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Introduction to Entrepreneurship

Author(s): Timothy Stearns, Ralph Nasalroad

Edition: 1

Copyright: 2014

Details: Card w/Access Code for KHPContent | 180 days |

Students learn the basic tools for entrepreneurial success by understanding the mindset of the entrepreneur, how to capture opportunity, and turn opportunity into wealth. The 18 lessons are organized around three themes: (1) Who is the Entrepreneur? (2) How Do Entrepreneurs Capture Opportunity? and (3) How Do Entrepreneurs Build Wealth? By the end of the course, students will have a firm understanding of their entrepreneurial skills, how to investigate and validate a business idea, and how to design a business model to pitch to investors.

Each lesson comes with an exercise, a short quiz, lesson insights, powerpoint slides, and projects for each of the three themes. The hands-on activities provide students with a learning experience based on demonstration of entrepreneurial tools and methods.

 A comprehensive 360 page Instructors Manual is provided. The Instructor's Manuel guides the instructor through each lesson with an in-depth understanding of each concept and method.

1 WHO IS THE ENTREPRENEUR?
Lesson 1: Entrepreneurial Ecosystems
Lesson 2: Building Entrepreneur Skills
Lesson 3: Entrepreneurial Traits
Lesson 4: The Entrepreneurial Journey

2 HOW DO ENTREPRENEURS CAPTURE OPPORTUNITY?
Lesson 5: What’s Your Big Idea?
Lesson 6: Opportunity Recognition
Lesson 7: Idea Feasibility
Lesson 8: Product Feasibility
Lesson 9: Retail Feasibility
Lesson 10: Intellectual Property

3 HOW DO ENTREPRENEURS BUILD WEALTH?
Lesson 11: Selecting a Buiness Model
Lesson 12: Lean Startup Canvas
Lesson 13: Legal Structures
Lesson 14: Financials for Startups
Lesson 15: Rules for an Effective Elevator Pitch
Lesson 16: Bootstrapping a Startup
Lesson 17: Investment Capital
Lesson 18: Scheduling the Launch

Timothy Stearns

Ralph Nasalroad

Related ISBN's: 9781465253521

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ISBN 9781465253521

Details Card w/Access Code for KHPContent 180 days