Chapter 1: Introduction to the Meeting, Expositions, Events, and Conventions Industry (MEEC)
Chapter 2: Professional Development in Hospitality Sales
Chapter 3: Market Segment Behaviors
Chapter 4: Developing a Strategy for Selling the Product
Chapter 5: Meetings, Expositions, Event and Convention Venues: An Examination of Facilities used by Meeting and Event Professionals
Chapter 6: Producing Meetings and Events
Chapter 7: Planning MEEC Gatherings
Chapter 8: Food and Beverage
Chapter 9: Technology and the Meeting Professional
Chapter 10: Putting It All Together