How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media

“Writing is easy.”

How many times have students heard that?

In reality, writing something that people will read—and continue reading—is hard work. Even so-called “good writers” struggle with that oh-so-important element that often eludes even their professional pens. But enjoying the writing process is even harder work yet so critical if you’re going to work in any arena where formal and informal communication is required daily—which is basically everywhere, by the way.

How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media provides the "secret formula" to writing - to write what is important. All writing—whether it is a 30-character tweet or a 30,000-word dissertation—needs to be crisp. It’s a fallacy to think people won’t read long pieces. They just won’t read boring ones. Because who has time for just reading a bunch of words? No one. But people do want to read good stories. So the goal of this book is to show readers exactly how to do that.