The Media in Our Daily Lives, Preliminary Edition
Edition: 0
Copyright: 2021
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There are very few things adults agree on. The media is one of them: we agree it’s everywhere. It is embedded in our daily lives and informs how we perceive reality and the world. It’s nearly impossible to avoid and is accessible, in some form or other, to everyone. What we don’t agree on? How it affects us. This book will help. We’ll look at research covering everything from radio to movies to video games and the internet. We’ll cover media violence, stereotyping, and the effects of advertising, just to name a few.
Chapter 1: What is mass communication?
Chapter 2: How we know what we know about the media
Chapter 3: A brief history of media effects
Chapter 4: The era of TV research: Theory development to help us understand media effects
Chapter 5: Cognitive Development and the Media
Chapter 6: Stereotypes
Chapter 7: Persuasion
Chapter 8: Media & Health
Chapter 9: Media Violence
Chapter 10: Media & Politics
Chapter 11: Sex in the Media
Jennifer Gregg is an associate professor and department chair in the Communication Department at the University of Massachusetts Boston. She earned her Ph.D. at Michigan State University, with a specific emphasis in telecommunications. Her research focuses on the effects of technology, particularly in disadvantaged populations, and the use of technology in health care. She teaches courses in research methods, science communication, communication and technology, and media effects. Before joining the faculty at UMass Boston she served on the faculty of the University of Louisville, in Louisville, KY, where she was a graduate director in the Department of Communication and was a university honors fellow.
Student Reviews
• The online textbook and the reading quizzes at the end of every chapter were much more effective than reading a dense text that most wouldn't be discussed at all.
• The KHP content quizzes were simple but also a good way to either learn/refresh your memory.
• The book is so comprehensible I love that it’s not some tacky overly complicated text that uses diction I have to Google.
• The weekly quizzes were the most useful because they helped guide my reading of the textbook and were good for summarizing the main points of the material.
• The whole textbook, it is very current and up to date. Makes it easy to understand
There are very few things adults agree on. The media is one of them: we agree it’s everywhere. It is embedded in our daily lives and informs how we perceive reality and the world. It’s nearly impossible to avoid and is accessible, in some form or other, to everyone. What we don’t agree on? How it affects us. This book will help. We’ll look at research covering everything from radio to movies to video games and the internet. We’ll cover media violence, stereotyping, and the effects of advertising, just to name a few.
Chapter 1: What is mass communication?
Chapter 2: How we know what we know about the media
Chapter 3: A brief history of media effects
Chapter 4: The era of TV research: Theory development to help us understand media effects
Chapter 5: Cognitive Development and the Media
Chapter 6: Stereotypes
Chapter 7: Persuasion
Chapter 8: Media & Health
Chapter 9: Media Violence
Chapter 10: Media & Politics
Chapter 11: Sex in the Media
Jennifer Gregg is an associate professor and department chair in the Communication Department at the University of Massachusetts Boston. She earned her Ph.D. at Michigan State University, with a specific emphasis in telecommunications. Her research focuses on the effects of technology, particularly in disadvantaged populations, and the use of technology in health care. She teaches courses in research methods, science communication, communication and technology, and media effects. Before joining the faculty at UMass Boston she served on the faculty of the University of Louisville, in Louisville, KY, where she was a graduate director in the Department of Communication and was a university honors fellow.
Student Reviews
• The online textbook and the reading quizzes at the end of every chapter were much more effective than reading a dense text that most wouldn't be discussed at all.
• The KHP content quizzes were simple but also a good way to either learn/refresh your memory.
• The book is so comprehensible I love that it’s not some tacky overly complicated text that uses diction I have to Google.
• The weekly quizzes were the most useful because they helped guide my reading of the textbook and were good for summarizing the main points of the material.
• The whole textbook, it is very current and up to date. Makes it easy to understand