Getting Started in Health Care Public Relations
Edition: 1
Copyright: 2020
Pages: 90
Edition: 1
Copyright: 2020
Pages: 90
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$65.65
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Getting Started in Health Care Public Relations serves as a beginner’s guide for those who are interested in entering the profession, providing a sense of the challenges, best practices and issues that shape the field today. The book offers a look at some of the trends shifting the communication environment, and tips to help professionals do their jobs in an ethical and socially responsible way.
About the Author
Introduction
Chapter 1 The Diverse Stakeholders in the Health Care System
Chapter 2 Messages for Health Care Audiences
Chapter 3 Health Literacy and Clear Communication
Chapter 4 Communicating Change in Health Care Organizations Contributed by David W. Cheatham
Chapter 5 Working Effectively with Media and Telling Your Story
Chapter 6 Health Care Public Relations Strategies and Tactics
Chapter 7 Using Social Media in Health Care Contributed by Sarah Dudzic
Chapter 8 Purpose-Driven Public Relations
Chapter 9 Working in an Ethical Manner
Chapter 10 Crisis Communications in Health Care
Conclusion Why Choose a Career in Health Care Public Relations?
Gloria Barone Rosanio spent 25 years as a communications and public relations director in the health care field. She specialized in national and global commu-nication strategies and campaigns related to business and health, corporate so-cial responsibility, philanthropy, thought leadership, brand awareness, and issues management.
Gloria is an adjunct professor in the College of Communication and Creative Arts at Rowan University and created Rowan’s first course in Strategic Health Care Public Relations. She serves as the professional advisor to the Rowan University Public Relations Student Society of America (PRSSA) and was named PRSSA’s 2014 national outstanding Professional Advisor of the Year.
She holds a master’s degree in journalism from Penn State University and a bachelor’s degree in English from Rowan University. She is accredited in public relations from the Public Relations Society of America and certified in corporate social responsibility from the Centre for Sustainability and Excellence.
Gloria also serves nonprofit organizations. She is on the executive board of Arogya World, whose mission is to reduce chronic disease in India and around the world. With March of Dimes, she developed children’s books to be read to infants in the Neonatal Intensive Care Units (NICU) of hospitals across the United States. In 2018, Gloria received the Mahatma Award from the NGO Expo organization for helping to advance social good around the world.