Functional Design: A Multimedia Handbook for Public Relations and Advertising
Edition: 2
Copyright: 2018
Pages: 210
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$83.86
Functional Design: A Multimedia Handbook for Public Relations and Advertising provides practical tools to help readers design projects that are equally beautiful and effective. The text is geared towards students entering fields such as public relations, advertising, etc., guiding them through the creation of portfolio–worthy projects like those encountered on the job. With punchy, concise chapters and a litany of hands–on exercises, this text offers a streamlined, effective introduction to creating designs that work.
INTRODUCTION
CHAPTER 1: Desktop Design - Getting from Then to Now
Chapter 1 Hands-On
CHAPTER 2: Design Architecture - What Are the Ground Rules?
Chapter 2 Hands-On
CHAPTER 3: The Personality of Type - Trends and Techniques
Chapter 3 Hands-On
CHAPTER 4: Integrating Text and Images - Unifying the Layout
Chapter 4 Hands-On
CHAPTER 5: Design for a Cause - Power to Inspire Action
Chapter 5 Hands-On
CHAPTER 6: When Art & Functional Design Converge - Creative Technology
Chapter 6 Hands-On
CHAPTER 7: Designing for Specialized Audiences - Niche Newsletters
Chapter 7 Hands-On
CHAPTER 8: Promotional Brochures - When Print Has an Edge
Chapter 8 Hands-On
CHAPTER 9: Showing Off - Presenting a Professional Design Portfolio
Chapter 9 Hands-On
APPENDIX A: Tech Tips
APPENDIX B: Student Examples and Worksheets
Ruth Massingill has more than 25 years experience in public relations, marketing and publications, both as a professional communicator as well as a university administrator and faculty member. She is a published author who regularly presents papers dealing with communications topics at international conferences. She has consistently received recognition for her teaching, research and professional projects. She earned her doctorate from Teesside University (Middlesbrough, England) in Social Marketing. Website