Launching Marketing: Strategies and Skills for Real World Results
Edition: 1
Copyright: 2024
Pages: 90
Edition: 1
Copyright: 2024
Choose Your Format
$45.00
Ebook
$35.00
Launching Marketing: Strategies and Skills for Real-World Results empowers individuals with practical tools and knowledge to thrive in the competitive business landscape. Each of the workbook's three sections - Activities, Projects, and Scenarios - offers an array of experiential learning opportunities.
In Section 1, Activities, readers dive into brand analysis and storytelling, explore consumer behavior, and tackle digital marketing while in class. the section also addresses distribution challenges, ethics, and the nuances of international marketing.
Section 2, Projects, encourages the application of knowledge through individual assignments across various marketing domains such as brand management, digital marketing, and services marketing.
Section 3, Scenarios, presents real-world situations like brand loyalty challenges, pricing strategy decisions, and product launch dilemmas. This section stimulates critical thinking and decision-making skills necessary for success in today's marketing environment.
Bridging the gap between theory and practice, Launching Marketing is a valuable resource for marketing enthusiasts and professionals looking to realize measurable results. Please visit www.launchingmarketing.com for more information.
About the Author
Section 1: Activities
• Branding and Brand Management
• Consumer Behavior
• Digital Marketing
• Distribution Channels and Retailing
• Ethics and Social Responsibility
• Integrated Marketing Communications
• International Marketing
• Marketing Environment
• Marketing Research
• Metrics and Analysis
• Pricing Strategies
• Product Development and Management
• Segmentation and Targeting
• Services Marketing
• Strategy and Planning
Section 2: Projects
• Branding and Brand Management
• Consumer Behavior
• Digital Marketing
• Distribution Channels and Retailing
• Ethics and Social Responsibility
• Integrated Marketing Communications
• International Marketing
• Marketing Environment
• Marketing Research
• Metrics and Analysis
• Pricing Strategies
• Product Development and Management
• Segmentation and Targeting
• Services Marketing
• Strategy and Planning
Section 3: Scenarios
• Brand Extension
• Brand Identity Development
• Brand Loyalty
• Bundle Pricing
• Cause-Related Marketing
• Coffee Shop Target Market
• Competitive Landscape
• Consumer Attitudes
• Consumer Goods Product Portfolio
• Content Marketing Strategy
• Corporate Social Responsibility
• Cross-Cultural Marketing
• Customer Relationship Management
• Distribution Channel Evaluation
• Dynamic Pricing
• Economic Factors
• Electronics Company Market Segmentation
• E-Mail Marketing Campaign
• Ethical Advertising
• Event Marketing
• Fair Trade Practices
• Family Vacation Market Segmentation
• Fitness App Social Media Campaign
• Global Distribution Channels
• Global Distribution Strategy
• International Branding
• Legal and Regulatory Environment
• Market Segmentation
• Marketing Ethics
• Multichannel Retailing
• New Product Ideation
• Online Consumer Behavior
• Pay-Per-Click Advertising
• Penetration Pricing
• Price Skimming
• Product Concept Testing
• Product Launch
• Product Testing and Optimization
• Purchase Decision Making
• Retail Store Format Selection
• Search Engine Optimization
• Service Blueprinting
• Service Recovery
• Social Media Analytics
• Social Media Campaign
• Sociocultural Trends
• Software Company Market Entry Strategy
• Sustainable Packaging
• Technological Advances
• Website Conversion Analysis
Inspired to “learn continuously and live generatively,” Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. He joined Coastal Carolina University in 2020 after educating undergraduates in Dubai for six years. A lecturer of marketing at the Wall College of Business, he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Connecting academia with industry, his research and writing intersect humanity, industry, and technology. Considered a charismatic communicator, he facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he designs marketing communication materials and serves as a subject matter expert. He holds a bachelor’s degree in English from the University of California at Santa Barbara and an MBA from Woodbury University. When asked why teaching is his tenure, he explains, “Education empowers me to influence individuals and impact organizations while improving myself in the process.” To learn more about him, visit https://www.matthewagilbert.com.
Launching Marketing: Strategies and Skills for Real-World Results empowers individuals with practical tools and knowledge to thrive in the competitive business landscape. Each of the workbook's three sections - Activities, Projects, and Scenarios - offers an array of experiential learning opportunities.
In Section 1, Activities, readers dive into brand analysis and storytelling, explore consumer behavior, and tackle digital marketing while in class. the section also addresses distribution challenges, ethics, and the nuances of international marketing.
Section 2, Projects, encourages the application of knowledge through individual assignments across various marketing domains such as brand management, digital marketing, and services marketing.
Section 3, Scenarios, presents real-world situations like brand loyalty challenges, pricing strategy decisions, and product launch dilemmas. This section stimulates critical thinking and decision-making skills necessary for success in today's marketing environment.
Bridging the gap between theory and practice, Launching Marketing is a valuable resource for marketing enthusiasts and professionals looking to realize measurable results. Please visit www.launchingmarketing.com for more information.
About the Author
Section 1: Activities
• Branding and Brand Management
• Consumer Behavior
• Digital Marketing
• Distribution Channels and Retailing
• Ethics and Social Responsibility
• Integrated Marketing Communications
• International Marketing
• Marketing Environment
• Marketing Research
• Metrics and Analysis
• Pricing Strategies
• Product Development and Management
• Segmentation and Targeting
• Services Marketing
• Strategy and Planning
Section 2: Projects
• Branding and Brand Management
• Consumer Behavior
• Digital Marketing
• Distribution Channels and Retailing
• Ethics and Social Responsibility
• Integrated Marketing Communications
• International Marketing
• Marketing Environment
• Marketing Research
• Metrics and Analysis
• Pricing Strategies
• Product Development and Management
• Segmentation and Targeting
• Services Marketing
• Strategy and Planning
Section 3: Scenarios
• Brand Extension
• Brand Identity Development
• Brand Loyalty
• Bundle Pricing
• Cause-Related Marketing
• Coffee Shop Target Market
• Competitive Landscape
• Consumer Attitudes
• Consumer Goods Product Portfolio
• Content Marketing Strategy
• Corporate Social Responsibility
• Cross-Cultural Marketing
• Customer Relationship Management
• Distribution Channel Evaluation
• Dynamic Pricing
• Economic Factors
• Electronics Company Market Segmentation
• E-Mail Marketing Campaign
• Ethical Advertising
• Event Marketing
• Fair Trade Practices
• Family Vacation Market Segmentation
• Fitness App Social Media Campaign
• Global Distribution Channels
• Global Distribution Strategy
• International Branding
• Legal and Regulatory Environment
• Market Segmentation
• Marketing Ethics
• Multichannel Retailing
• New Product Ideation
• Online Consumer Behavior
• Pay-Per-Click Advertising
• Penetration Pricing
• Price Skimming
• Product Concept Testing
• Product Launch
• Product Testing and Optimization
• Purchase Decision Making
• Retail Store Format Selection
• Search Engine Optimization
• Service Blueprinting
• Service Recovery
• Social Media Analytics
• Social Media Campaign
• Sociocultural Trends
• Software Company Market Entry Strategy
• Sustainable Packaging
• Technological Advances
• Website Conversion Analysis
Inspired to “learn continuously and live generatively,” Matthew A. Gilbert, MBA, is a teacher, researcher, and trainer with more than 25 years of experience writing, speaking, and consulting. He joined Coastal Carolina University in 2020 after educating undergraduates in Dubai for six years. A lecturer of marketing at the Wall College of Business, he teaches advertising, consumer behavior, personal selling, and principles of marketing courses. Connecting academia with industry, his research and writing intersect humanity, industry, and technology. Considered a charismatic communicator, he facilitates professional development workshops and has delivered three TEDx Talks. As a consultant, he designs marketing communication materials and serves as a subject matter expert. He holds a bachelor’s degree in English from the University of California at Santa Barbara and an MBA from Woodbury University. When asked why teaching is his tenure, he explains, “Education empowers me to influence individuals and impact organizations while improving myself in the process.” To learn more about him, visit https://www.matthewagilbert.com.