Marketing for Sport Business Success

Brian A. Turner is an Professor in the Sport Management program at The Ohio State University. He earned his bachelor of science degree in secondary education from Baylor University and his masters of education degree in physical education from Tarleton State University. He received his Ph.D. in Sport Management from Ohio State in 2001 and returned as a faculty member in 2004. Prior to his current position, Dr. Turner served three years as the Director of Sport Management and as Assistant Professor at DeSales University and one year as a Visiting Assistant Professor at the University of Oklahoma. He has published over 50 peer-reviewed articles and has made over 90 national and international presenta tions. Additionally, he was chair of the Athletic Council at Ohio State in 2015–16. In 2007, Dr. Turner was named a North American Society for Sport Management (NASSM) Research Fellow and in 2017, he was awarded the Distinguished Educator Award by NASSM. In 2023, he was named a National Academy of Kinesiology (NAK) Fellow. 

Dr. Turner resides in Hilliard, Ohio, with his wife Gretchen (a high school guidance counselor) and children, Briana and Alex.

You can follow Dr. Turner on X at @drturner.

Kimberly S. Miloch currently serves as the Chief of Staff to the Provost and Executive Vice President and Associate Vice Provost for Organizational Leadership and Academic Strategy at Colorado State University. She previously served as Vice Provost for Faculty Success and Interim Dean of the College of Health Sciences at Texas Woman’s University. Dr. Miloch is an executive leadership coach and strategist, and earned her Ph.D. in sport management and physical education from Florida State University in 2002. She holds a master of science in education and sport management from Baylor University, and a bachelor of arts in mass communication, public relations from Texas State University. Prior to Texas Woman’s University, Dr. Miloch was a member of the sport management faculty at Indiana University and Northern Illinois University. 

Dr. Miloch’s research focuses on executive leadership development in higher education and sport, factors influencing sport consumption specific to sport communication and publication relations, sport brand management, sport sponsorship, and social media usage in sport. She has presented her research at over 45 professional conferences and published in more than 25 peer reviewed national or international journals including the International Journal of Sport Communication, International Journal of Sport Management, Sport Marketing Quarterly, and the International Journal of Sport Management & Marketing. She coauthored the first edition of Strategic Sport Communication, and has authored or co-authored more than ten textbook chapters. 

In the past she has served as the Vice President of Academic Affairs for the Sport Marketing Association and currently serves on the editorial review boards of Sport Marketing Quarterly and the International Journal of Sport Communication. Prior to entering academia, Dr. Miloch worked in marketing, sponsorship, and public relations in minor league hockey and for the United States Tennis Association Texas Section. She has taught courses in sport marketing, sport sponsorship, sport communication, and first-year seminar for freshmen. 

She lives in Fort Collins, Colorado where she enjoys playing competitive tennis, watching her daughter play hockey, hiking, and spending time with her family. 

You can connect with Dr. Miloch on LinkedIn at https://www.linkedin.com/in/kimberly-miloch/

Mark Beattie is an Associate Professor in Sports Administration at Fort Lewis College in Durango, Colorado. He has degrees from Seton Hall University (B.S., 2008) and The Ohio State University (M.A., 2010; Ph.D., 2019). In between his graduate degrees, Mark worked in the outdoor sports industry. His research is focused on organizational behavior in sports organizations and the scholarship of teaching and learning. His work has been published in the Journal of Issues in Intercollegiate Athletics, Sport Management Education Journal, and Recreational Sports Journal, among others. At Fort Lewis College he teaches a variety of courses including Organizational Behavior, Applied Research, and Marketing. A lifelong sports fan and participant, Mark supports his teams—Boston Celtics, New England Patriots, Boston Red Sox, UConn Huskies, and Ohio State Buckeyes—and hits the trails, slopes, links, fields, and courts alongside his wife and son.

Laci McRee taught at the university setting from 2007–2024. She spent the early career years serving students at her alma mater, teaching sport management, marketing, psychology and health/wellness courses. She has a passion for research and serving non-profit organizations in her hometown of Longview, Texas. She has recently transitioned to independent consulting and developing tailored training materials for organizations that align with her values. Her academic background allows her to simplify difficult topics, research solutions for important issues, and track key performance indicators for every project to ensure desired results. Using advanced data analysis, she is able to quantify and address problems encountered by most employees and companies. As a published author, she has contributed to several textbook chapters, presented at international conferences and serves as a peer-reviewer for a variety of academic journals. She provides deliverables through keynote speaking engagements and professional training materials. Her deepest joy in life comes from investing in a meaningful life with her husband and the 4 kids they raise together.