Louder Than Words

The field of public relations is changing – the look of a message is now just as important as the message itself. Louder Than Words is the first book that presents the fundamentals of visual communication to public relations practitioners. Whether you’re a just starting out in the field, or have experience using social media platforms with graphic design tools built in, the information offered in this book will give you the knowledge you need to make your designs have the kind of impact that speaks louder than words. 

Louder Than Words describes fundamental theories of public relations principles, layout and graphic design fundamentals, and case studies that illustrate how messaging and storytelling have shifted in public relations over the last twenty years with an increasing emphasis on the visual quality of communication. This book is the first of its kind in uniting public relations theory and graphic design, two areas that have historically been taught in separate departments at the university level (Department of Communication vs. Department of Art/Graphic Design—one is theory based and the other is practice based). For future students and practitioners, Louder Than Words demonstrates the potential for more in-depth discussions on the need and significance for this kind of interdisciplinary approach to visual communication.