The Futures of Brand

CHAPTER 1 The Renaissance of Purpose in Brand Building 

CHAPTER 2 Shaping Your Brand’s Value Proposition:  Unveiling the “Why”

CHAPTER 3 Unlocking the Power of Myth: An Introduction to Brand Archetypes

CHAPTER 4 Voice of the Brand: Mastering the Art of Strategic Communication

CHAPTER 5 Unpacking Customer Ethnography for Strategic Brand Innovation

CHAPTER 6 Navigating the Consumer Pathway through Strategic Insights into the Customer Journey

CHAPTER 7 Unveiling Product Innovation by Moving beyond Creation and into Transformation