Ideas at Work & Play: The Art & Craft of Writing for Advertising

Chapter 1: Copywriting: what it is and what it isn’t
Chapter 2: The Big Bang: aka “a headline is worth a thousand pictures”
Chapter 3: When Creatives Collide: The magic of art & copy
Chapter 4: Does anybody read this stuff? The rise, fall and resurrection(?) of long copy
Chapter 5: Theater of the Mind: the power of audio
Chapter 6: TV: Advertising’s version of the three-run homer
Chapter 7: Content is king – writing for web/digital/social
Chapter 8: A few parting words (of course) on the future of copywriting