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Hospitality: An Introduction

Author(s): Robert A Brymer, Lisa Moll, Rhett Brymer

Edition: 16

Copyright: 2017

Pages: 574

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Hospitality: An Introduction is celebrating 40 years in print with the 16th edition.  This long-standing successful book introduces many of the “must know” topics important to hospitality, within a traditional business framework.  It also provides readers with a snapshot of a wide variety of industry career paths, an attribute not found in other books.  The goal is to provide a broad-brush survey approach to the hospitality industry, while offering the information needed to help students proceed into more advanced courses and readings. This text explores the topics that make hospitality distinctive.

Hospitality: An Introduction is divided into four distinct sections:

1.    Hospitality Industry – gives an introduction, along with the history, future trends, and emphasis on service excellence

2.    Hospitality Companies – explores the unique business models found in hospitality companies, and the various trade associations

3.    Hospitality Operations – identifies the key functional disciplines such as leadership, ethics, marketing, revenue management, etc., practiced in hospitality businesses

4.    Hospitality Career Menu – presents an exciting array of hospitality career options from hotels, restaurants, clubs, events, casinos, cruise ships, etc., with over 20 short chapters that can demonstrate some of the many possibilities for fascinating careers

Hospitality: An Introduction offers the reader a broad introductory view of the hospitality industry, a perspective that can stir-up excitement while creating a thirst for more information in specific career niches. This text provides the basics of the world of hospitality, and most importantly, where a student might fit in. This book is a must read for any students exploring interested in the fascinating hospitality industry.

Part 1: Hospitality Industry

1 Welcome to Hospitality

2 History

3 Emerging Trends

4 Hospitality Service Excellence

5 Industry Trade Associations and Rating Services

Part 2: Hospitality Companies

6 Independent and Entrepreneurial Operations

7 Chain Operations

8 Franchising and Referral Organizations

9 Contract and Asset Management

10 International Companies

Part 3: Hospitality Operations

11 Leadership and Ethics

12 Marketing

13 Managing Revenue and Expenses

14 Human Resource Management

15 Facilities, Safety, and Security

16 Technology

17 Law

Part 4: Hospitality Career Menu

18 Career Expectations and Realities, Lodging, Food, and Beverage

19 Lodging Industry

20 Hotel Operations

21 Foodservice Industry

22 Restaurant Operations

23 Culinary Arts

24 Beverage Industry

25 Bar and Beverage Operations, Club, Sports, and Recreation

26 Private Club Operations

27 Sports and Recreation Management

28 Spas and Fitness Centers

29 Sports and Entertainment Centers

30 Golf Management

31 Sports, Medicine, and Tourism Specialty Areas, More Exciting Career Options

32 Event Management

33 Meetings and Conventions Management

34 Casinos

35 Attractions Management

36 Cruise Ships

37 Senior Services Management

38 Healthcare Service Excellence

39 Management Consulting

40 Real Estate

41 Teaching, Research, and Service

Glossary

Index

Robert A Brymer

Robert A. Brymer, Ph.D., CHA, is the Director of the Dedman School of Hospitality, College of Business, at Florida State University, and the Cecil B. Day Professor of Lodging Management. He is nationally recognized in hotel management and education in the following ways:

  • Ranked 18th in hospitality research influence and 20th in hospitality research productivity worldwide
  • Certified Trainer in Stephen Covey's 7 Habits of Highly Effective People
  • Recognized in Harvard University's Profiles in Business & Management: An International Directory of Scholars and Their Research
  • Appointed to the White House Conference on Travel and Tourism
  • Stevenson Fletcher CHRIE Achievement Award
  • Van Nostrand Reinhold CHRIE Research Award
  • Elected a Fellow in the American Institute of Stress
  • Florida State University Teaching Award
  • Certified Hotel Administrator by the American Hotel & Lodging Association

Dr. Brymer has over 30 years of management, consulting, and education experience in the hotel industry. He has held management and supervisory positions with Hyatt Hotels, Westin Hotels, and Hospitality Management Corporation. In 2000, while on sabbatical from Florida State University, he worked for several months in daily operations at The Ritz-Carlton Hotel, in Sydney, Australia. His management seminars have been presented for more than 7000 managers in the hotel industry, including Four Seasons, Walt Disney World, Ritz-Carlton, Marriott, Hyatt, Hilton, Westin, Inter-Continental, and many five-star independent hotels and resorts.

Dr. Brymer earned his doctorate in Psychology from The University of Denver, where he specialized in executive and management psychology. He has an M.B.A. in Hotel, Restaurant, and Institutional Management from Michigan State University and a B.S.B.A. in Hotel and Restaurant Management from The University of Denver. He is one of the hotel industry's leading authorities in managerial and organizational psychology, and has conducted research in the areas of executive personality, leadership behavior, ethics, service excellence, and managerial stress.

Lisa Moll

Lisa Cain, Ph.D., CHE, is an Assistant Professor at Florida International University’s Chaplin School of Hospitality and Tourism Management in Miami, Florida. Dr. Cain earned her Ph.D. from the University of Nevada, Las Vegas in Hospitality Administration, her M.S. from Florida International University in Hospitality Management, and her B.A. from Smith College in English Language and Literature. She also spent a year of study at Oxford University in Oxford, England. Dr. Cain’s main research interests involve understanding restaurant workers’ behaviors, specifically work life balance among salaried employees in the hospitality industry and substance use and overuse among all restaurant employees. Dr. Cain worked in fine-dining restaurants for several years prior to her entry into academia. Her main interests outside of the classroom include spending time with her family, traveling, and running.

Rhett Brymer

Rhett Brymer is the John Mee Endowed Assistant Professor of Management at the Farmer School of Business at Miami University in Oxford, Ohio. He completed his Ph.D. from Texas A&M University in the field of business strategy, his M.S. in instructional systems design and M.B.A. from Florida State University, and B.A. in chemistry from Kenyon College. His general research interest is in strategic human capital, specifically how firms manage their recruiting pipelines, their turnover, and their incentives for performance. Dr. Brymer has industry interests in beverage operations and teaches a course on the craft brewing industry. Prior to academia, he worked in hospitality operations in full and quick service restaurants and in catering/special events. Dr. Brymer also worked as a chemist in biotechnology, and as a human capital consultant. He has published in the Journal of Management, Strategic Organization, Academy of Management Education and Learning, and in MIT Sloan Sports Analytics, among other outlets.

Related ISBN's: 9781465299246, 9781524902377

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