From Ideas to Impact: Exploring Business Design Thinking

Acknowledgements
Chapter 1 Introduction to Business Innovation and Design Thinking 
Chapter 2 Innovating for Sustainability and Social Impact 
Chapter 3 Ideation and Brainstorming Techniques
Chapter 4 Understanding Your Customers: Empathy-Driven Design
Chapter 5 Designing for Customer Delight: Integrating Design into Business Processes
Chapter 6 The Reflection Stage: Iterating for Continuous Improvement 
Chapter 7 Putting It All Together: Developing Your Business Plan
Chapter 8 Case Studies in Design-Led Business Innovation 
Appendix: Forms