Introduction to Agricultural Sales
Choose Your Format
Agriculture is the earliest and most essential enterprise for humankind. Sales professionals furnish the glue that holds the agricultural system together.
Introduction to Agricultural Sales provides students with a strong foundational knowledge of sales relationships, agricultural marketing, and the tools of effective communication. Spanning primitive barter systems, door-to-door sales, and social media marketing, this book contains valuable and pertinent lessons for everyone, regardless of age or career aspirations.
Written in a casual and often informal tone, pivoting between complex concepts and their application, this book will help readers:
- understand difficult concepts from marketing, economics, psychology, and business and integrate those ideas into their normal discourse;
- learn how to effectively utilize sales techniques and practices that are commonplace in the agricultural sales environment;
- more deeply analyze marketing decisions made at all levels of the agricultural supply chain; and
- improve their networking capabilities, develop their communication skills, and expand their career development opportunities.
Chapter 1: An Introduction to Sales
Chapter 2: Cultivating Sales Relationships
Chapter 3: Organizational Structure and Ethics
Chapter 4: The Agricultural Marketing Mix
Chapter 5: Assessing Customer Needs and Preferences
Chapter 6: Communication
Chapter 7: Prospecting
Chapter 8: Planning the Sales Presentation
Chapter 9: Conducting the Sales Presentation
Chapter 10: Finalizing the Sale and Developing the Post-Sale Relationship