Money, Power, Pride: Essays About Competing in the Sports Media Game
Edition: 1
Copyright: 2024
Pages: 105
Edition: 2
Copyright: 2026
Pages: 101
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Introduction
Chapter 1 Sports and Media Mirror Society
“Chicken or Egg” Argument
Discussion Questions
Resources
Chapter 2 Reporters, Talking Heads, and Breaking News That Breaks Hearts
Debt of Gratitude
Reputations are Built Over Time
Discussion Questions
Resources
Chapter 3 Can Sports Improve the World?
Watch this Video
Watch this Video
Watch this Video
Watch this Video
Security Budgets Explode
Watch this Video
Mandela: “Sport can Create Hope . . .”
Discussion Questions
Resources
Chapter 4 Ad Dollars Drive Brands, but Nothing Sells Like Winning
The Fan Experience
Money and Marketing: A Look at the Data
For Perspective, Step Back in Time
Easy Come, Easy Go
Swooping in with a Swoosh
Sports Beat the Odds Every Time
Discussion Questions
Resources
Chapter 5 Brand-Building: Play Like Pros, Get Paid Like Pros
Data, Dollars in Cards, Merch
Pride of Ownership
From the Campus to the Pros
A Major Driver in Sports Business: Salaries
Discussion Questions
Resources
Chapter 6 Sports Public Relations: From Promotions to Problems
Following Role Models
Playing the Odds
Career Put on Ice
Man’s Best Friend?
More Bite than Bark
Taking a Stand for the Flag, Free Speech
Times can be Tough at the Top
Schott Heard ‘Round the World
Discussion Questions
Resources
Chapter 7 Taking Care of Media Is Taking Care of Business
The Media Guide
Finding a Format Made for TV
Close to the Entertaining Action
Crisis: From the Field to Social Platforms
Leagues Join the Cause
Bad Words with Plenty of Volume
Discussion Questions
Resources
Chapter 8 Women in Sports: Everything But the Kitchen Sink
Gaining Title Through Title IX
Women Bank on Endorsements
Looking Back: One Giant Leap for Womankind
Skin in the Game
Beach Sports Spike Interest
Earning Equality
Discussion Questions
Resources
Chapter 9 Super Bowl Commercials: Super Cute, Super Entertaining, and Super Influential
Delivering Value Through Audience
Teasers Add to Advertising Impact
Discussion Questions
Resources
Chapter 10 Turning the Page: Sports News Goes Digital
Prominent Sports Sites
Sports Business Journal
The Big Lead
Women’s Sports International
Live Streaming Sites
Leagues Take Ownership of Their Media
Pro Sports League Websites
One Pressing Trend
Discussion Questions
Resources
Charles Kaufman is a senior lecturer at Texas State University in the School of Journalism and Mass Communication. He is also the faculty adviser for the School’s student-run public relations and mass communications firm and Texas State’s PRSSA Bateman National Case Study team. Before joining Texas State full-time, he founded Kaufman Communications, a public relations, corporate communications and media relations firm in Austin, Texas. In 1976, he began a fulltime, 18-year newspaper career that took him from The Fort Worth Star-Telegram and the Arkansas Gazette to the Austin AmericanStatesman, where he held the position of business editor. Subsequently, he served the newspaper as its assistant marketing services director. He was also a freelance columnist for SportsWeek magazine of The New York Post, the Sports Market Report, and the Texas Bar Journal. In addition to Ideapower, Mr. Kaufman co-authored “Engaging Public Relations: A Creative Planning Approach” (Kendall Hunt). He’s also contributed articles in “National Pastime,” a publication of the Society of American Baseball Research; and “Materials and Cases on Law Practice Management,” published by Lexis, Nexis through Wake Forest University, and numerous articles in various other publications. Mr. Kaufman holds a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.
Introduction
Chapter 1 Sports and Media Mirror Society
“Chicken or Egg” Argument
Discussion Questions
Resources
Chapter 2 Reporters, Talking Heads, and Breaking News That Breaks Hearts
Debt of Gratitude
Reputations are Built Over Time
Discussion Questions
Resources
Chapter 3 Can Sports Improve the World?
Watch this Video
Watch this Video
Watch this Video
Watch this Video
Security Budgets Explode
Watch this Video
Mandela: “Sport can Create Hope . . .”
Discussion Questions
Resources
Chapter 4 Ad Dollars Drive Brands, but Nothing Sells Like Winning
The Fan Experience
Money and Marketing: A Look at the Data
For Perspective, Step Back in Time
Easy Come, Easy Go
Swooping in with a Swoosh
Sports Beat the Odds Every Time
Discussion Questions
Resources
Chapter 5 Brand-Building: Play Like Pros, Get Paid Like Pros
Data, Dollars in Cards, Merch
Pride of Ownership
From the Campus to the Pros
A Major Driver in Sports Business: Salaries
Discussion Questions
Resources
Chapter 6 Sports Public Relations: From Promotions to Problems
Following Role Models
Playing the Odds
Career Put on Ice
Man’s Best Friend?
More Bite than Bark
Taking a Stand for the Flag, Free Speech
Times can be Tough at the Top
Schott Heard ‘Round the World
Discussion Questions
Resources
Chapter 7 Taking Care of Media Is Taking Care of Business
The Media Guide
Finding a Format Made for TV
Close to the Entertaining Action
Crisis: From the Field to Social Platforms
Leagues Join the Cause
Bad Words with Plenty of Volume
Discussion Questions
Resources
Chapter 8 Women in Sports: Everything But the Kitchen Sink
Gaining Title Through Title IX
Women Bank on Endorsements
Looking Back: One Giant Leap for Womankind
Skin in the Game
Beach Sports Spike Interest
Earning Equality
Discussion Questions
Resources
Chapter 9 Super Bowl Commercials: Super Cute, Super Entertaining, and Super Influential
Delivering Value Through Audience
Teasers Add to Advertising Impact
Discussion Questions
Resources
Chapter 10 Turning the Page: Sports News Goes Digital
Prominent Sports Sites
Sports Business Journal
The Big Lead
Women’s Sports International
Live Streaming Sites
Leagues Take Ownership of Their Media
Pro Sports League Websites
One Pressing Trend
Discussion Questions
Resources
Charles Kaufman is a senior lecturer at Texas State University in the School of Journalism and Mass Communication. He is also the faculty adviser for the School’s student-run public relations and mass communications firm and Texas State’s PRSSA Bateman National Case Study team. Before joining Texas State full-time, he founded Kaufman Communications, a public relations, corporate communications and media relations firm in Austin, Texas. In 1976, he began a fulltime, 18-year newspaper career that took him from The Fort Worth Star-Telegram and the Arkansas Gazette to the Austin AmericanStatesman, where he held the position of business editor. Subsequently, he served the newspaper as its assistant marketing services director. He was also a freelance columnist for SportsWeek magazine of The New York Post, the Sports Market Report, and the Texas Bar Journal. In addition to Ideapower, Mr. Kaufman co-authored “Engaging Public Relations: A Creative Planning Approach” (Kendall Hunt). He’s also contributed articles in “National Pastime,” a publication of the Society of American Baseball Research; and “Materials and Cases on Law Practice Management,” published by Lexis, Nexis through Wake Forest University, and numerous articles in various other publications. Mr. Kaufman holds a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.