Marketing for Health, Wellness, and Fitness Professionals

Author(s): Wendy Guess

Edition: 1

Copyright: 2023

Pages: 187

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$65.00 USD

ISBN 9798765776919

Details KHPContent 180 days

Introduction: Who, Where, How - The Essential Questions

Part One: Who We Are
Chapter 1 - Marketing Myths Exposed

Chapter 2 - Powerful Professions
                        Intro to:
The Culture of Health
Health Systems
To be or not to be … Well 
Fitness Roles
Types of Nutrition
World of Wellness 
Evolution of Fitness
A Bite of Nutrition

Chapter 3 - The Professional Practitioner
Your Brand - 
The Baseline Assessment
Finding the Original Spark
Guiding Principles
Your Products
Your Performance - Elements of Interaction™

Part Two: Where We Are Going

Chapter 4 - Marketing R&R 
Recon and Research

Chapter 5 - Industry Trends
SWOT

Chapter 6 - Customer Trends
Persona

Chapter 7 - Applying Behavior Changes  

Part Three: The How Strategy

Chapter 8 - Marketing Communication Channels
Connecting with Sincerity
Predictive Communication

Chapter 9 - Anatomy of a KPI
Outcomes 
Marketing activities
Budgets & Timelines
Monitor & Evaluation

Chapter 10 - A Digital Campaign for Healthy Change
Selecting the product/service/Customer
Asset creation - My Journey through Applying Behavior Change
Outcomes - CTA
Monitor & Evaluate
Execute                        
Perfect Pitch

Wendy Guess

Introduction: Who, Where, How - The Essential Questions

Part One: Who We Are
Chapter 1 - Marketing Myths Exposed

Chapter 2 - Powerful Professions
                        Intro to:
The Culture of Health
Health Systems
To be or not to be … Well 
Fitness Roles
Types of Nutrition
World of Wellness 
Evolution of Fitness
A Bite of Nutrition

Chapter 3 - The Professional Practitioner
Your Brand - 
The Baseline Assessment
Finding the Original Spark
Guiding Principles
Your Products
Your Performance - Elements of Interaction™

Part Two: Where We Are Going

Chapter 4 - Marketing R&R 
Recon and Research

Chapter 5 - Industry Trends
SWOT

Chapter 6 - Customer Trends
Persona

Chapter 7 - Applying Behavior Changes  

Part Three: The How Strategy

Chapter 8 - Marketing Communication Channels
Connecting with Sincerity
Predictive Communication

Chapter 9 - Anatomy of a KPI
Outcomes 
Marketing activities
Budgets & Timelines
Monitor & Evaluation

Chapter 10 - A Digital Campaign for Healthy Change
Selecting the product/service/Customer
Asset creation - My Journey through Applying Behavior Change
Outcomes - CTA
Monitor & Evaluate
Execute                        
Perfect Pitch

Wendy Guess