Introduction to Agricultural Sales

Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together. Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the tools of effective communication. Covering both on-site sales and social media marketing, this book contains valuable and pertinent lessons for everyone, regardless of age or career aspirations.

Written in a casual and often informal tone, pivoting between complex concepts and their application, this book will help readers:

• understand difficult concepts from marketing, economics, psychology, and business and integrate those ideas into their normal discourse;
• learn how to effectively utilize sales techniques and practices that are commonplace in the agricultural sales environment;
• more deeply analyze marketing decisions made at all levels of the agricultural supply chain; and
• improve their networking capabilities, develop their communication skills, and expand their career development opportunities.

This book is ideal for any sales or intro-level marketing course. Content is divided into two parts – (1) agricultural marketing fundamentals and (2) the sales presentation. Student and faculty feedback has been overwhelmingly positive. Students have praised the readability and applicability of the text, and faculty have appreciated the depth and breadth of the content. PowerPoint slides are available for faculty adopting the textbook, and the interactive e-book includes graded chapter quizzes and flashcards.