Money, Power, Pride: Essays About Competing in the Sports Media Game

Author(s): Charles O Kaufman

Edition: 1

Copyright: 2024

Pages: 105

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$80.00 USD

ISBN 9798385114986

Details Electronic Delivery EBOOK 180 days

Introduction
Chapter 1 Sports, Media Mirror Society
Chapter 2 Reporters, Talking Heads and Breaking News that Breaks Hearts 
Chapter 3 Can Sports Improve the World?
Chapter 4 Ad Dollars Drive Brands, but Nothing Sells like Winning 
Chapter 5 Brand-Building: Play like Pros, Get Paid like Pros
Chapter 6 SPORTS PR: From PRomotions to PRoblrms
Chapter 7 Taking Care of Media is Taking Care of Business
Chapter 8 Women in Sports: Everything but the Kitchen Sink 
Chapter 9 Super Bowl Commercials: Super Cute, Super Entertaining, Super Influential 
Chapter 10 Turning the Page: Sports News Goes Digital 

Charles O Kaufman

Charles Kaufman is a senior lecturer at Texas State University in the School of Journalism and Mass Communication. He is also the faculty adviser for the School’s student-run public relations and mass communications firm and Texas State’s PRSSA Bateman National Case Study team. Before joining Texas State full-time, he founded Kaufman Communications, a public relations, corporate communications and media relations firm in Austin, Texas. In 1976, he began a fulltime, 18-year newspaper career that took him from The Fort Worth Star-Telegram and the Arkansas Gazette to the Austin AmericanStatesman, where he held the position of business editor. Subsequently, he served the newspaper as its assistant marketing services director. He was also a freelance columnist for SportsWeek magazine of The New York Post, the Sports Market Report, and the Texas Bar Journal. In addition to Ideapower, Mr. Kaufman co-authored “Engaging Public Relations: A Creative Planning Approach” (Kendall Hunt). He’s also contributed articles in “National Pastime,” a publication of the Society of American Baseball Research; and “Materials and Cases on Law Practice Management,” published by Lexis, Nexis through Wake Forest University, and numerous articles in various other publications. Mr. Kaufman holds a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.

Introduction
Chapter 1 Sports, Media Mirror Society
Chapter 2 Reporters, Talking Heads and Breaking News that Breaks Hearts 
Chapter 3 Can Sports Improve the World?
Chapter 4 Ad Dollars Drive Brands, but Nothing Sells like Winning 
Chapter 5 Brand-Building: Play like Pros, Get Paid like Pros
Chapter 6 SPORTS PR: From PRomotions to PRoblrms
Chapter 7 Taking Care of Media is Taking Care of Business
Chapter 8 Women in Sports: Everything but the Kitchen Sink 
Chapter 9 Super Bowl Commercials: Super Cute, Super Entertaining, Super Influential 
Chapter 10 Turning the Page: Sports News Goes Digital 

Charles O Kaufman

Charles Kaufman is a senior lecturer at Texas State University in the School of Journalism and Mass Communication. He is also the faculty adviser for the School’s student-run public relations and mass communications firm and Texas State’s PRSSA Bateman National Case Study team. Before joining Texas State full-time, he founded Kaufman Communications, a public relations, corporate communications and media relations firm in Austin, Texas. In 1976, he began a fulltime, 18-year newspaper career that took him from The Fort Worth Star-Telegram and the Arkansas Gazette to the Austin AmericanStatesman, where he held the position of business editor. Subsequently, he served the newspaper as its assistant marketing services director. He was also a freelance columnist for SportsWeek magazine of The New York Post, the Sports Market Report, and the Texas Bar Journal. In addition to Ideapower, Mr. Kaufman co-authored “Engaging Public Relations: A Creative Planning Approach” (Kendall Hunt). He’s also contributed articles in “National Pastime,” a publication of the Society of American Baseball Research; and “Materials and Cases on Law Practice Management,” published by Lexis, Nexis through Wake Forest University, and numerous articles in various other publications. Mr. Kaufman holds a Master of Science in Journalism from Northwestern University’s Medill School of Journalism, and a Bachelor of Journalism degree from The University of Texas at Austin.