Introduction to the Measurement of Humorous Communication

Sample

“I laughed so hard I was gasping for breath, my body was shaking, and tears were streaming down my face!” A statement such as this exemplifies the diverse channels and potential avenues for measuring humorous communication. We can assess humor through self-reports, through observable behavior, and even through physical changes. As with many communication phenomena, humor represents a rich opportunity for generating data, but also a great challenge in determining what those data mean and how best to measure humorous communication.