Media Management and Sales

Media Management and Sales instructors must prepare students for a workplace that synergizes business philosophy with production management. This textbook was created for communication, film, journalism, and media students to learn the foundations of business. 

Media Management and Sales serves university, junior college, and community college students from a variety of disciplines. The students will learn the importance of conducting customer needs assessments, cold calls, SWOTS, pitches, as well as understanding market analysis, demographics, branding and promotions. 

The NEW edition of Dean Cummings’s Media Management and Sales: 

• Is a culmination of the author’s undergraduate-level business instruction and E.W. Scripps sales training. 
• Is divided into eight chapters: Demographics; Branding & Promotion; Long & Short-Term Marketing; Cold Calling; Customer Needs; Pitches & Presentations; Contracts; Group Dynamics & Leadership. 
• Is Student Friendly! Each chapter is broken into subsections with questions to consider, matching quizzes, case studies, and summation quizzes. 
• Is Professor Friendly! The textbook was organized to mirror practical work in the classroom. The concepts and themes of the book are easily applied in the classroom. The Case Studies can be used for classroom discussions and professors can focus on subsections to help students overcome difficult concepts.