A Foundational Introduction to Consumer Behavior and The Modern World
Edition: 1
Copyright: 2025
Pages: 178
Edition: 1
Copyright: 2025
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A Foundational Introduction to Consumer Behavior and The Modern World offers a comprehensive look into the complex world of consumer psychology, sociology, and economics. Beginning with a historical overview, this book explores the foundational theories and models that shape our understanding of consumer behavior. From the psychological factors driving the decision-making processes to the sociocultural influences embedded in our daily lives, each chapter examines different aspects of consumer behavior. Ethical considerations, sustainability concerns, and the impact of technology shape the discussion in this book, providing readers with a comprehensive view of contemporary consumer dynamics with the aim of shaping ethical business leaders. In each chapter readers will find case studies, key definitions, and thought-provoking questions aimed to challenge readers to critically analyze the complexities of consumer behavior and the greater implications for businesses and society.
Chapter 1: Introduction to Foundations of Consumer Behavior
Chapter 2: Psychological Factors Influencing Consumer Behavior
Chapter 3: Sociocultural Influences
Chapter 4: Values, Ethics, and Sustainability in Consumer Behavior
Chapter 5: Consumer Decision-Making Process
Chapter 6: Brand Loyalty
Olivia St. Onge, Ph.D., is an educator, business strategist, and leadership expert with a diverse background spanning education, finance, and organizational development. Her academic journey began in 2014 when she earned a bachelor’s degree from Columbia Southern University while serving in the United States Army. Following her military service, she pursued an MBA in Finance and Public Administration at Adams State University, later earning an M.Ed. in Special Education, an M.A. in Curriculum and Instruction, and a Ph.D. in Organizational Leadership.
With over a decade of experience in human resource management, finance, accounting, education, and the mortgage industry, Dr. St. Onge applies her expertise to coaching and consulting, helping individuals secure employment, develop leadership skills, obtain funding for small businesses, and navigate the complexities of organizational growth in a rapidly evolving technological and consumer landscape. Her work bridges academic theory and real-world application, making her an influential voice in leadership, education, and business strategy.
A Foundational Introduction to Consumer Behavior and The Modern World offers a comprehensive look into the complex world of consumer psychology, sociology, and economics. Beginning with a historical overview, this book explores the foundational theories and models that shape our understanding of consumer behavior. From the psychological factors driving the decision-making processes to the sociocultural influences embedded in our daily lives, each chapter examines different aspects of consumer behavior. Ethical considerations, sustainability concerns, and the impact of technology shape the discussion in this book, providing readers with a comprehensive view of contemporary consumer dynamics with the aim of shaping ethical business leaders. In each chapter readers will find case studies, key definitions, and thought-provoking questions aimed to challenge readers to critically analyze the complexities of consumer behavior and the greater implications for businesses and society.
Chapter 1: Introduction to Foundations of Consumer Behavior
Chapter 2: Psychological Factors Influencing Consumer Behavior
Chapter 3: Sociocultural Influences
Chapter 4: Values, Ethics, and Sustainability in Consumer Behavior
Chapter 5: Consumer Decision-Making Process
Chapter 6: Brand Loyalty
Olivia St. Onge, Ph.D., is an educator, business strategist, and leadership expert with a diverse background spanning education, finance, and organizational development. Her academic journey began in 2014 when she earned a bachelor’s degree from Columbia Southern University while serving in the United States Army. Following her military service, she pursued an MBA in Finance and Public Administration at Adams State University, later earning an M.Ed. in Special Education, an M.A. in Curriculum and Instruction, and a Ph.D. in Organizational Leadership.
With over a decade of experience in human resource management, finance, accounting, education, and the mortgage industry, Dr. St. Onge applies her expertise to coaching and consulting, helping individuals secure employment, develop leadership skills, obtain funding for small businesses, and navigate the complexities of organizational growth in a rapidly evolving technological and consumer landscape. Her work bridges academic theory and real-world application, making her an influential voice in leadership, education, and business strategy.