Introduction to Sports Management
Edition: 1
Copyright: 2020
Pages: 291
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Introduction to Sports Management provides a comprehensive overview of the sport industry and the principles that guide successful management within amateur, collegiate, professional, and international sports organizations. The text introduces students to the foundations of sport management, emphasizing professionalism, ethical decision-making, and critical thinking while exploring the history and structure of the modern sport industry. Readers gain insight into the diverse sectors of sport, including youth athletics, intercollegiate competition, professional leagues, and global sporting organizations.
Building on these fundamentals, the book examines the core functional areas of sport management, including finance, marketing, event and facility management, legal issues, leadership, and community development. By integrating business concepts with the unique challenges of the sports industry, Introduction to Sports Management prepares students for careers in sport administration, marketing, operations, sales, facility management, and leadership while highlighting the social, cultural, and economic impact of sports in contemporary society.
Section One Introduction to Sports Management
Chapter 1 Introduction to Sports Management
Chapter 2 Professionalism in Your Career
Chapter 3 Critical Thinking and Ethical Decision Making
Section Two Industry Overview
Chapter 4 History of the United States Sport’s Industry
Chapter 5 Current Overview of the United States Sport Industry
Chapter 6 High School and Youth Sport
Chapter 7 Intercollegiate Sport
Chapter 8 Professional Sport
Chapter 9 International Sport
Section Three Sport Management Core
Chapter 10 Sociocultural Context in Sport
Chapter 11 Sport Finance
Chapter 12 Event & Facility Management
Chapter 13 Legal Issues in Sport
Section Four Sport Management Concentrations
Chapter 14 Sport Marketing and Agencies
Chapter 15 Sales and Revenue Generation
Chapter 16 Sport for Community and Development
Chapter 17 Leadership in Sport
Dr. Amy Rundio holds a Ph.D. in Sport Management from The University of Texas at Austin, where their research focused on personal transformations through sport participation experiences. As an Assistant Professor of Sport Management at High Point University®, her classes have included Sport Marketing, Organizational Behavior in Sport, Sport in Society, Sports Executive Boardroom Experience, and Sport Facility management. Her research has continued to focus on sport participation experiences in various settings (such as cause-related events, collegiate sport clubs, and CrossFit), as well as personal transformations, particularly through the scholarship of teaching and learning (e.g., the pedagogy of empathy in sport management education). By understanding these experiences, researchers and sport managers can better design and develop experiences that result in positive participant outcomes.
Dr. Rich has served as faculty at Georgia Southern University for the past eight years.
In Fall 2023, Dr. Rich took on the role of Undergraduate Coordinator and Internship Course Supervisor of the Sport Management program. He also serves on the editorial boards for two research journals, the Journal of Issues in Intercollegiate Athletics (JIIA) and Sport Management Education Journal (SMEJ).
During his time at Southern, he has taught 15 different SMGT courses, teaching both undergraduate and graduate courses. His undergraduate teaching responsibilities this academic year include Sport Management Internship (SMGT 4735), Ticketing and Sponsorship Sales (SMGT 4533), and Sport Management Practicum (SMGT 3735).
Waters College of Health Professions has recognized Dr. Rich for this teaching performance and service contributions in recent years. He was the recipient of the college's Jr. Faculty and Sr. Faculty Teaching Awards for 2019-2020 and 2022-2023 academic years respectively. In the 2023-2024 academic year, he received the college's Sr. Faculty Service Award.
Georgia Southern University recently recognized Dr. Rich's contributions towards student success, awarding him the 2024-2025 University Award of Excellence for Student Success.
Prior to pursuing his doctorate and becoming a professor, Dr. Rich worked as a Basketball Operations intern for the NBA's Boston Celtics in preparation for the 2003 NBA Draft (i.e., the Lebron James draft). For three years, and related to his research interests in sponsorship and endorsement, he worked for a nationally recognized sport sponsorship agency, managing sponsorship portfolios for his client, AT&T. He also worked with Nike as a Sales Lead, and with Great Eastern Resorts Massanutten, as a night manager of its primary recreation center, LeClub.
Introduction to Sports Management provides a comprehensive overview of the sport industry and the principles that guide successful management within amateur, collegiate, professional, and international sports organizations. The text introduces students to the foundations of sport management, emphasizing professionalism, ethical decision-making, and critical thinking while exploring the history and structure of the modern sport industry. Readers gain insight into the diverse sectors of sport, including youth athletics, intercollegiate competition, professional leagues, and global sporting organizations.
Building on these fundamentals, the book examines the core functional areas of sport management, including finance, marketing, event and facility management, legal issues, leadership, and community development. By integrating business concepts with the unique challenges of the sports industry, Introduction to Sports Management prepares students for careers in sport administration, marketing, operations, sales, facility management, and leadership while highlighting the social, cultural, and economic impact of sports in contemporary society.
Section One Introduction to Sports Management
Chapter 1 Introduction to Sports Management
Chapter 2 Professionalism in Your Career
Chapter 3 Critical Thinking and Ethical Decision Making
Section Two Industry Overview
Chapter 4 History of the United States Sport’s Industry
Chapter 5 Current Overview of the United States Sport Industry
Chapter 6 High School and Youth Sport
Chapter 7 Intercollegiate Sport
Chapter 8 Professional Sport
Chapter 9 International Sport
Section Three Sport Management Core
Chapter 10 Sociocultural Context in Sport
Chapter 11 Sport Finance
Chapter 12 Event & Facility Management
Chapter 13 Legal Issues in Sport
Section Four Sport Management Concentrations
Chapter 14 Sport Marketing and Agencies
Chapter 15 Sales and Revenue Generation
Chapter 16 Sport for Community and Development
Chapter 17 Leadership in Sport
Dr. Amy Rundio holds a Ph.D. in Sport Management from The University of Texas at Austin, where their research focused on personal transformations through sport participation experiences. As an Assistant Professor of Sport Management at High Point University®, her classes have included Sport Marketing, Organizational Behavior in Sport, Sport in Society, Sports Executive Boardroom Experience, and Sport Facility management. Her research has continued to focus on sport participation experiences in various settings (such as cause-related events, collegiate sport clubs, and CrossFit), as well as personal transformations, particularly through the scholarship of teaching and learning (e.g., the pedagogy of empathy in sport management education). By understanding these experiences, researchers and sport managers can better design and develop experiences that result in positive participant outcomes.
Dr. Rich has served as faculty at Georgia Southern University for the past eight years.
In Fall 2023, Dr. Rich took on the role of Undergraduate Coordinator and Internship Course Supervisor of the Sport Management program. He also serves on the editorial boards for two research journals, the Journal of Issues in Intercollegiate Athletics (JIIA) and Sport Management Education Journal (SMEJ).
During his time at Southern, he has taught 15 different SMGT courses, teaching both undergraduate and graduate courses. His undergraduate teaching responsibilities this academic year include Sport Management Internship (SMGT 4735), Ticketing and Sponsorship Sales (SMGT 4533), and Sport Management Practicum (SMGT 3735).
Waters College of Health Professions has recognized Dr. Rich for this teaching performance and service contributions in recent years. He was the recipient of the college's Jr. Faculty and Sr. Faculty Teaching Awards for 2019-2020 and 2022-2023 academic years respectively. In the 2023-2024 academic year, he received the college's Sr. Faculty Service Award.
Georgia Southern University recently recognized Dr. Rich's contributions towards student success, awarding him the 2024-2025 University Award of Excellence for Student Success.
Prior to pursuing his doctorate and becoming a professor, Dr. Rich worked as a Basketball Operations intern for the NBA's Boston Celtics in preparation for the 2003 NBA Draft (i.e., the Lebron James draft). For three years, and related to his research interests in sponsorship and endorsement, he worked for a nationally recognized sport sponsorship agency, managing sponsorship portfolios for his client, AT&T. He also worked with Nike as a Sales Lead, and with Great Eastern Resorts Massanutten, as a night manager of its primary recreation center, LeClub.