Integrated Marketing Communication: An African American Approach and Perspective to Marketing and Communication: Custom Version of Integrated Marketing Communication: A Consumer-Centric Approach...
Edition: 1
Copyright: 2025
Pages: 402
Edition: 1
Copyright: 2025
Pages: 300
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Chapter 1 Integrated Marketing Communication in the Age of Disruption
Chapter 2 Consumer and Audience Behavior
Chapter 3 Brands, Branding and Consumer Experiences
Chapter 4 IMC Strategic Planning, Objectives and Media Planning
Chapter 5 Message Strategies and Content Asset Management
Chapter 6 Message Tactics and Creative
Chapter 7 Traditional Advertising and Media Resources
Chapter 8 Digital Basics, Direct Marketing, Email, Ecommerce and Website Resources
Chapter 9 Digital Display, Search, Content Marketing and Mobile Resources
Chapter 10 Social Media Resources
Chapter 11 Public Relations Resources
Chapter 12 Promotion and Sponsorship Resources
Chapter 13 IMC Ethics and Regulation