Megatrends: The Transformative Forces Reshaping the United States
Author(s): Jake Aguas
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The world continues to change, and the global environment continues to react to a group of large-scale forces that are reshaping the values, ideals, attitudes, and psychosocial constructs of its population. These megatrends are transforming the way people live their lives here in the United States—they affect the workplace, science and art, politics and law, technology and innovation, education, entertainment, and agriculture. From job seekers to managers, farmers to retailers, followers to leaders, preschoolers to distinguished professors, no one is immune to the prompting of the megatrends. Megatrends: The Transformative Forces Reshaping the United States examines the most influential forces shaping the United States and discusses the implications on its residents.
Aguas’ Megatrends has been used as a text for courses in management, human resources, entrepreneurship, and leadership. The conversational tone and practical approach will prepare readers to be effective both professionally and personally.
About the Author
Praises for Megatrends
Chapter 1: Introduction to the Megatrends
Chapter 2: Foundations
Chapter 3: Technology: Artificial Intelligence, Autonomous Vehicles, Drone Technology, and the Four Realities
Chapter 4 Technology and Innovation: Automation, Robotics, 3D Printing, Mobile EcoSystem, and Gamification
Chapter 5: Globalization
Chapter 6: The World Wide Web and the Internet: The Stages of the Web
Chapter 7: The World Wide Web and the Internet: The PHEESTLE Model of Analysis
Chapter 8: Knowledge Work and Emotional Intelligence
Coming in the Second Edition
Chapter 9: The Changing Workforce: Generational Differences, Role of Women, and Diversity & Cultural Influences
Chapter 10: Ecological and Environmental Sustainability
Chapter 11: Entrepreneurialism
Chapter 12: The Coronavirus (COVID-19) Pandemic
Concise and informative, Megatrends: The Transformative Forces Reshaping the United States covers a broad range of macro-economic and technology topics that provide the university business student and business manager fresh perspective on the foundational socio-economic changes and trends that will stimulate new product and service delivery. A heavy emphasis throughout the text on analytics and interconnected technological advances give substantive context to entrepreneurs engaged in the progression of new business ideas. Increasingly, the definition for an entrepreneur is evolving as digital
natives expand their horizons, finding a preference in taking advantage of independent consulting and freelance opportunities in addition to classic entrepreneurship. Jake brings to the surface insight that is unique from his many years of business experience and academic work. The chapters are followed with closing discussion questions that inspire the reader to find their path and focus their energy on a fast-changing and dynamic global landscape to unlock new value creation opportunities.
Mario F. Leone, Chapman University – Director of the Leatherby Center for Entrepreneurship and Business Ethics; and former executive at Dow Chemical, FIAT, Federal Mogul and Ingram Micro
As a culture first leader in the high-tech industry, it is critical that my team is actively shaping a workforce and people-function ft for the future. Today we have five generations of workers in a workforce that continues to be disrupted by new technology and business models. It is important now more than ever that culture leaders are informed and ready with the knowledge to lead this change. Megatrends is a great resource that brings focus and insight to the opportunities, challenges, and importance of reshaping our workforce for the future.
Patti S. Cuthill, Director of People & Culture, SHRM-SCP, Next Level Internet, Inc., San Diego SHRM Board of Directors
An understanding of megatrends is at the heart of informed decision-making. Working at a company that is continuously at the forefront of innovation, I have seen how vital it is to understand and use megatrends to guide the process of growth and development. The engaging material presented in Megatrends has not only given me insight into the current changes impacting the United States, but it has also provided me with valuable leadership lessons that I’ll need as I lead my teams into the future.
Ashley Moschetti, Operations Area Manager, Amazon
Powered by data and research, Aguas’ Megatrends helps us make sense of the dramatic forces of change and patterns impacting how we live and work. He challenges us to make better strategic choices and shape opportunities to our advantage. An excellent and detailed book. I highly recommend Megatrends for business professionals.
Joey Lee, Head of Talent Acquisition, Bank of the West
Recruiters and Talent Acquisition Specialists need to stay current on global events and trends—they expect the same from their high-potential candidates. Megatrends equips professionals and candidates alike, providing them with the competitive advantages needed to separate themselves from the pack and land the job.
Sonja Kehnt, Talent Acquisition Manager, PwC (Price Waterhouse Coopers), and Former Talent Acquisition Specialty Recruiter, JPMorgan Chase
Megatrends makes a strong case for acknowledging the way current innovation and global cultural changes influence each other. Aguas’ focus on the importance of technical advancement, paired with social and emotional intelligence, is one that grows exponentially with each passing day. The insight gained from Megatrends is crucial for those working in strategy and analytics because its unique perspective is balanced between the past, present and future.
Samuel Karabashian, Strategy and Analytics, Deloitte
Megatrends offers real world examples and a global perspective on modern business trends that promote the global collaboration needed as a social media marketer. Aguas describes the evolution of the business landscape that is both comprehensive and easily digestible for the next generation of business thought leaders.
Brianna Reynolds, Brand Social Media Specialist, Adobe
Megatrends is essential for any digital marketer seeking to understand how the world is changing. Aguas’ approach is comprehensive and insightful.
True Tamplin, CEO, UpDigital
Jake Aguas has clearly identified the technological earthquakes that are transforming our global landscape. However, his ironic key message is this: the more automation, instant communications, and artificial intelligence drive management decision-making, the more essential our humanity, empathy, and sensitivity become in creating successful organizations.
Marshall Toplansky, Clinical Assistant Professor of Management Science, George L. Argyros School of Business and Economics, Chapman University
In Megatrends: The Transformative Forces Reshaping the United States, author Jake Aguas invites us into his fascinating classroom with an up-to-the-minute tour of the forces shaping our everyday experience. With the ability to set each trend in a relevant and brief historical context, summarize and bring to life essential details, and share the occasional personal anecdote, Jake brings clarity and insight to the stunningly wide array of information at his fingertips.
Dr. Gary Lindblad, Dean, Crowell School of Business, Biola University
With cutting-edge research, valuable insights, and practical examples, Aguas articulates why a deep understanding of the forces that are changing the world will benefit his readers. As college students prepare for career success, they must be competent at exercising sound reasoning to analyze issues, make decisions, and solve problems, and this book will serve as a key resource for a successful transition to the workplace. If you want to live up to the possibilities of your life, Megatrends will give you helpful steps to turn your ideas into action.
Dr. Jeff McHugh, Associate Professor of Management and former Vice President of at Beckman Coulter
Megatrends is an essential business primer in helping entrepreneurs understand the changing landscape of the world and its impact on us. No matter what discipline a student is studying, these megatrends will indeed have an impact on their life. To excel and thrive in their careers, knowing these trends is essential.
Laureen Mgrdichian, Professor of Entrepreneurship and Consumer Behavior, and former Category Manager for Direct Retail Planning at Universal Studios
Jake has written an invaluable book, relevant and appropriate for the rapidly changing profession of accounting. Negotiating and managing these disruptive technologies are critical.
Phil Woodward, Director, Master’s of Professional Accountancy, and Associate Professor
In order to do our job, psychologists must be aware, not just of the trajectory of the individual, but also of larger complex movements in community, culture, standards of living, and socio-economic factors. Almost immediately after reading Megatrends by my colleague Jake Aguas, I was able to conceptualize psychological processes in my clients embedded within larger contexts. It is amazing how Mr. Aguas has broken down in each chapter very complex trends and constructs in a very readable and engaging manner. I highly encourage mental health practitioners to read this book—it will open their minds and inform their practices by showing them larger movements in society and sociodemographics.
Sarosh Motivala, PhD, Director of the UCLA Adult OCD Training & Research Program; Director of Spectrum Cognitive Behavior Therapy (CBT)
Jake Aguas is a strategic and futuristic thinker, an experienced business leader who seeks to analyze the global business environment and make sense of the pressures that shape the world. If you want to tap into the mindset of one professor’s perspectives to bring current megatrends into focus, you will find this book helpful.
Barry H. Corey, President of Biola University and author of Make the Most of It: A Guide to Loving Your College Years and Love Kindness: Discover the Power of a Forgotten Christian Virtue
This well-researched and documented material on megatrends builds confidence in ideation by reassuring me that our current goals are aligned with the ever-changing world around us, validating investments in staff and projects that drive our organization forward.
Dean West, Associate Superintendent Business Services, Orange County Department of Education
An axiom I learned early on in my legal career when litigating cases—“focus on where you’re going, rather than dwelling on where you’re at”—has served me well in my nearly quarter century practicing law. It is a concept, I believe, that Jake Aguas has captured so perceptively well in Megatrends, that it lends its application across a wide spectrum of professional and educational modalities. Concentrating on the world I know—the legal profession—major advancements in how law is practiced has resulted from those whose vision was focused ever forward, with their fingers on the pulse of what legal professionals were most in need of in order to better serve their clients. The concepts Jake Aguas so concisely presents herein provide a means of moving forward for those attorneys who yearn to focus on where they—and the practice of law—have the potential to go.
Mark V. Merriles, Supervising Child Support Attorney, San Diego County
Megatrends provides meaningful answers about the forces that are shaping my generation. As a member of Gen Z, I cannot express how relevant and important understanding Megatrends are. It is not just informative—it is a perspective-shifter.
Madeleine Prater, Gen Zer and Co-author of Generation Z and Year One of the COVID-19 Global Crisis
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