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How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media

Author(s): LAURIE VOLKMANN

Edition: 2

Copyright: 2021

Details: Ebook w/KHQ | 180 days |

STEP 2: CHOOSE YOUR PLATFORM Help Me Choose

“Writing is easy.”

How many times have students heard that?

In reality, writing something that people will read—and continue reading—is hard work. Even so-called “good writers” struggle with that oh-so-important element that often eludes even their professional pens. But enjoying the writing process is even harder work yet so critical if you’re going to work in any arena where formal and informal communication is required daily—which is basically everywhere, by the way.

How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media provides the "secret formula" to writing - to write what is important. All writing—whether it is a 30-character tweet or a 30,000-word dissertation—needs to be crisp. It’s a fallacy to think people won’t read long pieces. They just won’t read boring ones. Because who has time for just reading a bunch of words? No one. But people do want to read good stories. So the goal of this book is to show readers exactly how to do that.

Introduction

Part 1 The Basics of Good Writing
Journalism as Foundation
The Trifecta
A Not-So-Secret Formula
Writing With Style – AP Style, That Is

Chapter 1 Writing to Inform
Writing the News Story
Promoting News Via Social Media

Chapter 2 Writing to Promote
So What Exactly is PR?
Public Relations Writing
Using Social Media To Promote

Chapter 3 Writing to Persuade
A Writing ‘Spectrum’
Blogging
Writing a Blog Post
Types of Blog Posts
Social Media for Commentary

Part 2 Advanced Writing Techniques

Chapter 4 Writing to Explain
Explainers Via Words, Charts, Graphs
Explainers Via Video
What Kind of Information is Included in an Explanatory Report?

Chapter 5 Writing to Involve
How to Write a Feature

Chapter 6 Writing to Capture
Writing the Script

Chapter 7 Social Media as Storyteller
Twitter Stories
Instagram/Facebook/Snapchat Stories

LAURIE VOLKMANN

Related ISBN's: 9781792440656

Ebook Package

$88.00

QTY:

ISBN 9781792440656

Details Ebook w/KHQ 180 days