This book introduces the fundamental concepts of digital media, graphic design, and creative software. It covers the basics of digital imaging, file management, and industry-standard applications such as Adobe Photoshop, Illustrator, and InDesign, while also exploring design theory, visual composition, color, typography, and web and print design. Emphasizing both technical skills and creative thinking, the book helps students build a strong foundation in digital media and graphic design principles.
About the Author
Acknowledgments
Introduction
PART 1: IMAGE CREATION AND EDITING SOFTWARE BASICS—LEARNING TO FISH RATHER THAN BEING GIVEN A FISH
Chapter 1: What Is Digital Media?
Analog versus Digital
The Computer as a Tool
Intellectual Curiosity
Chapter 2: Application Basics
Mac OS Key Features
Disclosure Triangles, Hamburger Menus, and Timeless Tools
Understanding Context and Visual Cues
The Basic Ideas of Digital Media Applications
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Chapter 3: Why Do I Need to Know This Stuff?
How We Use Files across Applications
Basic 3D
Video, Animation, and Effects Software
PART 2: DESIGN BASICS: LEARNING TO SEE AGAIN
Chapter 4: Art and Design
What Is the Difference between Art and Design?
The Graphic Design Process
Design in All Things
Chapter 5: The Fundamental Elements
Line
Shape
Form
Color
Color Schemes
Texture
Space
Chapter 6: Compositional Ideas and Design Principles
Compositional Ideas
Abstraction
The Symbol
Design Principles
Thoughts on Rules in Design and Art
Chapter 7: Helpful Information
The Size of Things
Typography Basics
Printing
Web Design
James J.
Jeffers III
Artist, designer, educator, father, Jim Jeffers works with computer mediation, web art, performance, photography, and video in con- junction with conventional media. Exploring cultural material and material culture, Jeffers is interested in most things, particularly superheroes, airplanes, car design, Swiss Army knives, rabbits, the new age of amazing television, good design in all things, and global fairness. His work has been exhibited nationally and internationally in over 80 exhibitions. In his nearly two decades of teaching, Jim has taught over 150 classes and hundreds of students. He holds degrees from the University of California–Santa Cruz, New York University, and a Master of Fine Arts degree from Rutgers University. He has served on the boards of many non-profit arts organizations, most notably the New Media Caucus, where, as a founding member of the organization, he currently serves as the treasurer. Jim teaches at Indian River State College in Fort Pierce, Florida.