An Introduction to Business: From a North Carolina Perspective

Author(s): Devon Hall

Edition: 1

Copyright: 2016

Pages: 174

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Ebook

$54.60

ISBN 9781524906825

Details Electronic Delivery EBOOK 180 days

An Introduction to Business: From a North Carolina Perspective is an introductory textbook specifically written for North Carolina community college business students. Like other introductory textbooks, An Introduction to Business: From a North Carolina Perspective introduces business concepts from a universal standpoint, but it also addresses issues of specific concern to students who will be working in North Carolina and will need state specific insight, rather than just nationwide generalities.

Written by the Chairman of the Business Technologies Department at Richmond Community College – in Hamlet, NC – this textbook is written specifically for student enrolled in Introduction to Business, BUS-110, across the entire state of North Carolina. While incorporating well-known North Carolina companies as examples this – easy to read textbook – introduces students to North Carolina State agencies that they will be interacting with in their future business careers.

Chapter 1  The Role of Business in Society

Chapter 2  Business Law, Ethics, and Social Responsibility

Chapter 3  Selecting a Business Structure

Chapter 4  Small Business, Entrepreneurship, and Franchising

Chapter 5  Marketing

Chapter 6  Market Research and Customer Behavior

Chapter 7  Management

Chapter 8  Leadership

Chapter 9  Human Resource Management

Chapter 10  Accounting

Chapter 11  Finance

Chapter 12  International Business

Devon Hall

An Introduction to Business: From a North Carolina Perspective is an introductory textbook specifically written for North Carolina community college business students. Like other introductory textbooks, An Introduction to Business: From a North Carolina Perspective introduces business concepts from a universal standpoint, but it also addresses issues of specific concern to students who will be working in North Carolina and will need state specific insight, rather than just nationwide generalities.

Written by the Chairman of the Business Technologies Department at Richmond Community College – in Hamlet, NC – this textbook is written specifically for student enrolled in Introduction to Business, BUS-110, across the entire state of North Carolina. While incorporating well-known North Carolina companies as examples this – easy to read textbook – introduces students to North Carolina State agencies that they will be interacting with in their future business careers.

Chapter 1  The Role of Business in Society

Chapter 2  Business Law, Ethics, and Social Responsibility

Chapter 3  Selecting a Business Structure

Chapter 4  Small Business, Entrepreneurship, and Franchising

Chapter 5  Marketing

Chapter 6  Market Research and Customer Behavior

Chapter 7  Management

Chapter 8  Leadership

Chapter 9  Human Resource Management

Chapter 10  Accounting

Chapter 11  Finance

Chapter 12  International Business

Devon Hall