A Foundational Introduction to Consumer Behavior and The Modern World
Edition: 1
Copyright: 2025
Edition: 1
Copyright: 2025
Pages: 178
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A Foundational Introduction to Consumer Behavior and The Modern World offers a comprehensive look into the complex world of consumer psychology, sociology, and economics. Beginning with a historical overview, this book explores the foundational theories and models that shape our understanding of consumer behavior. From the psychological factors driving the decision-making processes to the sociocultural influences embedded in our daily lives, each chapter examines different aspects of consumer behavior. Ethical considerations, sustainability concerns, and the impact of technology shape the discussion in this book, providing readers with a comprehensive view of contemporary consumer dynamics with the aim of shaping ethical business leaders. In each chapter readers will find case studies, key definitions, and thought-provoking questions aimed to challenge readers to critically analyze the complexities of consumer behavior and the greater implications for businesses and society.
Chapter 1: Introduction to Foundations of Consumer Behavior
Chapter 2: Psychological Factors Influencing Consumer Behavior
Chapter 3: Sociocultural Influences
Chapter 4: Values, Ethics, and Sustainability in Consumer Behavior
Chapter 5: Consumer Decision-Making Process
Chapter 6: Brand Loyalty
Dr. St. Onge is a marketing educator, business strategist, and leadership coach whose work lives at the intersection of theory and practice. Before entering the classroom, she spent over a decade working across industries—from finance and lending to human resources and operations—giving her a practitioner’s perspective that shapes everything she teaches.
She currently teaches marketing and business strategy at both the undergraduate and graduate level, including MBA coursework in brand management, organizational change, and strategic opportunity. Her students consistently encounter frameworks they can apply immediately, because she has tested them herself.
Dr. St. Onge holds a Ph.D. in Organizational Leadership, an MBA in Finance and Public Administration, and an MA in Curriculum and Instruction, among other graduate degrees. She is a U.S. Army veteran and a published author whose books bridge the gap between marketing theory and the hands-on work of building a business.
A Foundational Introduction to Consumer Behavior and The Modern World offers a comprehensive look into the complex world of consumer psychology, sociology, and economics. Beginning with a historical overview, this book explores the foundational theories and models that shape our understanding of consumer behavior. From the psychological factors driving the decision-making processes to the sociocultural influences embedded in our daily lives, each chapter examines different aspects of consumer behavior. Ethical considerations, sustainability concerns, and the impact of technology shape the discussion in this book, providing readers with a comprehensive view of contemporary consumer dynamics with the aim of shaping ethical business leaders. In each chapter readers will find case studies, key definitions, and thought-provoking questions aimed to challenge readers to critically analyze the complexities of consumer behavior and the greater implications for businesses and society.
Chapter 1: Introduction to Foundations of Consumer Behavior
Chapter 2: Psychological Factors Influencing Consumer Behavior
Chapter 3: Sociocultural Influences
Chapter 4: Values, Ethics, and Sustainability in Consumer Behavior
Chapter 5: Consumer Decision-Making Process
Chapter 6: Brand Loyalty
Dr. St. Onge is a marketing educator, business strategist, and leadership coach whose work lives at the intersection of theory and practice. Before entering the classroom, she spent over a decade working across industries—from finance and lending to human resources and operations—giving her a practitioner’s perspective that shapes everything she teaches.
She currently teaches marketing and business strategy at both the undergraduate and graduate level, including MBA coursework in brand management, organizational change, and strategic opportunity. Her students consistently encounter frameworks they can apply immediately, because she has tested them herself.
Dr. St. Onge holds a Ph.D. in Organizational Leadership, an MBA in Finance and Public Administration, and an MA in Curriculum and Instruction, among other graduate degrees. She is a U.S. Army veteran and a published author whose books bridge the gap between marketing theory and the hands-on work of building a business.