An Introduction to Business: From a North Carolina Perspective is an introductory textbook specifically written for North Carolina community college business students. Like other introductory textbooks, An Introduction to Business: From a North Carolina Perspective introduces business concepts from a universal standpoint, but it also addresses issues of specific concern to students who will be working in North Carolina and will need state specific insight, rather than just nationwide generalities.
Written by the Chairman of the Business Technologies Department at Richmond Community College – in Hamlet, NC – this textbook is written specifically for student enrolled in Introduction to Business, BUS-110, across the entire state of North Carolina. While incorporating well-known North Carolina companies as examples this – easy to read textbook – introduces students to North Carolina State agencies that they will be interacting with in their future business careers.
Chapter 1 The Role of Business in Society
Chapter 2 Business Law, Ethics, and Social Responsibility
Chapter 3 Selecting a Business Structure
Chapter 4 Small Business, Entrepreneurship, and Franchising
Chapter 5 Marketing
Chapter 6 Market Research and Customer Behavior
Chapter 7 Management
Chapter 8 Leadership
Chapter 9 Human Resource Management
Chapter 10 Accounting
Chapter 11 Finance
Chapter 12 International Business