Intro to Marketing: Marketing Research & Social Media

Unit 1  Marketing Defined
Chapter 1  The Marketing Mix
Chapter 2  Factors Affecting the Marketing Environment
Chapter 3  Strategic Planning
Chapter 4  The Consumer

Unit 2  Ethical Marketing
Chapter 5  Legal Implications of Marketing
Chapter 6  Values
Chapter 7  Sustainability
Chapter 8  Artificial Intelligence

Unit 3  Marketing Research
Chapter 9  Primary vs. Secondary Data Sources
Chapter 10  Types and Methods of Marketing Research
Chapter 11  Research Questions and Hypothesis Development
Chapter 12  Targeting
Chapter 13  Execution
Chapter 14  Analytics and Reporting
Chapter 15  Artificial Intelligence in Marketing Research

Unit 4  Social Media Marketing
Chapter 16  Social Media Marketing Benefits
Chapter 17  Social Media Marketing Targeting
Chapter 18  Social Media Marketing Platforms
Chapter 19  When to Post?
Chapter 20  Types of Content in Social Media Marketing
Chapter 21  Artificial Intelligence in Social Media Marketing

Unit 5  The Customer Experience
Chapter 22  Understanding Customer Experience (CX)
Chapter 23  Mapping the Customer Journey
Chapter 24  Designing Positive Customer Interactions
Chapter 25  Measuring and Analyzing CX
Chapter 26  Building a Customer-Centric Culture
Chapter 27  Continuous Improvement of CX