How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media
Edition: 2
Copyright: 2021
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“Writing is easy.”
How many times have students heard that?
In reality, writing something that people will read—and continue reading—is hard work. Even so-called “good writers” struggle with that oh-so-important element that often eludes even their professional pens. But enjoying the writing process is even harder work yet so critical if you’re going to work in any arena where formal and informal communication is required daily—which is basically everywhere, by the way.
How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media provides the "secret formula" to writing - to write what is important. All writing—whether it is a 30-character tweet or a 30,000-word dissertation—needs to be crisp. It’s a fallacy to think people won’t read long pieces. They just won’t read boring ones. Because who has time for just reading a bunch of words? No one. But people do want to read good stories. So the goal of this book is to show readers exactly how to do that.
Introduction
Part 1 The Basics of Good Writing
Journalism as Foundation
The Trifecta
A Not-So-Secret Formula
Writing With Style – AP Style, That Is
Chapter 1 Writing to Inform
Writing the News Story
Promoting News Via Social Media
Chapter 2 Writing to Promote
So What Exactly is PR?
Public Relations Writing
Using Social Media To Promote
Chapter 3 Writing to Persuade
A Writing ‘Spectrum’
Blogging
Writing a Blog Post
Types of Blog Posts
Social Media for Commentary
Part 2 Advanced Writing Techniques
Chapter 4 Writing to Explain
Explainers Via Words, Charts, Graphs
Explainers Via Video
What Kind of Information is Included in an Explanatory Report?
Chapter 5 Writing to Involve
How to Write a Feature
Chapter 6 Writing to Capture
Writing the Script
Chapter 7 Social Media as Storyteller
Twitter Stories
Instagram/Facebook/Snapchat Stories
Laurie Lattimore-Volkmann is an adjunct professor of communication at the College of Charleston, where she teaches courses including Message Design and Influence, Crisis Communication Ethics, Technical Writing, and The Foundations vs. Future of Sports Reporting. She has been a member of the College of Charleston faculty since 2011 and was named Distinguished Adjunct Professor of the Year in 2018. She has also received the department's Outstanding Adjunct Faculty Member award multiple times. In addition to teaching, she serves as the faculty manager for the student-run news and media websites CougarBuzz.com and CofCExplained.
Lattimore-Volkmann is a professor, editor, and writer with more than 30 years of experience in journalism, media, and public relations. Before joining the College of Charleston, she taught at Dominican University and Georgia State University. Throughout her career, she has emphasized the importance of strong writing as the foundation of effective communication across a wide range of media, including journalism, public relations, technical communication, and digital and social media.