Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives
Edition: 1
Copyright: 2016
Pages: 434
Edition: 1
Copyright: 2016
Pages: 434
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Lives are increasingly lived through mediated channels like smartphones and computers…
Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail.
Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives is an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies. The unique approach uses theories as lenses to look closely at different types of Web 2.0 technologies, their uses and their effects.
Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives by Rebecca M.L. Curnalia:
- Includes a summary of each theory, the concepts and assumptions of it, and offers an applied example that applies it to a current event or new technology.
- Promotes self-reflection on the reader’s uses of technology and critical thinking by presenting recent scholarship that tests or applies the theory in the Web 2.0 environment.
- Helps readers explain, synthesize, apply, and visualize how communication theories and research methods fit together to help one understand ourselves, others, and society.
- Integrates examples, activities, and links to relevant research and resources throughout.
Introduction
Welcome to Insight into Innovation!
Why I Love Theory: Lenses for Seeing Life
What You’ll Learn: Learning Outcomes Associated with Insight into Innovation
How You’ll Learn: Layout and Features of Insight into Innovation
Chapter 1. Who We Are and What We Do: The Communication Discipline
Outcomes
The Discipline: What Is Communication?.
Fields of Study: What Do Communication Scholars Research?
Perspectives on Theory Across Fields of Study in Communication
Defining “Theory”
Applying Communication Concepts from Theory
Activities and Assignments
References
Chapter 2. From Aristotle to Apple’s iPhone: The History of Communication Theory and Research
Outcomes
The Classical Period
Modern History
From 1990 to Today: Communication Theory, Research, and Web 2.0
Conclusion
Activities and Assignments
References
Chapter 3. Methods in Communication Research
Outcomes
Why Methods Matter: Methodological Thinking in an Information Saturated World
Types of Research Studies: Exploratory, Confirmatory, and Applied Research
Testing and Applying Theory
Research Methods in Communication Studies: Critical/Historical, Interpretive, and Scientific Approaches
Conclusion
Activities and Assignments
References
Unit 1: The Self
Chapter 4. Symbolic Interactionism and Impression Management
Outcomes
Introduction
Overview of Theories of the Self
Methods of Research on the Self
Selective Self-Presentation Online
Conclusion
Assignments
References
Chapter 5. Attributions and Constructivism
Outcomes
Introduction
Overview of Attribution Theory and Constructivism
Methods of Attribution and Constructivism Research
Applying Research on Attributions and Constructivism to Develop Our Communication Competence
Applying Competence to CMC: The Case of E-mail
Conclusion
Assignments
References
Chapter 6. Mindfulness
Outcomes
Introduction
Overview of Mindfulness
Methods in Mindfulness Research
Applied Research: Learning to Listen and Understand
Conclusion
Assignments
References
Unit 2: Sending and Interpreting Mediated Messages: Culture, Gender, and Context
Chapter 7. Communication Accommodation and Politeness Theory
Outcomes
Introduction
Overview of Accommodation and Politeness
Methods in Accommodation and Politeness Research
Applying Accommodation and Politeness: Netiquette
Conclusion
Assignments
References
Chapter 8. Genderlect Styles, Muting, and Standpoint Theory
Outcomes
Introduction
Overview of Genderlect and Muted Group
Methods in Gender Communication Studies
Applied Research: Leaning In and Gender Intelligence
Women in Computing and Technology
Conclusion
Assignments
References
Chapter 9. Expectancy Violations Theory
Outcomes
Introduction
Overview of EVT (Burgoon, 1978)
EVT Research Methods
Nonverbals via CMC ;)
Dishonesty in Online Profiles and CMC
Conclusion
Assignments
References
Unit 3: Interpersonal Relationships Online
Chapter 10. Interpersonal Attraction
Outcomes
Overview of Attraction
Predictors of Attraction
Methods in Attraction Research
Becoming Attractive: Electronic Propinquity
Friendship: Social Capital (and Attractiveness) on Facebook and Twitter
Conclusion
Assignments
References
Chapter 11. Hyperpersonal Social Penetration and Uncertainty Reduction
Outcomes
Introduction
Overview of Relationship Development Theories
Methods For Studying Interpersonal Relationship Development
Applied Research: The Online Self-Disclosure/Privacy Paradox
The Dark Side of CMC Relationships: Over-disclosure, Sexting, and Scams
The Bright Side of CMC Relationships: Information, Closeness, and Social Support
Conclusion
Assignments
References
Chapter 12. Relationship Dialectics
Outcomes
Introduction
Overview of Relationship Dialectics Theory (Baxter & Montgomery, 1996)
Methods in Relationship Dialectics Research
Applying Dialectics: Work-Life Balance in a Teleworking World
Conclusion
Assignments
References
Chapter 13. Social Exchange Theory
Outcomes
Introduction
Overview of SET (Thibaut & Kelley, 1959)
Methods in Social Exchange Research
Applying Social Exchange and Equity: Maintaining, Withdrawing, and Ending Relationships in a Web 2.0 World
Conclusion
Assignments
References
Unit 4: Group s and Organizations in Online Environments
Chapter 14. Groupthink and Group Functions in Mediated Groups
Outcomes
Introduction
Overview of Groupthink
Methods in Groupthink Research
Applying Group Theory in Web 2.0: Capitalizing on the Benefits of CMC in Groups
Conclusion
Assignments
References
Chapter 15. Organizational Cultures
Outcomes
Introduction
Overview of Organizational Culture
Methods for Researching Organizational Cultures
Applied Research: Organizational Culture and Roles in a Flexible Workplace
Conclusion
Assignments
References
Unit 5: Influencing People Online
Chapter 16. The Elaboration Likelihood Model
Outcomes
Introduction
Overview of the ELM
Methods in ELM Research
Online Marketing and Purchasing: The Age of eWOM
Motivation, Ability, and Internet Browsing
How to Adjust Your Online Message: Message Cues, Multimedia, and Layout
Conclusion
Activities and Assignments
References
Chapter 17. Cognitive Dissonance Theory
Outcomes
Introduction
Overview of Cognitive Dissonance
Methods in Dissonance Research
Web 2.0: Increasing Polarization and Ambivalence?
User Control Means More Selectivity Online
Conclusion
Activities and Assignments
References
Chapter 18. The Theory of Planned Behavior
Outcomes
Introduction
Overview of the Theory of Planned Behavior (TPB)
Methods of Research in the TPB
Applying the TPB to Understand Adoption of Technology
Conclusion
Activities and Assignments
References
Chapter 19. Diffusion of Innovations
Outcomes
Introduction
Overview of the Diffusion of Innovations
Methods for Diffusion Research
Identifying e-Influentials: The Modern Opinion Leaders
Conclusion
Activities and Assignments
References
Chapter 20. Rhetorical Theory
Outcomes
Introduction
Overview of Rhetorical Tactics
Methods for Applying Rhetorical Theory
Applied Research
Conclusion
Activities and Assignments
References
Unit 6: Mass Media
Chapter 21. Media Ecology
Outcomes
Overview of Media Ecology
Research Methods in Media Ecology
Societal Implications of New Technology: Divides and Gaps
Digital Literacy in Modern America
Conclusion
Assignments
References
Chapter 22. The Uses and Gratifications Perspective
Outcomes
Introduction
Overview of Uses and Gratifications
Methods in U&G Research
Traits, Circumstances, Motives, and Social Media Use
Applying U&G: Adapting to People’s Social Media Use Motives
Conclusion
Assignments
References
Chapter 23. Agenda Setting
Outcomes
Introduction
Quick Overview of Agenda Setting
Methods in Agenda Setting Research
Agenda Setting and Framing in the Digital Age are Interactive, Dynamic Processes
Using Agenda Setting and Framing Research to Design Social Movements
Conclusion
Assignments
References
Chapter 24. Cultural Studies and Cultivation
Outcomes
Quick Overview of the Theory
Methods: Instutional, Message, and Cultivation Analysis
Cultivation and the Mean, Scary (Online) World
We Are All Commodities Being Bought and Sold
Conclusion
Assignments
References
Chapter 25. Behavioral Media Effects: Social Learning and Spirals of Silence
Outcomes
Quick Overview of Social Learning and Spiral of Silence
Methods in SCT and Spiral Research
Applying Behavioral Effects Theory to Media
Applying Behavioral Theories to New Media: Learning About and From New Media
Conclusion
Assignments
References
Conclusion
Chapter 26. Conclusion: Differences, Divides, and Paradoxes
Outcomes
Five Takeaways
Closing Thoughts: Now You Have the Start of a Theory Tool Box
References
Glossary
Index
Dr. Curnalia is an Associate Professor in the Department of Communication at Youngstown State University. Her background is in media and persuasion theory, which she applies to research American politics, including analysis of advertisements, traditional and “fake” news coverage, and the political messages in entertainment media. You can read Dr. Curnalia’s research in Communication Research Reports, Qualitative Research Reports in Communication, the American Communication Journal, and in recently published books such as Venomous Speech:Problems with American Political Discourse on the Right and Left and Reality TV:Oddities of Culture.
Lives are increasingly lived through mediated channels like smartphones and computers…
Communication theory is more interesting for students if it fits with what they do every day: using and interacting via mediated channels like social networks, websites, texts, and e-mail.
Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives is an introduction to communication theories, concepts, and research as it applies to Web 2.0 technologies. The unique approach uses theories as lenses to look closely at different types of Web 2.0 technologies, their uses and their effects.
Insight into Innovation: Applying Communication Theory in Our Web 2.0 Lives by Rebecca M.L. Curnalia:
- Includes a summary of each theory, the concepts and assumptions of it, and offers an applied example that applies it to a current event or new technology.
- Promotes self-reflection on the reader’s uses of technology and critical thinking by presenting recent scholarship that tests or applies the theory in the Web 2.0 environment.
- Helps readers explain, synthesize, apply, and visualize how communication theories and research methods fit together to help one understand ourselves, others, and society.
- Integrates examples, activities, and links to relevant research and resources throughout.
Introduction
Welcome to Insight into Innovation!
Why I Love Theory: Lenses for Seeing Life
What You’ll Learn: Learning Outcomes Associated with Insight into Innovation
How You’ll Learn: Layout and Features of Insight into Innovation
Chapter 1. Who We Are and What We Do: The Communication Discipline
Outcomes
The Discipline: What Is Communication?.
Fields of Study: What Do Communication Scholars Research?
Perspectives on Theory Across Fields of Study in Communication
Defining “Theory”
Applying Communication Concepts from Theory
Activities and Assignments
References
Chapter 2. From Aristotle to Apple’s iPhone: The History of Communication Theory and Research
Outcomes
The Classical Period
Modern History
From 1990 to Today: Communication Theory, Research, and Web 2.0
Conclusion
Activities and Assignments
References
Chapter 3. Methods in Communication Research
Outcomes
Why Methods Matter: Methodological Thinking in an Information Saturated World
Types of Research Studies: Exploratory, Confirmatory, and Applied Research
Testing and Applying Theory
Research Methods in Communication Studies: Critical/Historical, Interpretive, and Scientific Approaches
Conclusion
Activities and Assignments
References
Unit 1: The Self
Chapter 4. Symbolic Interactionism and Impression Management
Outcomes
Introduction
Overview of Theories of the Self
Methods of Research on the Self
Selective Self-Presentation Online
Conclusion
Assignments
References
Chapter 5. Attributions and Constructivism
Outcomes
Introduction
Overview of Attribution Theory and Constructivism
Methods of Attribution and Constructivism Research
Applying Research on Attributions and Constructivism to Develop Our Communication Competence
Applying Competence to CMC: The Case of E-mail
Conclusion
Assignments
References
Chapter 6. Mindfulness
Outcomes
Introduction
Overview of Mindfulness
Methods in Mindfulness Research
Applied Research: Learning to Listen and Understand
Conclusion
Assignments
References
Unit 2: Sending and Interpreting Mediated Messages: Culture, Gender, and Context
Chapter 7. Communication Accommodation and Politeness Theory
Outcomes
Introduction
Overview of Accommodation and Politeness
Methods in Accommodation and Politeness Research
Applying Accommodation and Politeness: Netiquette
Conclusion
Assignments
References
Chapter 8. Genderlect Styles, Muting, and Standpoint Theory
Outcomes
Introduction
Overview of Genderlect and Muted Group
Methods in Gender Communication Studies
Applied Research: Leaning In and Gender Intelligence
Women in Computing and Technology
Conclusion
Assignments
References
Chapter 9. Expectancy Violations Theory
Outcomes
Introduction
Overview of EVT (Burgoon, 1978)
EVT Research Methods
Nonverbals via CMC ;)
Dishonesty in Online Profiles and CMC
Conclusion
Assignments
References
Unit 3: Interpersonal Relationships Online
Chapter 10. Interpersonal Attraction
Outcomes
Overview of Attraction
Predictors of Attraction
Methods in Attraction Research
Becoming Attractive: Electronic Propinquity
Friendship: Social Capital (and Attractiveness) on Facebook and Twitter
Conclusion
Assignments
References
Chapter 11. Hyperpersonal Social Penetration and Uncertainty Reduction
Outcomes
Introduction
Overview of Relationship Development Theories
Methods For Studying Interpersonal Relationship Development
Applied Research: The Online Self-Disclosure/Privacy Paradox
The Dark Side of CMC Relationships: Over-disclosure, Sexting, and Scams
The Bright Side of CMC Relationships: Information, Closeness, and Social Support
Conclusion
Assignments
References
Chapter 12. Relationship Dialectics
Outcomes
Introduction
Overview of Relationship Dialectics Theory (Baxter & Montgomery, 1996)
Methods in Relationship Dialectics Research
Applying Dialectics: Work-Life Balance in a Teleworking World
Conclusion
Assignments
References
Chapter 13. Social Exchange Theory
Outcomes
Introduction
Overview of SET (Thibaut & Kelley, 1959)
Methods in Social Exchange Research
Applying Social Exchange and Equity: Maintaining, Withdrawing, and Ending Relationships in a Web 2.0 World
Conclusion
Assignments
References
Unit 4: Group s and Organizations in Online Environments
Chapter 14. Groupthink and Group Functions in Mediated Groups
Outcomes
Introduction
Overview of Groupthink
Methods in Groupthink Research
Applying Group Theory in Web 2.0: Capitalizing on the Benefits of CMC in Groups
Conclusion
Assignments
References
Chapter 15. Organizational Cultures
Outcomes
Introduction
Overview of Organizational Culture
Methods for Researching Organizational Cultures
Applied Research: Organizational Culture and Roles in a Flexible Workplace
Conclusion
Assignments
References
Unit 5: Influencing People Online
Chapter 16. The Elaboration Likelihood Model
Outcomes
Introduction
Overview of the ELM
Methods in ELM Research
Online Marketing and Purchasing: The Age of eWOM
Motivation, Ability, and Internet Browsing
How to Adjust Your Online Message: Message Cues, Multimedia, and Layout
Conclusion
Activities and Assignments
References
Chapter 17. Cognitive Dissonance Theory
Outcomes
Introduction
Overview of Cognitive Dissonance
Methods in Dissonance Research
Web 2.0: Increasing Polarization and Ambivalence?
User Control Means More Selectivity Online
Conclusion
Activities and Assignments
References
Chapter 18. The Theory of Planned Behavior
Outcomes
Introduction
Overview of the Theory of Planned Behavior (TPB)
Methods of Research in the TPB
Applying the TPB to Understand Adoption of Technology
Conclusion
Activities and Assignments
References
Chapter 19. Diffusion of Innovations
Outcomes
Introduction
Overview of the Diffusion of Innovations
Methods for Diffusion Research
Identifying e-Influentials: The Modern Opinion Leaders
Conclusion
Activities and Assignments
References
Chapter 20. Rhetorical Theory
Outcomes
Introduction
Overview of Rhetorical Tactics
Methods for Applying Rhetorical Theory
Applied Research
Conclusion
Activities and Assignments
References
Unit 6: Mass Media
Chapter 21. Media Ecology
Outcomes
Overview of Media Ecology
Research Methods in Media Ecology
Societal Implications of New Technology: Divides and Gaps
Digital Literacy in Modern America
Conclusion
Assignments
References
Chapter 22. The Uses and Gratifications Perspective
Outcomes
Introduction
Overview of Uses and Gratifications
Methods in U&G Research
Traits, Circumstances, Motives, and Social Media Use
Applying U&G: Adapting to People’s Social Media Use Motives
Conclusion
Assignments
References
Chapter 23. Agenda Setting
Outcomes
Introduction
Quick Overview of Agenda Setting
Methods in Agenda Setting Research
Agenda Setting and Framing in the Digital Age are Interactive, Dynamic Processes
Using Agenda Setting and Framing Research to Design Social Movements
Conclusion
Assignments
References
Chapter 24. Cultural Studies and Cultivation
Outcomes
Quick Overview of the Theory
Methods: Instutional, Message, and Cultivation Analysis
Cultivation and the Mean, Scary (Online) World
We Are All Commodities Being Bought and Sold
Conclusion
Assignments
References
Chapter 25. Behavioral Media Effects: Social Learning and Spirals of Silence
Outcomes
Quick Overview of Social Learning and Spiral of Silence
Methods in SCT and Spiral Research
Applying Behavioral Effects Theory to Media
Applying Behavioral Theories to New Media: Learning About and From New Media
Conclusion
Assignments
References
Conclusion
Chapter 26. Conclusion: Differences, Divides, and Paradoxes
Outcomes
Five Takeaways
Closing Thoughts: Now You Have the Start of a Theory Tool Box
References
Glossary
Index
Dr. Curnalia is an Associate Professor in the Department of Communication at Youngstown State University. Her background is in media and persuasion theory, which she applies to research American politics, including analysis of advertisements, traditional and “fake” news coverage, and the political messages in entertainment media. You can read Dr. Curnalia’s research in Communication Research Reports, Qualitative Research Reports in Communication, the American Communication Journal, and in recently published books such as Venomous Speech:Problems with American Political Discourse on the Right and Left and Reality TV:Oddities of Culture.