and Black Death

CHAPTER 4 Marie Antoinette, the French Revolution, and Cochineal

PART 2

CHAPTER 5 The Industrial Revolution, Tambora Volcano Eruption, and Beau Brummel

CHAPTER 6 Coco Chanel (1883–1971 CE), Christian Dior (1905–1957 CE),  and World War II (1939–1945 CE)

CHAPTER 7 Marlon Brando, Elvis Presley, and Indigo

PART 3

CHAPTER 8 Miniskirts, Hippies, and the Summer of Love

CHAPTER 9 Punk, Vivienne Westwood, and Dr. Martens Boots

CHAPTER 10 Grunge, Marc Jacobs, and the Men’s Skirt

CHAPTER 11 Royalty, First Ladies, and Other World Leaders

CHAPTER 12 Aerobics, Sneakers, and Athleisure Wear

CHAPTER 13 David Bowie, Glam, and Androgyny

CHAPTER 14 Women Power: Marilyn Monroe, Madonna, and Lady Gaga

Bibliography

Index

Edith Schneider

Born, raised, and educated in Bavaria, Germany, Edith Schneider studied Art Pedagogy, Art History, and Cultural Anthropology at the Ludwig-Maximilian- University in Munich, Germany. She finished her master’s degree with an emphasis on Metal, Painting, and Fiber Art that she then—after immigrating to the USA in 1998—used to start her own business. She joined the art show circus for many years, wholesale, retail, store, and studio. . . . Along came more and more teaching opportunities that made her focus shift and she never looked back. Sharing her experience with her students, helping  people fulfill their dreams, and inspiring future fashion designers is a dream come true, and she loves every single step along the way!

The emphasis of Fashion: Who, When, Why, Where? is based on logic developments and consequences, because it is more important to know what effects the invention of the steam engine has on fashion or why we use insects to dye our lipsticks (or the strawberry Frappuccino from Starbucks for that matter). Kurt Cobain’s Grunge music had a significant influence on fashion, the perfect example of a trickle-up theory. Madonna’s 1980s music performances raised eyebrows all over the world because she dared to emphasize the pointy bra, that everybody was happy to put in the archives in the 1950s. It is important to love those developments and consequences, showing them in a tightly woven net instead of a timeline and—for that matter—seeing fashion history as a complex part in-between society, technology, politics, music, art, and so forth.

This book is meant to accompany every person who is interested in fashion. It will explain the why, how, and where in a logic context and make details more transparent and understandable.

About the Author

Introduction

PART 1

CHAPTER 1 Leather, Fur, and Ötzi the Iceman (~3400–3100 BCE)

CHAPTER 2 Vesuvius Volcanic Eruption, Cleopatra, and Tyrian Purple

CHAPTER 3 The Middle Ages, Silk Road, and Black Death

CHAPTER 4 Marie Antoinette, the French Revolution, and Cochineal

PART 2

CHAPTER 5 The Industrial Revolution, Tambora Volcano Eruption, and Beau Brummel

CHAPTER 6 Coco Chanel (1883–1971 CE), Christian Dior (1905–1957 CE),  and World War II (1939–1945 CE)

CHAPTER 7 Marlon Brando, Elvis Presley, and Indigo

PART 3

CHAPTER 8 Miniskirts, Hippies, and the Summer of Love

CHAPTER 9 Punk, Vivienne Westwood, and Dr. Martens Boots

CHAPTER 10 Grunge, Marc Jacobs, and the Men’s Skirt

CHAPTER 11 Royalty, First Ladies, and Other World Leaders

CHAPTER 12 Aerobics, Sneakers, and Athleisure Wear

CHAPTER 13 David Bowie, Glam, and Androgyny

CHAPTER 14 Women Power: Marilyn Monroe, Madonna, and Lady Gaga

Bibliography

Index

Edith Schneider

Born, raised, and educated in Bavaria, Germany, Edith Schneider studied Art Pedagogy, Art History, and Cultural Anthropology at the Ludwig-Maximilian- University in Munich, Germany. She finished her master’s degree with an emphasis on Metal, Painting, and Fiber Art that she then—after immigrating to the USA in 1998—used to start her own business. She joined the art show circus for many years, wholesale, retail, store, and studio. . . . Along came more and more teaching opportunities that made her focus shift and she never looked back. Sharing her experience with her students, helping  people fulfill their dreams, and inspiring future fashion designers is a dream come true, and she loves every single step along the way!