Marketing Strategy and Analysis from a Biblical Perspective

Chapter 1: Gaining a Competitive Advantage Through Marketing
Chapter 2: Financial Analysis and Marketing Strategies
Chapter 3: Marketing Research
Chapter 4: Marketing Analytics
Chapter 5: Marketing Strategy
Chapter 6: Product Strategy
Chapter 7: Price Strategy
Chapter 8: Place Strategy
Chapter 9: Promotions Strategy
Chapter 10: Global Marketing Strategies
Chapter 11: Segmentation and Targeting
Chapter 12: Consumer Behavior and Decision Process
Chapter 13: Social and Digital Media Strategy
Chapter 14: Ethics and Corporate Social Responsibility