An Introduction to Advanced Communication Skills in the Age of Marketing
Edition: 1
Copyright: 2019
Pages: 120
Choose Your Format
Choose Your Platform | Help Me Choose
Ebook
$52.09
New Publication Now Available!
Introduction
Chapter 1 Please Don’t Let Me Be Misunderstood: Communication through the Ages
Turning Point One: Communicating the Immediate
Turning Point Two: Storytelling Beyond the Immediate
Turning Point Three: Delivering the News
Turning Point Four: Written Text
Turning Point Five: Printing, Distribution, and Accessibility
Turning Point Six: Education, Philosophy, and Propaganda
Turning Point Seven: The Photograph
Turning Point Eight: Extended Two-Way Communication
Turning Point Nine: Broadcasting Into Our Homes
Turning Point Ten: Communication 24/7
Chapter 2 Speaking In Tongues: Oral/Verbal Communication
Language: Intercultural Challenges
Language: Inner-Cultural Challenges
Oral/Verbal Communication in the Age of Marketing
The Team Meeting
The Mini-Pitch
Meetings and Presentations via Video Link
The Formal Presentation
Presentation: Content and Time Constraints
Presentation: Visual Aids
Presentation: Know Your Audience
Presentation: The Wow Factor
Presentation: Delivery
Presentation: The Postmortem
The Art of Conversation
Chapter 3 Message in a Bottle: Written Communication
Text Messaging
Text-Based Language Inventions
Memes
Electronic Mail
The Formal Business Letter
The Internal Memo
The Marketing Proposal
Proposal: The Executive Summary
Proposal: Headings
Proposal: Bells and Whistles
Proposal: Appendixes and References
Proposal: A Note on White Space
Proposal: Final Preparations
The Press Release
Chapter 4 Enjoy The Silence: Nonverbal Communication
Meta-Communication
Emoticons and Emojis
Body Language
Cultural Considerations
Voice
Space
Silence
The Nonverbal Environment
Visuals in Business Documents
Meta-Communication in Marketing
Music
Cinematic Techniques
Physical Elements
Chapter 5 Ok Computer: Web-Based and Virtual Communication
Communications and the Internet
Social Media
Blogging
Influencers
Tweets and Hashtags
Major Social Media and Networking Platforms
The (Online) Global Village
A Word on Cyberbullying
Apps
Virtual Communications
Virtual Reality as a Marketing Tool
Virtual Reality as an Agent of Communicative Change
Chapter 6 Communication Breakdown: Subliminal Messages and the Dangers of Miscommunication
A Brief History of Psychology and Advertising
Subliminal Advertising
Advertising to Children
Failed Ad Campaigns: Marketing Communication Disasters
Marketplace Communication: Client/Customer Frustrations
Marketplace Communication: Vendor Challenges
Strategies for Overcoming Communication Blunders
Chapter 7 Tomorrow Never Knows: The Future of Communication
Artificial Intelligence
Communicating with AI
Holograms
Text Analytics
Political Bots
Big Data
Communications by Design: Defining your Workplace Personality
Addicted to Our Devices: Technological Afflictions of the Future
Whither Facts? Fake News
Whither Privacy? CCTVs and Facial Recognition Technology
Whither Anonymity?
Whither Communications?
Glossary
References
John Sigurd Gudmundson is a Professor at George Brown College where he teaches English and Communications. He is the author of the novella Photoblur, as well as a number of short fiction and creative non-fiction pieces in The Windsor Review and The Globe and Mail. When he is not traveling the globe and presenting papers on obscure Icelandic poets, he can be found at his Toronto home with his son, and future writer, Ian.