Introduction to the Music Industry: Southwestern Edition
Edition: 1
Copyright: 2019
Pages: 168
Edition: 1
Copyright: 2019
Pages: 168. LSI page count does not change
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Introduction to the Music Industry: Southwestern Edition covers the present state of the music and entertainment industry and how it has evolved over time. Students learn how music is recorded, marketed, licensed, and performed. In addition, it contributes to the development of the music and entertainment industry in the southwest by identifying and reporting on special opportunities in the region. The foundation in music industry practices and pointers toward new opportunities help students understand the business and where they might fit in.
Introduction to the Music Industry includes:
- chapter introductions with a list of topics and main ideas.
- “Do It Yourself” lists and vocabulary reviews at the end of each chapter.
- a companion website that follows the organization of the book and provides updates and links for each chapter.
View Teacher's Guide Here.
Table of Contents
What You Will Learn
Acknowledgments
Credits
Introduction
1 A Short History of the Music Business
Topics
Main Ideas
Classical Music
Player Pianos
Sheet Music
Radio
Vinyl Records
Portable Players
Compacts Disks
Music Television (MTV)
Consolidation of Radio Stations
Consolidation of Record Labels
Factors Causing a Drop in Live Music
Digitization
Napster
Apple to the Rescue
Review and Preview
For Investigation
Do It Yourself
Vocabulary Review
2 The Artist’s Team
Topics
Main Ideas
Introduction
The Artist, with a capital “A”
Manager
Lawyer
Agent
Business Manager
Tour Manager
Social Media Manager
Marketing
Promotions Manager
Sales Manager
Public Relations Manager
Webmaster
Producer
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
3 Traditional Marketing
Topics
Main Ideas
Introduction
Brand
Elevator Pitch
Slogan
Tagline
Logo
Press Release
Flier
SWOT Analysis
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
4 Digital Marketing
Topics
Main Ideas
Introduction
Touchpoints
Website
Email
Blogs
Social Media
Analytics
Electronic Press Kit
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
5 Songwriting and Copyright
Topics
Main Ideas
Introduction
Songwriting
Intellectual Property
Copyright
Three Ways to Copyright a Work
Six Things That Copyright Covers
How Long Copyright Lasts
Public Domain
Fair Use
Creative Commons
Sampling
Compulsory License
Safe Harbor
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
6 The Recording Industry
Topics
Main Ideas
Introduction
Studio Roles
The Three Phases of the Recording Process
Types of Studios
Major Labels
Independent Labels
Record Label Roles
Talent Acquisition
Administration
Manufacturing and Distribution
Marketing and Sales
Public Relations
Record Label Income and Artist Royalties
Streaming
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
7 Publishing
Topics
Main Ideas
Introduction
Songwriting Contracts
Mechanical Licenses
Performance Royalties
Master Use License
Permission to Sample
Synchronization License
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
8 Live Performance
Topics
Main Ideas
Introduction
Playing at Home
Venues and Deals
Touring
Contracts
Live Performance Roles
Collected Wisdom
Booking
Media
Merchandise
Record Keeping
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
9 The Music Business Today
Topics
Main Ideas
Introduction
The Perfect Storm
Local, Regional, National, International
The Importance of Being Remarkable
The Experience Economy
Being an Entrepreneur
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
10 The Music Industry in the Southwest: Texas, Oklahoma, and New Mexico
Topics of Discussion
Main Ideas
Introduction
Demographics
The Musical Landscape of the Southwest
Festivals
The Southwest Market Advantage
A Hub for Music Industry Education
Industry Opportunities in the Southwest
Review and Preview
For Further Investigation
Do It Yourself
Vocabulary Review
Further Readings
Endnotes
About the Authors
Bibliography
Companion Website
Introduction to the Music Industry by Robert Willey is an excellent publication, which could be used for both an introductory "Music Business I" course as well as the second semester course. I especially like the resources shared and the sections called "For Further Investigation" and "Do It Yourself" which appear at the end of the chapters. These sections offer ideas for projects and further research!
- Denise Grupp-Verbon at Owens State Community College