Managerial Economics
Edition: 1
Copyright: 2023
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Ebook
$50.00
MANAGERIAL ECONOMICS focuses on the economic theories relevant to business decision makers.
The text examines demand and cost theory, pricing models and practices, and competitive strategy, incorporating in-depth examples and illustrations to help students apply these theories to real-world business practice.
Chapter 1: Foundations of Managerial Economics
Chapter 2: Decision Making Under Risk and Uncertainty
Chapter 3: Consumer Demand Analysis
Chapter 4: Market Demand Analysis 103 and Estimation
Chapter 5: Production and Cost Analysis
Chapter 6: Managerial Cost Analysis and Estimation
Chapter 7: Market Structures and Price Determination
Chapter 8: Pricing Decisions in Practice
Chapter 9: New Product Pricing and Pricing in New Markets
Chapter 10: Competitive Bids and Price Quotes
Chapter 11: Non-Price Competition
Chapter 12: The Economics of Competitive Strategy
Glossary
References