“Writing is easy.”
How many times have students heard that?
In reality, writing something that people will read—and continue reading—is hard work. Even so-called “good writers” struggle with that oh-so-important element that often eludes even their professional pens. But enjoying the writing process is even harder work yet so critical if you’re going to work in any arena where formal and informal communication is required daily—which is basically everywhere, by the way.
How to Write Well for Pretty Much Anything: Writing Tips and Techniques for Print, Broadcast, Digital, and Social Media provides the "secret formula" to writing - to write what is important. All writing—whether it is a 30-character tweet or a 30,000-word dissertation—needs to be crisp. It’s a fallacy to think people won’t read long pieces. They just won’t read boring ones. Because who has time for just reading a bunch of words? No one. But people do want to read good stories. So the goal of this book is to show readers exactly how to do that.
Part 1 The Basics of Good Writing
Journalism as Foundation
A Not-So-Secret Formula
Writing With Style – AP Style, That Is
Chapter 1 Writing to Inform
Writing the News Story
Promoting News Via Social Media
Chapter 2 Writing to Promote
So What Exactly is PR?
Public Relations Writing
Using Social Media To Promote
Chapter 3 Writing to Persuade
A Writing ‘Spectrum’
Writing a Blog Post
Types of Blog Posts
Social Media for Commentary
Part 2 Advanced Writing Techniques
Chapter 4 Writing to Explain
Explainers Via Words, Charts, Graphs
Explainers Via Video
What Kind of Information is Included in an Explanatory Report?
Chapter 5 Writing to Involve
How to Write a Feature
Chapter 6 Writing to Capture
Writing the Script
Chapter 7 Social Media as Storyteller