Marketing for Health, Wellness, and Fitness Professionals
Edition: 1
Copyright: 2023
Pages: 187
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Introduction: Who, Where, How - The Essential Questions
Part One: Who We Are
Chapter 1 - Marketing Myths Exposed
Chapter 2 - Powerful Professions
Intro to:
The Culture of Health
Health Systems
To be or not to be … Well
Fitness Roles
Types of Nutrition
World of Wellness
Evolution of Fitness
A Bite of Nutrition
Chapter 3 - The Professional Practitioner
Your Brand -
The Baseline Assessment
Finding the Original Spark
Guiding Principles
Your Products
Your Performance - Elements of Interaction™
Part Two: Where We Are Going
Chapter 4 - Marketing R&R
Recon and Research
Chapter 5 - Industry Trends
SWOT
Chapter 6 - Customer Trends
Persona
Chapter 7 - Applying Behavior Changes
Part Three: The How Strategy
Chapter 8 - Marketing Communication Channels
Connecting with Sincerity
Predictive Communication
Chapter 9 - Anatomy of a KPI
Outcomes
Marketing activities
Budgets & Timelines
Monitor & Evaluation
Chapter 10 - A Digital Campaign for Healthy Change
Selecting the product/service/Customer
Asset creation - My Journey through Applying Behavior Change
Outcomes - CTA
Monitor & Evaluate
Execute
Perfect Pitch