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Introduction to the Music Industry: Southern Edition

Author(s): Chandler R. Bridges Jr., Robert Willey

Edition: 2

Copyright: 2021

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This book is an introduction to the music industry, and can be considered for two reasons.

  1. It covers the primary, most important information about the present state of the music and entertainment industry and how we got here. You will also learn how music is recorded, marketed, licensed, and performed.
  2. It is meant to help introduce and contribute to the development of the music and entertainment industry in the South, by identifying and reporting on special opportunities in the region.

The foundation in music industry practices and pointers toward new opportunities are designed to help you understand the business and where you might fit in. The suggestions for practical activities will help you begin.

Table of Contents
What You Will Learn
Acknowledgments
Credits
Introduction

1 A Short History of the Music Business
a. Topics
b. Main Ideas
c. Classical Music
d. Player Pianos
e. Sheet Music
f. Radio
g. Vinyl Records
h. Portable Players
i. Compact Disks
j. Music Television (MTV)
k. Consolidation of Radio Stations
l. Consolidation of Record Labels
m. Factors Causing a Drop in Live Music
n. Digitization
o. Napster
p. Apple to the Rescue
q. Review and Preview
r. For Investigation
s. Do It Yourself
t. Vocabulary Review
u. Review Questions

2 The Artist’s Team
a. Topics
b. Main Ideas
c. Introduction
d. The Artist, with a capital “A”
e. Manager
f. Lawyer
g. Agent
h. Business Manager
i. Tour Manager
j. Social Media Manager
k. Marketing
l. Promotions Manager
m. Sales Manager
n. Public Relations Manager
o. Webmaster
p. Producer
q. Review and Preview
r. For Further Investigation
s. Do It Yourself
t. Vocabulary Review
u. Review Questions

3 Traditional Marketing
a. Topics
b. Main Ideas
c. Introduction
d. Brand
e. Elevator Pitch
f. Slogan
g. Tagline
h. Logo
i. Press Release
j. Flier
k. SWOT Analysis
l. Review and Preview
m. For Further Investigation
n. Do It Yourself
o. Vocabulary Review
p. Review Questions

4 Digital Marketing
a. Topics
b. Main Ideas
c. Introduction
d. Touchpoints
e. Website
f. Email
g. Blogs
h. Social Media
i. Analytics
j. Electronic Press Kit
k. Review and Preview
l. For Further Investigation
m. Do It Yourself
n. Vocabulary Review
o. Review Questions
5 Songwriting and Copyright
a. Topics
b. Main Ideas
c. Introduction
d. Songwriting
e. Intellectual Property
f. Copyright
g. Three Ways to Copyright a Work
h. Six Things That Copyright Covers
i. Works Made for Hire
j. Recapture of Copyright
k. How Long Copyright Lasts
l. Public Domain
m. Fair Use
n. Creative Commons
o. Sampling
p. Compulsory License
q. Safe Harbor
r. The Berne Convention
s. The Music Modernization Act
t. Title I–The Music Licensing Modernization Act
u. Title II—Classics Protection and Access Act
v. Title III—Allocation for Music Producers Act
w. Review and Preview
x. For Further Investigation
y. Do It Yourself
z. Vocabulary Review
aa. Review Questions

6 The Recording Industry
a. Topics 89
b. Main Ideas
c. Introduction
d. Studio Roles
e. The Three Phases of the Recording Process
f. Types of Studios
g. Major Labels
h. Independent Labels
i. Record Label Roles
j. Talent Acquisition
k. Administration
l. Manufacturing and Distribution
m. Marketing and Sales
n. Public Relations
o. Record Label Income and Artist Royalties
p. Streaming
q. Review and Preview
r. For Further Investigation
s. Do It Yourself
t. Vocabulary Review
u. Review Questions

7 Publishing
a. Topics
b. Main Ideas
c. Introduction
d. Songwriting Contracts
e. Mechanical Licenses
f. Performance Royalties
g. Master Use License
h. Permission to Sample
i. Synchronization License
j. Review and Preview
k. For Further Investigation
l. Do It Yourself
m. Vocabulary Review
n. Review Questions

8 Live Performance
a. Topics
b. Main Ideas
c. Introduction
d. Playing at Home
e. Venues and Deals
f. Touring
g. Contracts
h. Live Performance Roles
i. Collected Wisdom
j. Booking
k. Media
l. Merchandise
m. Record Keeping
n. Review and Preview
o. For Further Investigation
p. Do It Yourself
q. Vocabulary Review
r. Review Questions

9 The Music Business Today
a. Topics
b. Main Ideas
c. Introduction
d. The Perfect Storm
e. Local, Regional, National, International
f. The Importance of Being Remarkable
g. The Experience Economy
h. Being an Entrepreneur
i. Review and Preview
j. For Further Investigation
k. Do It Yourself
l. Vocabulary Review
m. Review Questions

10 Music and Entertainment in the Southern United States
a. Topics
b. Main Ideas
c. Introduction
d. Birthplace of “American” Music
e. Music Recording and Record Labels
f. The Southern Music Scene
g. Festivals
h. Opportunities in the South
i. “Indie Does It”
j. Southern Radio Player
k. Review and Preview
l. For Further Investigation
m. Do It Yourself
n. Vocabulary Review
o. Review Questions

Interviews and Activities
About the Authors
Additional Suggested Reading
Index

Chandler R. Bridges Jr.

Robert Willey

Dear Professor Willey,

I am writing to encourage and thank you for writing your Introduction to the Music Industry: Southern Edition. Samford University is starting a new program in Commercial Music and this text has been nothing short of godsend.

As you aware, there are many texts available to introduce students to the concepts and layout of music business. However, none seem to both introduce students to the field, while also capturing the entrepreneurial spirit required for today’s marketplace. The field is truly DIY at this point, and your text does a great job of helping students learn about the tools they will be using as independent artists. Furthermore, your web resources have been invaluable as I’ve put together curriculum and assessments.

Finally, the unique approach you have taken by creating a text that is location-specific is so logical, it’s a wonder that it hasn’t already been taken advantage of! For students to be able to see the fields of opportunity right in front of them (vs having to live in NY, LA, or Nashville) is encouraging and practical for them. Truly, your text will help form the bedrock of a multidiscipline curriculum that I hope will produce some of tomorrow’s industry leaders and creative artists.

Thank you for your hard work in creating this text, and do please keep in touch with me as you continue to update it.

Sincerely,
Professor Steven Potaczek
Assistant Professor and Director of the Commercial Studies program
Samford University

Related ISBN's: 9781792454158, 9781792456046

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