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Global Enterprise – Theory and Practice is a multi-authored textbook on international business providing an alternative to the standard, bland, encyclopedic international business textbooks on the market today. The emphasis here is on teaching students usable skills and knowledge in the context of real-world scenarios. The collaborating authors reflect recognized expertise in their respective aspects of international business and are themselves diverse and international.
This publication is organized into two major sections: Theory/Macro and Practice/Micro. Each chapter includes unique elements such as contemporary business case studies as well as classroom exercises. It covers contemporary topics including the economic contraction of the pandemic years of 2020/2021, critical environmental issues, supply chain disruption, and the interconnectedness of the world’s value chain. The nuts and bolts of import and export are explained: trade theory, tariffs, export finance, currency exchange, cross-cultural management, and global internet marketing.
Technology innovations are covered such as blockchain to secure trans-border transactions, big data, worldwide branding and maximizing the value of the corporate platform. Pervading this treatment are the concepts of business ethics and corporate responsibility.
PowerPoint slides, test banks, knowledge check questions and a key terms glossary for each chapter are included.
With the incredible and disruptive changes to our world around us, we recognize the daunting nature of our task, of bringing together diverse authors across numerous disciplines, of remaining both culturally-relevant and true to our core values, of crafting and curating a theoretically robust and strategically pragmatic textbook on international business. We wish to extend our heartfelt gratitude to all the individuals and institutions whose generosity, honesty, and encouragement have made this unique and timely resource a possibility.
We wish to thank our co-authors, Robert Austin, Stanley Klatka , Jonathan Opata, and Virginia Suveiu whose countless hours of research, writing, and collaboration have contributed to a beautiful final publication that is informed by a diversity of voices and perspectives.
A special thanks goes to Emilyne N’ae Kim, editorial assistant (and unofficial 7 th author), for bringing an unwavering commitment to excellence and rare insightfulness to the project from cover to cover. You have left an indelible imprint and have elevated the substance of our book.
We extend our appreciation to the reviewers, editors and publisher who invested and believed in us, in our collective capacity to collaborate and co-construct. Your expertise, discernment, and editorial contributions have perfected our practice and enabled us to give our best.
For our colleagues and students who have provided valuable insights and tough questions, we are indebted to your careful attention to details, for your curiosity and constructive criticism, and for the clarity and effectiveness you have brought to our written text.
We could not have accomplished this work without the support of friends and family whose patience and understanding have been for us a strength, sustaining us through the demanding periods of writing and editing.
For the wonder of the world and the invitation to enter into the joy of work, in thought and deed, we are humbled and grateful for the many blessings that we partake of from the vine, freely received and freely given. Thank you, one and all, for being a part of this journey.
Eugene P. Kim & Roger Philips, Editors
Eugene P. Kim earned his Ph.D. in Comparative Education from UCLA and serves as professor and chair at Concordia University in Irvine, California. He was formerly based in Shanghai, where he was Concordia University’s dean and chief representative in Asia and established relationships with over 30 Chinese companies, governments, universities, and schools in Shanghai, Hangzhou, Beijing, Kunming, and other cities. He designed and oversaw hybrid (U.S.-China) graduate programs in international education, international business, international development, and international politics. Dr. Kim is competent in four languages: English, Korean, Chinese, and Spanish. Eugene’s vocational callings are:
- Change Catalyst (entrepreneur, investor, and innovator) – principal and partner on numerous nonprofit and for-profit startups in the US and China; venture capital investor in biomedical tech and Hollywood film sectors; change architect and executive for boards (28twelve Foundation, Emperor’s College) and organizations (Cambridge Academy of Translation UK).
- Wisdom Curator (designer, instructor, and sage) – program and curriculum designer at K-12, college, graduate, and certificate levels; award-winning and acclaimed professor and speaker; published author and conference presenter around the world.
- Dream Awakener (mentor, coach, and consultant) – doctoral advisor and dissertation chair, teacher and principal trainer, personal and executive coach, and international growth and strategy consultant.
* additional professional information can be found at https://www.linkedin.com/in/ eugenekim2/
Roger Philips held senior executive positions in the software industry for over 20 years. Focusing on global opportunities, he built and managed worldwide sales and support divisions for two U.S. software firms, earning the U.S. Department of Commerce President’s Award for Export Excellence. He is the author of the book Guide to Software Export, published by the International Business Press, and co-editor of Business in Contemporary China, published by Routledge. Holding degrees in engineering and computer science from Princeton and the University of California, Philips also worked as a research engineer and software developer in the aerospace industry. He teaches international business at Concordia University and at the University of California, Irvine. He also consults to industry and teaches sailing in Newport Beach as a U.S. Coast Guard licensed captain.
Stan Klatka, Ph.D. has been a full-time business professor teaching international business, marketing, entrepreneurship, and management since 2011. Most recently, he was an assistant professorial lecturer for the Graham School of Management with Saint Xavier University in Chicago, IL, from 2017 to 2022. Additionally, he has been an adjunct instructor at various colleges and universities for the past 28 years. His scholarly research interests include global branding and consumer behavior, cross-cultural and international marketing and management challenges, entrepreneur-ship, retailing, service excellence, and sales and sales management. Dr. Klatka has substantive applied knowledge and international corporate, entrepreneurial, and academic experience. He is well-traveled, having visited over 30 countries on four continents and conducted business in over 70 countries and over 40 U.S. states. He has also held senior-level global marketing positions for large and small enterprises. Additionally, he has started three separate entrepreneurial businesses, consulted with companies on international marketing and management issues, and is fluent in Polish. He holds a Ph.D. in business administration with an emphasis in international business from Northcentral University in Prescott Valley, AZ, an MBA in general management from Dominican University in River Forest, IL, and a BBA in marketing from St. Joseph’s College in Rensselaer, IN.
Dr. Opata Jonathan is a full professor and teaches at Northern Virginia Community College, one of the largest community colleges in the United States, comprised of more than 80,000 students. He frequently contributes to thought leadership in international and regional publications on subjects related to government procurement, public private partnership, emerging economies, supply chain disruption & innovation, and wise pivots. Dr. Opata has been on speaking panels at various major events such as the Australian Government Procurement Conference in Sydney-Australia, the U.S Government Procurement Conference-Washington DC, the U.S Department of Treasury- Bureau of Engraving and Printing, the National Contract Management Association-NCMA, annual meetings of the World Bank Group and International Monetary Fund- Washington DC.
He holds a doctorate degree in Global Operations and Supply Chain Management, masters degree in Operations Management, bachelors in Government Contracts, a chartered member of the Institute of Purchasing and Supply (MCIPS, UK), a Certified Professional in Contract Management (CPCM), a Certified Federal Contracts Manager (CFCM), a Certified Commercial Contracts Manager (CCCM), a Certified Professional in Supply Management (CPSM) and a Fellow of the Chartered Institute of Supply Chain Management (FCISCM).
Virginia A. Suveiu, Esq. is a practicing attorney who counsels on risk management, regulatory compliance, and commercial law matters, including the entire contract life cycle. She has held various corporate and legal positions, including director of risk management, chief safeguard officer and of counsel. She recently completed editing the Routledge Handbook of Risk Management and the Law. Virginia is also a mediator and arbitrator, including for the Financial Industry Regulatory Authority (FINRA), and served on the editorial board of the National Contract Management Association’s Contract Management magazine. She is affiliated with, has advised, and has been invited to speak to professional associations on business law-related matters and is an active member of the State Bar of California and was admitted to the U.S. District Court, Central District of California. Virginia has held numerous positions in academia, including founding dean, adjunct professor at Concordia University Irvine, instructor, and content developer for UC Irvine, from where she received the Distinguished Instructor Award.
Dr. Robert D. Austin is a full professor at Ivey Business School and an affiliated faculty member at Harvard Medical School. Previously, he was a full professor at Copenhagen Business School, dean of the faculty of business at the University of New Brunswick at Fredericton, and associate professor at Harvard Business School. He is author or co-author of nine books, including the bestselling Adventures of an IT Leader (Harvard Business Review Press, 2009, 2016). He has also published widely in top journals, such as Harvard Business Review, Information Systems Research, MIT Sloan Management Review, and Organization Science; and has written more than 100 published cases and notes. In addition, he is the designer of three Harvard online products, and two popular Massively Open Online Courses (MOOCs) run-ning on the Coursera platform. His “Cyberattack!” Simulation won the 2019 International Serious Play Gold Medal. Outside of his academic career, Dr. Austin has held management positions at Ford and Novell and served as CEO of the largest executive education provider in northern Europe.
"The book Global Enterprise by Kim E. and Phillips R. is a modern classic that explores the various practices of world trade and the implications of this discipline. After reading this book, I better understood what doing business globally means. This book has also introduced me to investment patterns, international sourcing, and marketing and management of global businesses. I also really enjoyed having the unique experience of being educated on international trade theory, global culture, and multinational corporations. This type of learning experience comes with exploring this book which has genuinely paved the way for my knowledge of global enterprise."
Christiana Patton | Student
"Regarding my impression of the book Global Enterprise, much of the writing and effort were well-thought-out. Using real-life examples in different globalization situations helped me understand concepts such as greenwashing and public benefit corporations. As a business student who’s wanted to know more about corporations and how they run internationally, this book is a great introduction to learning about how global corporations run and stay in business. It makes you question your understanding of the world and helps you learn more about the business world and about yourself."
Katherine Gildea |Student
“Global Enterprise provides a comprehensive explanation of the global environment and nature of business and includes strategies to successfully take an enterprise abroad. It made me aware of many of the accessible resources and tools that I can use to aid my decision-making when expanding a business. It also imparts important cultural and historical information that is crucial for any international businessperson to be aware of.”
Luke Gullickson | Student