Preface
Real-World Strategic Plan Outline
General Approach
Most of the Plan will be Your Creation
Strategic Plan
Company Background
Vision
Mission Statement
SWOT Analysis
Long-Term Objectives
Strategy
Strategic Analysis & Choice
Annual Objectives
Tactics
Critical Success Factors
Appendix 1: SWOT Analysis
1. Environment
2. Internal - Strengths and Weaknesses
3. External - Opportunities and Threats
4. SWOT Factors
Example
Definitions