Introduction to Business
Edition: 1
Copyright: 2022
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Chapter 1 Understanding the Business Environment
Chapter 2 Corporate Social Responsibility and Ethics
Chapter 3 Entrepreneurship
Chapter 4 Managing Across Borders
Chapter 5 Management
Chapter 6 Managing Human Resources
Chapter 7 Marketing
Chapter 8 Production and Operations Management
Chapter 9 Planning for Career Success
Chapter 10 Information, Communication, and Technology
Appendix A Future and Present Value
Appendix B Creating a Business Plan
Appendix C Supplemental Case Studies
Endnotes
Glossary
Jeffrey Anderson is a Professor of Instruction at Ohio University's College of Business where he has taught management and other business classes since 1988.
Professor Anderson is the founder of the Ohio International Consulting Program where students consult with industry leaders about current business problems. He has led students on consulting projects in Germany, Italy and Hungary through Ohio University's Global Consulting Program.
Professor Anderson is an advocate of the "Flipped Classroom" model of teaching. He has led workshops on flipped teaching at multiple universities in the US and Hungary.