Introduction to Visual Communication
Edition: 1
Copyright: 2025
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Introduction to Visual Communication is creating a solid foundation for entry level design students to grasp the fundamentals of visual communication and essential graphic design principles. Dr. Gardner is showcasing real world collateral design examples to better illustrate the complexities of composition and balance or typography and hierarchy to create visual flow. Introduction to Visual Communication enlightens the reader on key differences between print and digital design. A strong focal point is image optimization, utilization of web safe fonts and colors for web design or social media output as well as designing with responsiveness in mind.
Furthermore, the textbook introduces appropriate technology to ensure that inspiring graphic artists will be able to take client projects from concept to completion. Introduction to Visual Communication encourages students to participate by assigning chapter-based tutorials that stimulate creative thinking and encourage active participation throughout this compelling textbook.
Dr. Christopher Gardner, an esteemed graphic web design professional and tenured professor at the College of Southern Nevada, brings a wealth of experience from his tenure at renowned companies. With over two decades of teaching experience and a Doctorate in Organizational Leadership from Argosy University, Dr. Gardner is deeply committed to nurturing the next generation of creative minds.
Throughout his career, Dr. Gardner has made significant contributions to the advertising industry, working with major media companies such as Time Out Magazine, Clinique, ESPN, and Credit Suisse.
As the Founder/CEO of GenHybrid Systems, LLC, Dr. Gardner extends his influence globally, leading initiatives like the hybrid-learning computer lab in Sierra Leone.
In addition to his professional achievements, Dr. Gardner's business, GenHybrid Systems, LLC, has received recognition for its outstanding work. The company won a Silver and Bronze Addy Award in October 2022 for website design and branding efforts, and in April 2023, they secured a Bronze Addy Award for their exceptional social media campaign.
Chris’s first book, Designing for the Modern Web, is widely respected and can be found in our national catalog.
Introduction to Visual Communication is creating a solid foundation for entry level design students to grasp the fundamentals of visual communication and essential graphic design principles. Dr. Gardner is showcasing real world collateral design examples to better illustrate the complexities of composition and balance or typography and hierarchy to create visual flow. Introduction to Visual Communication enlightens the reader on key differences between print and digital design. A strong focal point is image optimization, utilization of web safe fonts and colors for web design or social media output as well as designing with responsiveness in mind.
Furthermore, the textbook introduces appropriate technology to ensure that inspiring graphic artists will be able to take client projects from concept to completion. Introduction to Visual Communication encourages students to participate by assigning chapter-based tutorials that stimulate creative thinking and encourage active participation throughout this compelling textbook.
Dr. Christopher Gardner, an esteemed graphic web design professional and tenured professor at the College of Southern Nevada, brings a wealth of experience from his tenure at renowned companies. With over two decades of teaching experience and a Doctorate in Organizational Leadership from Argosy University, Dr. Gardner is deeply committed to nurturing the next generation of creative minds.
Throughout his career, Dr. Gardner has made significant contributions to the advertising industry, working with major media companies such as Time Out Magazine, Clinique, ESPN, and Credit Suisse.
As the Founder/CEO of GenHybrid Systems, LLC, Dr. Gardner extends his influence globally, leading initiatives like the hybrid-learning computer lab in Sierra Leone.
In addition to his professional achievements, Dr. Gardner's business, GenHybrid Systems, LLC, has received recognition for its outstanding work. The company won a Silver and Bronze Addy Award in October 2022 for website design and branding efforts, and in April 2023, they secured a Bronze Addy Award for their exceptional social media campaign.
Chris’s first book, Designing for the Modern Web, is widely respected and can be found in our national catalog.