What an exciting time for the golf industry!
Never before has there been so much interest in playing the game, and active participation in both on-course and off-course offerings. This $84 billion industry, in the United States alone, is truly seeing a rebirth and this text offers an introductory overview of the science and art of managing the golf enterprise.This text identifies the soft skills required in the forms of leadership, customer experience, marketing, diversity, and human resources management. The book also highlights the various technical fields required to successfully run a golf facility including food and beverage, events, revenue management, golf biomechanics, and technology. Lastly, the text offers a comprehensive look at trends that will impact leaders, employees, and players in this industry in the next 5 to 10 years. Ultimately, Golf’s Rebirth: Rapidly Evolving Applications in Hospitality and Sport Management offers the reader a holistic view of the many facets and opportunities that the golf industry and its myriad associations and organizations provide.
About the Authors
Section 1: The Art of Running a Facility
- Introduction to the Golf Industry
- Customer Experience
- Human Resources Management
- Diversity, Equity, and Inclusion
Section 2: The Science of Running a Facility
- Food and Beverage
- Revenue Management
- Golf Biomechanics
- Future Trends
After serving eleven years in the golf industry including roles of assistant, teaching, and head professional positions, Chris Cain joined the University of Nevada, Las Vegas (UNLV) in 2004 as the Director of the PGA University Program. He currently leads the Dwaine Knight Center for Golf Management, the academic programming for UNLV’s Sands Center for club and golf management executive education, and golf performance research for UNLV’s Sport Research and Innovation Initiative. Professor Cain earned his Ph.D. in Higher Education. He has delivered over 100 presentations and publications related to golf and club management. Cain has raised funds to endow scholarships and build a university center for golf management education, and acquired several million dollars in grants, contracts, and generated course fees for golf research, instruction, and professional development programming. He has been recognized by UNLV as a distinguished professor and fellow for teaching and service excellence, and received multiple awards at the local, regional, and national levels from the PGA of America for excellence in leadership, mentorship, and professional development. Cain has been a member of the PGA of America since 1999 and is honored to have earned the association’s highest distinction of PGA Master Professional.
Lisa N. Cain
Lisa Cain is an Associate Professor in the Chaplin School of Hospitality and Tourism Management at Florida International University, where she teaches both undergraduate and graduate level Hospitality Management courses, including Women in Hospitality Leadership, Global Issues and Marketing Management. Her teaching has earned her an FIU’s Top Scholar in Teaching Award in 2021. Dr. Cain currently serves as the President for the Southeast, Central and South American Federation of ICHRIE and serves as an Associate Editor for both the International Journal of Consumer Studies and International Hospitality Review. She has written two Introduction to Hospitality textbooks, co-authored three textbook chapters, and published over 40 peer-reviewed articles. Her research interests fall within the broad topics of organizational behavior and marketing, with an emphasis on understanding internal and external customer experiences. Specifically, she has published in the areas of work-life balance, substance abuse among hospitality workers, gender issues, technology, and loyalty in the hospitality industry. She continues to develop research in these topics.